8 Tips for Better Business Branding Online
Check out some helpful tips for better business branding online. While some may seem more intuitive than others, remembering and refreshing on helpful tips could spark a new idea!
Create a Visual
People like to look at visuals over long bodies of text. Create visuals for your business to get people attention online with eye-catching colors, a logo, interesting photography, etc. When on social media platforms, pictures carry much farther than text and can get to a wider reach of people. Make sure to not only set up pictures for your business but to regularly update them with new visuals to keep people interested. As time goes on, people may get concerned if the visual content has not been updated over time and wonder if you’re still open.
Be on Social Media
Why for some people social media is second nature, for others it is not. If you haven’t joined a few social media channels for your business, consider starting that today! Social media is a great way to let people know about your business without even asking you any questions over the phone or stepping into your store/office. The top platforms to start on are Facebook, Twitter, and Instagram.
If you decided to start sending out weekly emails, monthly parties, daily blogs, etc., keep it consistent. Try your best to keep up a maintainable schedule of consistency in what you do. While this can be helpful for yourself, in that it keeps new content and events coming regularly, it can also keep others thinking about your business. If they come to expect to see new content from you every week, they are thinking about you every week.
Don’t Please Everyone
It can be extremely tough to please everyone online. Some people are unpleasable. This is something you must remember. With social media being a way that people can voice their opinion without showing their face, this has led some people to be completely unpleasable. Handel situations calmly if there is a problem. Remember the type of voice you want your company to have and use it. If a comment or rating is upsetting, see if there is a way to resolve it without changing a positive persona.
Reach out to your Community
Consider ways you can stand out in your community. Join in local events in your city or post regular helpful tips on the web, there are many ways to get involved. Look for ways for people to keep you in their thoughts. When you reach out to your community, your reach out to all their friends and family who could also be potential customers in the future.
Consider if your company actions are too dated for the present face of your brand. Is it time to switch to email questions over phone calls? Could people get digital, paperless coupons over physical ones? While every company is different, it might be time to look at what the kids are doing these days and see if you can jump into some of the latest trends.
Know who your Selling To
If your customer base is mainly people in their 50’s and 60’s, you may not be needing to create content for teenagers and young adults. Find out who your target audience is and what their trends are. While teens might be more likely to get online at noon during school lunch, an adult may not be online to see your new content till 6:30 after a long work day.
Share Information and Knowledge
Keeping the business secret recipe can keep you above your competition, but that doesn’t mean you can’t help with some of the small things. Use your knowledge and share tips and advice among the community to show just how much you know and why people should be interested. This can help make you look more reputable and knowledgeable.