Content Marketing: 10 Editing Tips

A few tips to better your editing skills


As the content manager, editing is an integral part of my job and is expected to meet high standards. At first, this role was intimidating because I know everyone makes mistakes. After editing hundreds of pieces and learning from past mistakes, my fear turned into confidence. Within this process, I discovered ten editing tips below from hard-learned lessons that can improve your editing skills.

1. Start with technical errors

Here is where you extensively check for spelling and grammar. I recommend using grammar-checking apps like Grammarly.

2. Pick up some of the proofreading tricks below:


Switch up the time and setting you’re reading in

Isolate each sentence

Have someone else read it

Read out loud

Change up font type, size, or color

Point at the screen as you read

3. Check consistency

Overall, your content messaging should be consistent throughout your piece. Read through your content and eliminate any unnecessary words that don’t make sense. Sometimes these words are used to express a thought or used repeatedly.

4. Have style manual handy

Having your preferred style manual by your side is extremely helpful during uncertainty.  I personally use the Associated Press Stylebook as a reference guide.

5. Double check EVERY name, link, fact, stat, etc.

You never want to misspell someone’s name, especially a client’s name. Incorrect information can be misleading and audiences will question your credibility. The only way to uncover these preventable mistakes is to question and check everything.  

6. Look for passive voice

This is commonly known as a bad writing habit. You always want to try writing in active voice. Eliminate passive voice by making the subject do the action. For example, “Tickets may be purchased at the gate.” is passive. To be active, say, “Purchase tickets at the door.”

7. Cut down the number of words, but not ideas

Check to see if you’re using words exactly the way you intended. Start cutting down words with adjectives, adverbs, and prepositions.

8. Keep a list of past mistakes

A list of your editing mistakes isn’t there to remind you of failure. It’s there to remind you not to make those same mistakes again.  A successful writer can identify their editing weaknesses, and having this list in front of you can help reinforce them.

9. Use Command + F (Mac) or Control + F (PC)

This simple feature can save you from making a mistake at the hit of a button. All you do is press Command or Control + F, type in your problem word or phrase,  let your browser take you to the word in your piece, and swap it out with the correct one.

10. Finish where you started

Check spelling, grammar, and confirm names one last time before publishing. And again. And again.

What are your favorite editing tips? Share them in the comments section below.



Spectruss Welcomes New Team Member and Promotes Social Media Coordinator

Spectruss, a creative agency, continues to grow 


Chattanooga, TN – May 22nd, 2018– Spectruss, a creative agency based out to Chattanooga, TN, is excited to announce its recent hiring of Erin Taylor as the Client Relations and Content Manager while promoting Annie Tarver to Marketing Strategist.  


Erin Taylor comes to Spectruss with more than four years of creative writing and client relationship-building experience. After graduating from The University of South Carolina in 2017 with a Bachelor’s degree in Public Relations, Taylor transitioned into the agency environment to enhance her client’s brand image and reputation through her communication skills. Taylor will provide content for Spectruss and its clients, including articles, social media posts, press releases, and any other copy associated with the agency. Other tasks include in-depth market research, review analytical data, collaboration with the creative team, and building and maintaining positive relationships with Spectruss clients.


Annie Tarver, who was recently the social media coordinator, attained Hubspot certifications for Spectruss, as well as a Google Partnership. Tarver researches data and trends within the marketplace to coordinate a precise marketing plan while specializing in Google Adwords and Analytics for Spectruss Clients. Tarver is an experienced social media coordinator with a demonstrated history of working in the internet industry. She is skilled in Google Adwords, SEO, Online Advertising, Microsoft Excel, and Customer Service. Tarver has a strong media and communications professional presence with a Bachelor’s degree focused in Business Marketing from The University of Tennessee at Chattanooga.


For more information about Spectruss, its clients, and services, visit


About Spectruss

Spectruss is a creative agency based out of Chattanooga, TN that specializes in Marketing Solutions utilizing custom website development, graphic design, photography, online and print advertising, social media management, review management and data analysis. Its mission is to exert passion through every project, design, or website development they touch.



Disrupting Multi-billion Dollar Supply Chain Industry by Rethinking E-commerce: A Spectruss Case Study

One of the most robust and advanced E-Commerce Platforms in the industry




Accuserv, a national distribution company focused on providing products and services to multi-unit operators, always stays one step ahead within the supply-chain industry. The company knew they were embarking on fulfilling a vast need for large multi-unit operators as a unique supply resource, but that was not enough. They wanted to position themselves to take advantage of the latest innovations and technology to provide high-quality and price-transparent products to their growing customer base. So, they reached out to Spectruss to lend a hand. 




In 2013, Accuserv and Spectruss started a journey that would revolutionize and disrupt the entire supply-chain industry. At the time, Accuserv barely had a website, and their branding and marketing was an afterthought. Their partner list included multi-unit, Fortune 500 powerhouses such as Yum! Brands, Humana, Regions Bank, and Chick-fil-A, just to name a few. Our goals over the coming years were to take their brand identity and transform it into a cutting-edge company while building a customized E-Commerce System unique to each of Accuserv’s clients. The result: a complete disruption of the supply-chain industry.


Our Approach

Knowing the importance of identity, we started our multi-year project by updating the branding, marketing collateral, and presentational website for Accuserv. This initial project built the base for things to come while giving the sales team the tools they need to land more clients. Next on the agenda, Spectruss set their aim on developing a customized E-Commerce System that would connect with Accuserv’s NetSuite System, and give each of Accuserv’s clients a customized ordering system. Thus, changing the landscape of multiple industries.

At Spectruss, we know a brand represents more than their logo. So, our team enhanced Accuserv’s brand identity and reputation by:

Revamping their brand image

Creating a revolutionary and customized E-Commerce experience

Social media management

Seamless website design

Digital marketing


Customized E-Commerce Platform

We created one of the most robust and advanced E-Commerce platforms in the industry that allows Accuserv to assess and assimilate data while customizing the scope of services for each and every client. Now, intrinsically unique operators from healthcare to hospitality can individually access their own customized profile, on their own Accuserv website, populated with all of the products for their specific facility needs.

Our devoted custom approach focused on localization, personalization, and customer experience. We wanted Accuserv’s multiple industry clients to be wowed at its innovative and cost-efficient, streamlined E-Commerce System.

Accuserv is now able to present these benefits to their clients, positioning the company as a disruptor within the multi-billion dollar, supply-chain industry:

Customized E-Commerce shopping experience for each partner

Simple and automatic order generation for effortless fulfillment and processing

Consistent, transparent and guaranteed, competitive pricing


Social Media Management + News

Increased brand awareness by creating authentic and shareable content for Accuserv’s social media channels Twitter, Facebook and LinkedIn.


Responsive Web Design

Our professional graphic designers designed an innovative and engaging website that maximizes ease of use for Accuserv’s clients, ensuring user satisfaction and conversion increase. With extensive research and data analysis, we custom built the web pages to achieve SEO support for better search engine rankings and consistency across all mediums. Our web development plans always consist of three necessities: attract, convert, and repeat.


Email Marketing Campaigns

Effectively drafted and delivered real-value content that captivated Accuserv’s innovative supply-chain solutions that help their clients succeed. We focused the messaging on valuable and exclusive information by educating subscribers through Accuserv case studies and latest news stories. Our goal was to capture recipient’s attention and share the company’s rapidly evolving capabilities. After distribution, we carefully tracked and monitored performance metrics to improve future campaigns.




Email campaign open rate: 26% (compared to industry average of 17.7% )

Email campaign click rate: 3.4% (compared to industry average of 2.4%)



“Spectruss has played an integral part in building Accuserv to the revolutionary and disruptive supply-chain solutions company it is now. From custom built E-Commerce Systems that integrate into our NetSuite platform, to complete inbound and outbound sales funnel development, Spectruss has been there every step of the way.”

Buddy Bockweg, President – Accuserv