and the patio shop
Family Tradition SINCE 1885
The Furniture Shoppe is a high-end furniture store that has been serving the Chattanooga community and beyond for over 135 years. The company was outsourcing all of its marketing and creative efforts to multiple different agencies, resulting in brand inconsistency, an increase in margins, and an overall hassle. That’s when they turned to Spectruss, a full-service, all in-house marketing and advertising agency.
From magazine ads to direct mailers, we created print designs that deliver promotions clearly and efficiently, reaching over 38,000 households of The Furniture Shoppe’s target audience. We also created monthly email campaigns that go out to thousands of subscribers with about a 20% open rate.
By producing monthly TV campaigns that go across multiple channels, we’ve been able to reach 70% of The Furniture Shoppe’s target audience with an average of 10.2% view rate of our actual customer base.
Our marketing strategies have saved The Furniture Shoppe time and money while significantly boosting visibility and sales. We have increased their brand awareness to over 34,000 people and increased foot traffic to the store by 24%.