Spectruss Accommodates Continued Growth with New Office Location

Erin Taylor

July 18, 2018

Watch Spectruss New Office Tour CHATTANOOGA, TN – July 18th, 2018– Spectruss, a creative agency based out to Chattanooga, TN, is pleased to announce its new office location to a larger, more convenient space to accommodate continued business growth. View the new office tour below. The 3800 Saint Elmo Ave location, will continue to provide […]

Why Experience-Driven Commerce Matters: 2018 Study

Erin Taylor

July 16, 2018

Using the 5 W’s to provide memorable experiences for shoppers   Global e-commerce sales are expected to eclipse $2.8 trillion. While this statistic confirms online shopping is on the rise worldwide, this growth is dependent upon a new finding from a recent Episerver report: Reimaging Commerce: Global Findings. Only 17% of people say shopping is […]

Spectruss Launches Video Production Services with Recent Hire, Nick Friend

Erin Taylor

July 9, 2018

A Chattanooga-based marketing agency expands in-house services for clients Chattanooga, TN – July 9th, 2018– Spectruss, a marketing agency based in the Chattanooga, TN area, is thrilled to introduce Nick Friend as the Director of Photo and Video Production for the agency’s growing client list. This new addition will expand Spectruss’s wide variety of offered […]

What Converts Landing Pages?

Erin Taylor

June 25, 2018

Findings based on an analysis of 18,639 landing pages   Landing pages are an essential tool in helping inbound marketers generate more leads and convert them into prospects and customers. A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (ads, social media, email link, etc.). […]

Here’s What You Need to Know about Typography

Erin Taylor

June 19, 2018

Top 10 Typography Trends You Don’t Want to Miss in 2018 Font vs. Typeface:   The choice you make for your brand’s font is an important one because the right one conveys so much about your brand. So, when choosing your font it’s a good idea to know what you’re actually looking for, which is […]

Why Use Video Marketing?

Erin Taylor

June 13, 2018

Video marketing is here, and it’s here to stay   Today, video marketing usage is rising rapidly among brands and marketers. Having a strong video marketing strategy plays a crucial role in the success of your outreach and branding efforts. It’s one of the most effective ways to thrive in your industry and attract more clients. […]

Q & A: Justin Aragon, Creative Director at Spectruss

Erin Taylor

June 4, 2018

Ten questions with Justin Aragon, Creative Director here at Spectruss Tell us how your background in architecture has shaped your career? “Architecture is built for permanence. My architectural training and knowledge of the classics have helped me identify and incorporate the qualities of timeless design to every project. Staying relevant over time is very important to […]

Content Marketing: 10 Editing Tips

Erin Taylor

May 29, 2018

A few tips to better your editing skills As the content manager, editing is an integral part of my job and is expected to meet high standards. At first, this role was intimidating because I know everyone makes mistakes. After editing hundreds of pieces and learning from past mistakes, my fear turned into confidence. Within […]

Spectruss Welcomes New Team Member and Promotes Social Media Coordinator

Erin Taylor

May 22, 2018

Spectruss, a creative agency, continues to grow  Chattanooga, TN – May 22nd, 2018– Spectruss, a creative agency based out to Chattanooga, TN, is excited to announce its recent hiring of Erin Taylor as the Client Relations and Content Manager while promoting Annie Tarver to Marketing Strategist.   Erin Taylor comes to Spectruss with more than […]

Disrupting Multi-billion Dollar Supply Chain Industry by Rethinking E-commerce: A Spectruss Case Study

Erin Taylor

May 9, 2018

One of the most robust and advanced E-Commerce Platforms in the industry     Overview   Accuserv, a national distribution company focused on providing products and services to multi-unit operators, always stays one step ahead within the supply-chain industry. The company knew they were embarking on fulfilling a vast need for large multi-unit operators as […]

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