Best Damn
Safe Commercial
With Randy
The Safe Guy

Case Study

Liberty Safe

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01.

Analytics

02.

Behind
the Sensation

The social media giant, Facebook, announced it was banning the sale of guns and ammunition on the site in 2016. Recently, it included ads for weapon modification accessories. An example of this would be gun safes, mounts, gun cases, and slings. Since Liberty Safes of Chattanooga is a client of Spectruss, this became a
challenge to effectively promote the business online. But, with a little creativity and some fun, the team at Spectruss created and produced an entertaining commercial that received over 100k global impressions in less than a week with hundreds of shares.

03.

Production

As the views increased on YouTube and Facebook, the eyes of other popular social platforms reached the commercial. Reddit, an American social news aggregation, web content rating, and discussion website, shared the commercial in less than a week of posting the video with the caption, "I just stumbled across this gem while looking at safes." It's already received hundreds of engagements and 4.4K up likes.

Digg named the commercial the "Most Brilliant Gun Safe Ad We've Ever Seen". This platform features the best articles, videos, and original content that the web is currently talking about. (http://digg.com/video/liberty-safe-ad)

04.

Promotional
Videos

With the success of the viral video, our production team produced 4 additional promotional videos for Liberty Safe. Each video had their own original comedic theme. View all of them on the right.