How to ‘Spring Clean’ Your Business
Spring is in the air! A time for flowers blooming, birds chirping, warmer weather and… deep cleaning. Yes, we all know that when this time of year rolls around, it’s time for closet cleanouts, home reorganization, yard work…the list can go on and on. Spring cleaning might feel like a big undertaking, but the end results are so worth it – – a decluttered, re-energized, happy home.
But, spring cleaning doesn’t just apply to your house. It’s also important for businesses too! By taking a yearly deep dive into your business, you can evaluate what areas are doing well and what areas may need a breath of fresh air.
Ready to revitalize your business this spring? Here are a few tips to get you started!
Spice up your social media presence
It’s no secret that social media is extremely beneficial for building customer relationships and growing your business. However, if your social media isn’t getting the traction you hoped, it might be time to give it a refresh.
–Update bios: One of the quickest and easiest ways to spice up your social media is to update your bios on all of your social media platforms. Add some personality and even some emojis to make it fun. Also, be sure that your website link, phone number, and address are all up to date.
–Get personal: People will get tired of only seeing products and services on a social media business page. They also want to see faces behind the brand! Share employee spotlights, fun facts, and hobbies away from work to give your social media a personal touch and attract customer engagement.
–Create short-form video content: Okay, we’ve all seen the Tik Toks and Instagram Reels explode over the last year…and people love it. Creating quick, interesting videos is a great way to capture the attention of your audience and showcase your brand.
Re-energize your customer service
Has your company recently taken the time to see how satisfied your customers are with your business? Luckily, you don’t have to be a mind reader to figure out what they want…you just simply ask them! A customer satisfaction survey is a great way to get feedback on a product or service, determine how customers feel about your level of service, and even gather testimonials.
Based on customer responses, your company can then determine what practices, products, or services could be improved to offer an even better experience for your customers.
Declutter your desk
This may seem like a no-brainer, but organizing your desk can significantly boost productivity. In fact, a recent study found that executives waste six weeks a year searching for lost items or information. Yikes!
Maybe you’re back in the office, or maybe still working from home, or maybe your workweek is even split between the office and home. Wherever your work desk is, now is a great time to do a deep clean so you can feel organized, focused, and motivated.
Tidy up your website
Is your website in need of an update? Chances are, your business has undergone some kind of change in the last year. Don’t let your website fall behind.
Just like our lives, your company website could benefit from a yearly spring cleaning. Maybe your site could use a content or SEO update, or maybe your entire design needs a revamp. Your company website is the face of your brand, so make sure it measures up!
Refresh your logo
Spring is a time of new beginnings. Is your logo feeling a bit dull or outdated? It might be time to think about a redesign for your brand. Giving your logo a new, updated look is a great way to give your business a breath of fresh air, but it is also important that in doing so you stay true to your brand.