Categories
Marketing

Don’t Hold Back Your E-Commerce

Take a risk. Increase your e-commerce business to new levels.

 

If you follow these steps, the payoff will be well worth the hard work:

 

Research the Current Competitors in Your Marketplace

Knowing where your business stands among competitors is the most important step to take. Why? Because there are numerous choices online for consumers to choose from. In order to ensure your business is attracting the most attention, it is imperative to see what your competitors are doing well and capitalize on what they are not.

 

Use Google Adwords

With Google Adwords, there are two networks to use in hopes of achieving the highest position possible on SEO:

Search Network

When you advertise on the Search Network, your ad can show next to search results, on other Google sites like Maps and Shopping.

Acquiring the perfect list of keywords is vital to the success of all search campaigns. Fortunately, there is a tool called Keyword Planner that sorts through all past searches for specific words and gives ideas for other words that might work best within the campaign.

Display Network

Advertising on the Display Network allows you to capture potential consumers on their favorite websites, YouTube, Gmail accounts, mobile devices and apps, through different types of ads.

Four different types of ads on the Display Network: 

Responsive Ads

Uploaded Image Ads

Engagement Ads

Gmail Ads

The Display Network gives the opportunity to grab the customers’ attention earlier in the buying cycle. Everyone knows that ads can be very boring and repetitive but by creating ads that are appealing to the eye, consumers’ attention can be caught quickly and efficiently.

 

REMARKETING IS ESSENTIAL

Remarketing ads on both the search and display networks helps potential customers remember your business.

Tip: Tag your site for remarketing – Add the remarketing global site tag and event snippets to your website to show ads to people who have visited your desktop, mobile website, or app.

 

Create Ads to Run on Social Media Platforms

Running ads on social media platforms helps:

Raise brand awareness

Gain bigger followings on social media channels

 

Rigorously Post on All Social Media Platforms

Ideas for potential posts:

Introduce new products

Run promotions

Discuss current social topics

 

Send Email Campaigns

Promote new things happening within the company

Give information about upcoming promotions

 

Applying these steps to your e-commerce business model could help your business reach new heights you never thought possible.

 

Categories
Events

Chattanooga, New Home of Moon River Music Festival

Love Live Music? Chattanooga’s Got You Covered

We may not be Nashville or Memphis, but don’t count Chattanooga out for great music. If you just can’t live without great live music, you’ve come to the right place.

Not only does Chattanooga have a vibrant music scene, but it’s always growing and getting better.

 

Moon River Music Festival

Four years into Moon River, Drew Holcomb, founder of the Music Festival, decided to branch out of showcasing his hometown of Memphis to explore other beautiful cities in Tennessee. Once Drew laid his eyes on Coolidge Park, he knew it was the perfect spot to bring people together to listen to incredible music.

The festival will be held September 8-9 at Coolidge Park in Chattanooga, TN. It will be the first year Chattanooga has held the Moon River Festival.

To find out more information, check out https://moonriverfestival.com

 

Chattanooga is a city that loves sharing new music all-year round. Here’s a list of some of the top-rated places for live music in the Scenic City:

 

Memorial Auditorium/Walker Theatre

This 3,866-seat auditorium has been around since 1921 and has hosted acts such as James Brown, Phish and Alice in Chains and Shooter Jennings.

Upstairs from the main hall of Memorial Auditorium is the Walker Theatre, a more intimate setting that seats 851 people. This area may be smaller, but the acts are just as big in notoriety.

The Signal

Chattanooga’s newest music venue, this place can has a standing-room capacity of 1,300 and is located on Chestnut Street in the Southside, conveniently located near Finley Stadium, Chattanooga Brewing Company and Southside Social.

Tivoli Theatre

Known as the Jewel of the South, this beautiful historic theater has been entertaining Chattanoogans for more than 90 years. Located in the heart of downtown on Broad Street, the interior boasts the a high-domed ceiling, a grand lobby, crystal chandeliers and an elegant foyer, and hosts some of the most famous musicians in history, including The Beach Boys, Bob Dylan, John Prine and Lucinda Williams.

Revelry Room

Located downtown at the Chattanooga Choo Choo, this intimate venue opened in 2015 and is one of Chattanooga’s most popular places to see live music. Adjoining the venue is Hush Lounge, where those who want a quieter place to talk and have drinks are welcome. Nearby is Passenger Street, Songbirds Guitar Museum, and  luxury apartments. Also, there are plenty of restaurants and shops within walking distance on Main Street.

JJ’s Bohemia

JJs Bohemia is on MLK Blvd., what used to be known as Ninth Street, or The Big Nine, as locals used to say. At one time, music clubs lined the street, filling downtown Chattanooga with the sounds of jazz, blues, and R&B. That time has passed, but JJ’s Bohemia keeps the the music alive. The place is small and funky, but the shows are amazing. If you go, you’ll see some of the best up-and-coming national acts and the best bands from around the city. The beer is cheap, the place is small, the shows start late, and it can get crowded, but JJ’s is known for consistently great music.

The Honest Pint

This neighborhood Irish Pub is located in Chattanooga’s downtown Patten Parkway. Not only is it known for its live music, which ranges from rock and roll to traditional Irish music, but it’s also known for its delicious food and outstanding beer selection. The tater tots, which are cooked in duck fat, are are to die for. The pub also features plenty of pool tables and dart boards upstairs.

Songbirds Guitar Museum

Not only is this the home to what many consider the premier guitar private guitar collection in the world, with a around 1,700 historic guitars from the 1930s to the 1970s, but it’s also becoming known for its impressive live music shows, where nationally-known guitarists show off their skills.

 

If free live music is your thing, then the Nightfall Music Series and Riverfront Nights are for you. 

 

Want more? Check out this list of even more great places to catch Chattanooga’s live music scene. 

 

Categories
Marketing

Why SEO is Essential in Every Business

Benefits of Organic SEO

Eighty percent of organic SEO attracts search traffic. Why? Because organic search engine optimization does not feel forced or unnatural. In fact, it is known as natural SEO because it focuses on unpaid methods like high-quality content creation, link-building, and keyword enhancement which greatly increases a site’s page rank. Think of organic SEO as organisms, meaning they will grow, expand, and adapt over time in response to readers’ desire.

In present-day SEO, you can not include as many keywords as possible to reach the people who are searching for you. It actually does the opposite. Loading your webpage with keywords to manipulate a site’s ranking can be recognized as “keyword stuffing”, harming your site’s ranking. So, although producing organic SEO is time-consuming, it is a valuable asset in increasing your websites’ traffic.

 

Benefits:

1. Low-cost investment.

While pay-per-click ads are guaranteed to be placed in front of potential website viewers, the cost adds up over time and only ends up reaching a smaller audience. With organic SEO, you are spending significantly less and building long-term ROI.

2. Credibility.

Seventy percent of the links search users click on are organic. Why? Because people can tell the difference between forced content and natural. Organic SEO builds your company’s credibility, creating long-lasting relationships.

3. Gain domain authority.

Using organic SEO increases your domain authority and increases your search rankings, pushing competitors down the list.

4. Long-term optimized search presence.

Organic SEO will forever remain on your site and Google will continue to give you more credit for links that have been linking to you. Meaning it will continue to increase rankings and long-term ROI.

Categories
Marketing

The Power of Local Search Optimization – Case Study of Southeastern Endodontics

Get More Customer Reviews

According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations from real people. That means positive customer reviews may be the single most effective marketing tool out there for your business.

 

But how do you do it?

 

At Spectruss, we provide services that get your customers spreading the good word about your business on the sites that matter. Our solution helps you tactfully ask and remind customers for feedback, guides them through the online review process, and gives you a chance to reach dissatisfied customers before they write a negative review.

The Review Management & Automation service we offer allows your business to increase local search visibility and catch potential negative reviews before they get published.

 

Take a look to see how Spectruss established a successful review management campaign for Southeastern Endodontics.

 

Before Spectruss, Southeastern Endodontics had a total of 5 customer reviews. Since adopting our services in March 2017, the dentistry practice has seen an immense amount of improvement.

Total New Reviews: 22

Average Review Rating: 4.82

Effected an increase of 1.02 star

33% increase in Overall Star Rating

157% increase in Total Review Count

Increase in Social Likes & Checkins 

 

 

Matthew Brock, DDS, MSD

 

Dr. Matthew Brock is a graduate of University of Tennessee College of Dentistry and Boston University. He received his Certificate of Advanced Graduate Studies and Masters of Science in Dentistry at Boston University School of Dental Medicine (BUSDM). He is one of a distinguished few in the region that have achieved a Master’s degree in the science of endodontics.

Dr. Brock is a member of the American Dental Association, a Specialist Member of the American Association of Endodontists, and a member of the Tennessee Dental Association, Chattanooga Dental Society, Tennessee Association of Endodontists, and Georgia Association of Endodontists.

“A little over a year ago I was looking into revamping our website and running an SEO on the site to keep everything up to speed.  I knew of a few places to call and ran across Spectruss when they were one of the sponsors for an event at the Hunter Art Museum.  I contacted Sam Silvey, President of Spectruss, and set up a meeting for my partner and I to meet with him and brainstorm about some ways to improve our online presence.  Sam was great at listening to our perspective and concerns.  In health care my partner and I have chosen to not really advertise much, but we do want a strong online presence as so many people use the internet to research and look for health care providers, even an address while they are on their way to the appointment.  After listening to us, Sam had some great ideas of how to improve our site & get feedback from our patients so that we could grow the practice and offer the best possible care to our patients.  Sam has truly been great for my partner and I to work with through this process.”  -Matthew Brock DDS, MSD

 

What are your customers saying?

 

Get your free report using our online review analysis system.

Click Here to Receive a Free Review Analysis

 

Categories
Marketing

Royal Highnies Spends Less and Makes More with Spectruss

Overview:

Many years ago, Royal Highnies set out on a quest to create the perfect boxer short. Today, Royal Highnies produces luxury undergarments and loungewear for the whole family. Their products are sold by boutique retailers both online and in brick and mortar stores.

 

The Situation:

Digital marketing provides an opportunity for smaller companies, like Royal Highnies, to compete against larger, more established brands in the crowded retail apparel space. However, capturing buyers’ attention online can require a hefty marketing spend.

For the 2017 holiday season, Royal Highnies wanted to boost the success of its online advertising campaigns and sell more underwear that’s fun to wear. That’s where Spectruss came in.

 

The Spectruss Solution:

Our plan started with research. We took the time to understand the exact target markets Royal Highnies needed to reach, then developed a plan around keywords and platforms that would put Royal Highnies in front of its desired customers – and convince them to make a purchase.

 

After defining their markets and doing rigorous keyword research, we developed a digital marketing plan that included:

 

  • Creative email campaigns

  • Shopping ad campaigns

  • Display ads

  • Social media ad campaigns

  • Fresh graphics

 

The campaign incorporated new creative materials and approaches. Each piece of the plan was designed to better reach Royal Highnies’ target markets and convert prospects into customers. We also maintained a rigorous schedule of reviewing campaign results and, in response, making small adjustments to continually improve the success of the campaign.

Royal Highnies achieved more while spending less, thanks to Spectruss’ strategic approach. SEE MORE OF THE AWESOME WORK WE DID FOR ROYAL HIGHNIES HERE

 

Categories
Events

2018 Lookout Wild Film Festival, Huge Success!

Lookout Wild Film Festival Surpasses Expectations in Sixth Year.

 

The annual Lookout Wild Film Festival started six years ago. The film festival began in hopes of bringing a substantial presence and impact within the Chattanooga community. It began with only a few board members and has since grown into a very well-known, successful annual event. With selling out two nights in a row, the 2018 Lookout Wild Film Festival proved to be its best year yet. The festival took place at the Walker Theatre Auditorium for its fourth consecutive year.

The lineup included 80 films that individually captured beautiful, powerful stories. The films ranged from rock climbing to surfing while captivating the audience with deep, meaningful raw footage. With four days to see incredible films, the Lookout Wild Film Festival presented a wide range of showtimes. This allowed the audience to see as many films as possible.

Not only did the Lookout Wild Film Festival provide outstanding entertainment for the viewers, but it also provided a full bar, concessions, yoga, and live filmmaker Q&As. These are just a few aspects that created an environment that proves to keep people returning.

The founder of the Lookout Wild Film Festival, Andy Johns, hopes to experience even further success down the road. He recently said, “As we continue to grow, our goal still remains the same. That is to share inspiring films that tell a story of beauty while educating viewers.”

 

For more information about the Lookout Wild Film Festival, visit www.lookoutfilmfestival.org or www.facebook.com/LookoutWildFilmFestival/.

 

Categories
Business

Spectruss, a Google Partner

For years, Spectruss has excelled in custom website development, UI / UX design, graphic design and custom API integrations. With the extensive experience and knowledge we have gained over the years, it is time to take the steps to become certified in all areas, including digital advertising. With that said, we are excited to announce that we are now officially a Google Partner and will be offering custom packages for increasing brand awareness and conversions for our clients.

Becoming a Google Partner is a proud achievement for Spectruss. With this partnership, Spectruss represents a company with employees who are certified as Analysts and Account Managers in Google Adwords, who have the ability to maximize the return of every dollar you spend on online advertising. As a Google Partner, Spectruss is well-versed in every Adwords aspect and completely dedicated to paid search marketing for all clients.

To become a Google Partner, one must prove the mastered use of comprehensive analytics, negative keywords, site links inside of ads, ad extensions, phrase match keywords, split testing, ad scheduling, mobile development, YouTube advertising, digital sales and more. We successfully passed all nine of our exams, displayed an increase in return for our clients, and have spent over $10,000 in advertising in the last 90 days.

Spectruss is adamant about staying current on all things technology and is constantly looking for ways to increase our clients return on investment. As a creative marketing agency, Spectruss is always looking for creative ways to help our clients grow their business.

Categories
Events

Jack Brown’s Beer & Burger Joint Presents Southeastern Climbers Coalition Fundraiser

CHATTANOOGA, TN — On October 26, 2017, Jack Brown’s Beer & Burger Joint will hold a fundraiser for the Southeastern Climbers Coalition.

 

The fundraiser will take place from 12 pm to 2 am. With the total amount of money raised, 15% of sales will go towards the Climbers Coalition.

The Southeastern Climbers Coalition Fundraiser will include raffle donations from High Point Climbing Gym. The raffle will take place from 7 pm to 9 pm. In order to participate in the raffle, tickets must be purchased at the event. All fundraiser participants will receive 1 free raffle ticket with each food purchase during the event. Free pint glasses will be available to the first 20 people to arrive at the event after 7 pm.

In 2008, Aaron Ludwig and Mike Sabin, two childhood friends with big dreams, established the first Jack Brown’s Beer & Burger Joint. Over time, the chain has continued to grow and prosper throughout the South. With the latest location being 818 Georgia Avenue in Chattanooga, Jack Brown’s Beer & Burger Joint hopes to establish a strong presence within the Chattanooga community.

Sara Taylor, the manager at the Chattanooga location, cannot wait to apart of this event. Sara said, “It is important for Jack Brown’s to get involved in the community around us. Partnering with the local Chattanooga climbing community will be a great fundraiser. On October 26th, we hope to help raise money for the Southeastern Climber Coalition. Beer and burgers to show support doesn’t get more delicious or simple!”

ABOUT JACK BROWN’S BEER & BURGER JOINT

Jack Brown’s is a bar that happens to sell a really fantastic burger, and the menu is purposely simple. This is not a restaurant that tries to please all tastes. We choose to focus on doing one thing and doing it really well. Our burgers are unique and crave-able. We always stock an exciting variety of all styles of craft beer, ranging from local darlings to rare beers from around the world. Our staff is the “special sauce” that brings all of this together. They have all been trained to guide you through the world of craft beer and crazy burgers and to make sure you have a good time.

For more information, please visit www.jackbrownsjoint.com.

 

Categories
Events

Spectrum 2016 Gala and Live Auction

The Spectrum 2016 Gala and Live Auction was held last Saturday, November 12, 2016. It was set under a grand tent on the Hunter Museum’s beautiful river terrace. Housing over 500 guests, the black-tie dinner has been another successful night celebrating art at this premier arts gala and most important fundraiser of the year for the museum.

Following the silent auction from Thursday evening, which showcased 61 works of art, an additional 28 featured pieces were set for the gala’s live auction. Art was carefully selected to fit the Spectrum collector’s taste from galleries in Asheville, Chattanooga, Dallas, Santa Fe and New York.

Our team at Spectruss have been very thrilled and overjoyed to provide sponsorship for this prestigious and prominent event in our city. We’re glad to have shared the evening with our friends, colleagues and all the guests in attendance, enjoying delectable food, drinks and the beautiful art.

We now look forward to providing our professional service in design and technology for the Hunter Museum of American Art and continue to support our museum.

Enjoy a few of our photos below and checkout the photos from the red carpet on our Facebook Page!

 

Spectrum 2016 Gala & Live Auction: Red Carpet

 

Categories
Design

Passageways Sketch

We’re very excited to see Passageways all over the press! To get our creative juices flowing this week, we worked on a quick sketch to visualize how these alleyways can be utilized to create a new network of spaces within the urban fabric changing the way we circulate around our city. It’s been a pleasure working and partnering up with  AIA Tennessee and River City Company on this community outreach project and we can’t wait to see what the participants have in store for the opening! Get more information at http://passagewayschattanooga.com/