Categories
Digital Marketing Marketing

Improve Your Reach With Search Engine Images

Chances are if you have a business, you have it registered on Google and Bing. Did you know that you can upload photos to your business page on these search engines? Choose pictures that showcase your business and add in the keywords that would better help your future customers to find your image. Let’s get started!

 

Here are a few photo categories that you should consider uploading:

 

 

  • Pictures of your business
People want to see the inside and outside of your building! Don’t forget the parking area. 

 

  • Your staff
Mix in a few smiling faces of your staff. Show that you are friendly and welcoming!

 

  • Your business logo
Someone could have seen a vehicle or billboard with your logo. If they are searching for you, this will be an easy way to prove who you are!

 

  • Your products or services
Products: Show them what you sell! Many times when people are shopping, they will simply search for the item on Google. If you sell gym equipment, upload a photo of a basketball goal with the EXACT title of gym goal. 

 

Example: The E715 Adjustable Basketball Goal. Be sure to use the exact title with any supporting keywords such as the color, etc. 

 

Services: If you have a Heating and Air business, show your employees performing these services. Ideas include changing out an AC unit, duct work, etc.

 

Adding photos to your Google or Bing profile is extremely helpful and easy! By doing this, you will improve your image SEO and land more customers. Try this easy tip today!
Categories
Business Design Marketing

Designing Your Billboard

Are you looking to advertise your business on a billboard? Good idea, it’s reported that over 70% of drivers look at billboard advertisements while driving. That’s a lot of eyes on your ad!

 

Here’s a few beginner’s tips to think about:

 

Keep Your Design Simple

You only have 5-10 seconds to capture your viewer’s attention. If your ad is busy and overcrowded, they will not know where to look. Don’t let your design overpower your brand’s messaging- keep it short and to the point!

 

Your Billboard Colors

Contrasting colors are key to a great billboard. If a billboard has colors that are similar and competing beside one another, they will “wash out” and be hard to view from a distance. For digital billboards, remember to use RGB colors that are bright and bold. 

 

Incorporate Your Business Branding

The ad should tie in to your brand. Don’t forget to add your business logo, URL, or social media handle. To note, you do not need to do all three. Depending on your ad, how long your URL is, etc. will depend on what you should put on your billboard. If you need further help with your billboard advertising, contact Spectruss today!