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Night and Day – Spectruss Demo Reel

Spectruss Videography Demo Reel

Spectruss offers custom services not only in web design, marketing and branding – but also content creation. Brands need to create impact, they need to stand out, we love attention so we have gotten really good at making brands stand out. If you are in need of custom video for your web presence, contact us and we are happy to talk about your project. In the meantime checkout this demo reel below!

Using some left over footage from video projects over the last year, we put together a Spectruss Demo Reel titled “Night and Day”. More videos coming soon, so be sure to check back!

Night and Day from Spectruss on Vimeo.

Produced by Spectruss with combined footage from previous projects to form an “almost storyboard”.

Telling a story is essential behind the success of a brand. For each business, there is a unique story to tell – whether it is from the humble beginnings from which you began, the hardships you faced and conquered, or the idea you turned from nothing to something – these stories bring your customers into your story, they create loyalty and they create meaning. Spectruss can help you with this.

A Quick Look at the Start of Spectruss

Spectruss as we know it today started as a goal inside of a garage, by a person who understood web design, and media. It started as a demo reel of sorts, with hints of what you need, but not the full picture yet. It took time, and hard work – but so does anything that is worth creating. From that hard work, Spectruss went from a humble local web design shop, to a Chattanooga powerhouse, then expanding into Atlanta, or to Kentucky, or the entire southeast. Today it operates nationwide, but it started with a simple idea, and the desire to learn, grow and perfect.

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Modest Mouse — “Lampshades on Fire”

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Design

Is there a deeper meaning to your doodle?

Let’s be honest with each other, we all doodle. (Yes, even drawing a circle over and over again on a piece of paper in a meeting is an act of ‘doodling’).

Often-times, doodles originate out of sheer boredom. We may be in a slow meeting, trying to recalculate our day, or trying to remember what we have forgotten. What if your doodle had a deeper meaning?

Doodling is actually a very helpful way to let a stream of consciousness flow, it’s kind of like unplugging a drain in your bath tub, allowing all of the stored up thoughts and ideas spill from your pen onto the paper. From geometric shapes inferring inherent and established order in your thinking to small scribbles in a pattern can hint towards an inner desire for structure, all parts of your doodle could mean a little more than you think.

When you get the chance, save a doodle or two that you may have done during a meeting or conversation with a coworker and go back and evaluate the sketch. What did it hint towards how you were feeling? Was it accurate? Who knows!

We all know physical expressions can tell emotions, but what if your little doodles told you just as much about yourself, if not more, than that Facebook status you just posted?

See the full analysis of your doodles here – http://doodle-day.epilepsy.org.uk/doodle-meanings

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Projects

Responsive Website Launch: American Exchange

We just completed a full responsive website design and branding for a new healthcare provider based right here in Chattanooga, American Exchange! This site was designed to focus on simple user interface, an easy user experience, and an ‘access-anywhere’ responsive layout that will allow anyone to access the site at anytime, on any device. This is why we do what we do!

Click here to view their new responsive website!

Interested in talking to us about a responsive website you’d like built to your specific needs? How about a video production? Or a fresh branding experience? (it’ll be fresher than a new pine tree air freshener!) Reach out to us here , or just give us a call!

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Projects

2014 Southern Brewers Festival responsive website is live!

 

Fresh to the web, the 2014 Southern Brewers Festival responsive website is ready to meet the world!

Chattanooga loves craft beer, our local brewers have some real talent – so we are very excited to be apart of the southern brewers festival by launching their website for them.

This project has been a fun ride and we love how it has turned out; from full screen view to all different forms of mobile devices, we’ve loved the challenge! Maybe next year we’ll make a site ready to use on iWatches?

Click here to view their new responsive website!

Interested in talking to us about a site you’d like built to your specific needs? How about a sweet video production? Or a fresh branding experience? (fresher than a warm pair of jeans from your dryer!) Reach out to us on out site here, or just give us a call!

 

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Projects

Hagler & Associates branding and website is now live!

 

A great branding and full responsive website design is ready to meet the world!

We just completed a full responsive website redesign, branding, and updates to SEO for our good friends at Hagler LLC! It was definitely a fun and rewarding project and we hope you guys at Hagler LLC enjoy utilizing the power of a fresh branding and an up-to-date responsive website it as much as we enjoyed working with your team! This is why we do what we do!

Click here to view their new responsive website!

Interested in talking to us about a site you’d like built to your specific needs? How about a video production? Or a fresh branding experience? (it’ll be fresher than a new pair of underwear!) Reach out to us here , or just give us a call!

 

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Minimalism: Less Stuff = More Happiness?

Minimalism

It’s TED Talk Tuesday!

Today we’re looking at a talk by Graham Hill, writer and designer, about how decluttering your life can lead to increased happiness?

 

 

A lot can be taken away from that, but let’s apply it in some aspects to web design. There is a misconception that you always need more, that your message is not obvious, your branding may not be clear, you need more content – more pages, more words. It is a trap that many can easily fall into if they are not careful.

The idea that less is more is potent in the online world where attention spans are notoriously short, and it is far too easy to click onto a new topic quickly. So the truth is, in many instances, less is the way to go on the web. It is all about converting people to customers, or fans, or interested readers – whatever the need is. Minimalism in your web presence can help you with this.

You need social media, you need content, you need a website, you need it all, but not everything has to be a book. Keeping messages short,c lear and concise across a vast online spectrum can be the key to a successful web presence – fight the urge to add more. Just make sure what you have is great.

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Stainless Steel, Cedar and Frustration.

A few months back I started looking to buy a new platform bed for my house. I was looking for a Japanese inspired platform bed that used raw elements that matched more of a craftsmen style. After weeks of searching and seeing many prices well over $3,000 for a bed that wasn’t exactly what I wanted, I decided to build my own.

Starting with 40 feet of 2″ stainless steel tubing, 24 feet of rough cut 2″ x 8″ cedar, and 32 feet of rough cut 1″ x 10″ cedar, I began the over whelming task of making a bed from scratch. A few beers and many pages of drawings later, I had my future bed completely diagramed with correct measurements to make the magic happen… or so I thought.

Some people like to learn from experience. In this case, I am definitely one of those people. The old saying measure twice, cut once really would have saved me some time. The very first measurement I took for my bed was off. This meant I spent two weeks building a stainless steel bed frame wrapped in cedar that was 12 inches too wide. Lucky for me, it was too wide, not too short. However, I had to cut the entire frame apart twice to fix the problem. By the end of the night, I was out of beer.

After three weeks of wood splinters, burned shirts from welding sparks, and lots of cussing, my bed was finished. The last thing I had to do was move it from the shop downtown to the house. How is it every time I start to move some heavy object, whether it be furniture, rocks or depleted uranium, my friends happen to have prior arrangements made by their significant other. Being that I’m stubborn as a mule I did what any good Egyptian would do and pulled out the PVC pipes. Using five PVC pipes, I rolled my bed headboard, weighing around 275 lbs, through my house and into the master bed room. Getting the headboard from the back of the truck, over the rock stairs ,and to the front door took a little more than Egyptian engineering. Using the finesse of an Eastern Sasquatch bred with a Norwegian Oger, I managed to take many years off my ever dissolving spine carrying the monstrous head board to the front door.

In the end, the custom built stainless steel and cedar platform bed was worth all the wood splinters, 2nd degree burns, back pain, and the endless amount of bad words that I am still doing hail Mary’s for.

100 W M.L.K. Blvd
Suite 720
Chattanooga, TN
37402-2551

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