Fully Responsive E-commerce Site to Capitalize on Direct to Consumer Sales and Streamline Digital Wholesale Orders.

Erin Taylor

October 16, 2018

A Spectruss Case Study Overview Royal Highnies is a growing retailer showcasing luxury loungewear online. They have spent years moving into the spotlight as a maker of premium undergarments and loungewear, specializing in what is widely known as “the perfect boxer short.” From Royal Highnies boxer shorts to tee shirts to lounge pants and more, […]

The Holiday Season Has Already Began, Are you Prepared?

Erin Taylor

October 11, 2018

The holiday shopping season is upon us and with the right strategy in place, it can bring in as much as 30% of a retailer’s total sales in just one season. One of the biggest misconceptions about holiday marketing is that you need to get your ads up and running just in time for Black […]

Spectruss Sees Record Growth with Innovative Marketing Solutions and New Hires

Erin Taylor

October 4, 2018

A marketing agency reaches new milestones by providing profitable, scalable growth   Chattanooga, TN – Aug. 13th, 2018 – Spectruss, a full-service marketing agency based in the Chattanooga, TN area, continues to see rapid growth through its innovative virtual CMO service. It provides clients with direct access to the expertise of an in-house marketing team […]

Recover Lost E-commerce Sales with Abandoned Cart Emails

Erin Taylor

September 25, 2018

What are you doing today in order to increase your visitor to sale conversion? E-commerce business is changing faster than ever before, along with customers taking more time to think about their purchases. Shopping cart abandonment is an online retailers’ biggest challenge due to potential lost revenue, but luckily marketers can help solve this problem […]

Spectruss Provides Award-Winning Architecture Firms a Platform for Continued Growth

Erin Taylor

September 5, 2018

Cogent Studio and PV Design join forces to become Tinker Ma Chattanooga, TN – Sep. 5th, 2018– Chattanooga-based architecture and design firms Cogent Studio and PV Design announced a merger between the two award-winning firms. Already working seamlessly as one firm, Tinker Ma partnered with Spectruss, a full-service marketing agency, to provide a newly redesigned […]

A Guide to Advertising on Instagram

Erin Taylor

August 28, 2018

Instagram has more than 400 million users that share 80 million posts daily, making it a compelling platform for advertisers. The platform itself says its ads can help drive awareness and increase customers among a highly engaged audience. Instagram offers photo ads, video ads, carousel ads, and stories ads.   Reasons to Use Instagram Ads: […]

Virtual CMO as a Profitable and Viable Marketing Service

Erin Taylor

August 21, 2018

The expertise of an in-house marketing team minus the premium salary So your company is ready to take your marketing efforts to the next level. What do you do? Either you hire a full-time, in-house marketing director or chief marketing officer (CMO), but these positions require a $70-$200K salary that is way out of budget. […]

KPIs to Track and Improve Your Marketing Performance

Erin Taylor

July 31, 2018

Key performance indicators (KPI) for marketing tells you how well you’re doing in relation to your overall marketing and business goals. Marketers use KPIs to understand what is selling, who’s buying, how they’re buying, and why they’re purchasing. They give you enough insight to make better decisions to prove and improve the ROI of your […]

Voice Search is the New Organic Search

Erin Taylor

July 24, 2018

How to optimize voice search SEO   In the fast-changing world of search marketing, technology search engines have drastically improved its interpretation and serve results activated via voice and it’s becoming an important piece of a search marketing strategy. According to SEO Tribunal, it’s predicted by 2020 50% of all searched will be voice searches. So […]

Spectruss Accommodates Continued Growth with New Office Location

Erin Taylor

July 18, 2018

Watch Spectruss New Office Tour CHATTANOOGA, TN – July 18th, 2018– Spectruss, a creative agency based out to Chattanooga, TN, is pleased to announce its new office location to a larger, more convenient space to accommodate continued business growth. View the new office tour below. The 3800 Saint Elmo Ave location, will continue to provide […]

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