Categories
Business Design Digital Marketing eCommerce Marketing

Why Do I Need Digital Advertising?

Unless you live under a rock, I’m sure you’ve heard of the phrase “digital advertising”. Chances are you fall on one side of the spectrum about that topic: you understand it or you’ve just heard about it and don’t really know where to start. Hopefully by the end of this, you’ll understand why Digital Advertising is vital to your business.  

Digital advertising is a way to get your message out across multiple different digital platforms where your consumers spend most of their time. Some platforms that digital advertising are most effective on are Youtube, Instagram, Facebook, Twitter and Google. Did you know that there are almost 3 billion users on Facebook? That’s more than a third of the world so that’s a great place to start digital advertising. 

What is digital advertising? 

In its simplest form, it’s creating a campaign (or ad) on one of the platforms mentioned above highlighting your product or service to potential customers with the goal being to entice them to buy your product or visit your website to learn more. 

A way to make that the most effective it can be is to put money behind those ads while targeting your specific audience. The truth is we live in a world where the market is oversaturated with messaging. So, with that in mind, we want to make sure your message gets out to the right audience so that the money you spend is actually providing results. 

The magic of digital marketing is finding your customer before they find you.

Why is it important? 

The nature of business is that you need a steady stream of customers coming in to keep your business alive and thriving. That means you need more sales, more website traffic, more leads, more brand awareness, more digital presence. 

Digital advertising is a fun and creative way to get that stream of customers coming in. It’s like you’re leaving a breadcrumb for them everytime they see an ad and each breadcrumb will ultimately lead them to make a purchase. 

It’s important to craft the perfect ad buy strategy when thinking about your business. This is where Spectruss comes in. 

How can Spectruss help? 

Glad you asked! We’ve done digital marketing for some amazing brands including: Royal Highnies, Tennessee Valley Federal Credit Union, Brewski, the Chattanooga Choo Choo, RefinedLooks Plastic Surgery & Spa and Liberty Safe. 

The Mount Everest of goals when it comes to digital advertising is having a viral hit. Well, with Liberty Safe, we climbed the proverbial Mount Everest. In 2016 they approached Spectruss with a problem – Facebook announced they were banning all advertisements that included firearms. For Liberty Safe, a national gun safe company, this presented a challenge for ad buys. 

We had to think fast. Working around the parameters was a challenge, but we creatively censored a way to bypass Facebook’s ban resulting in a massive viral hit with over 6 million global views. The numbers on this ad were: 6+ million views, 35k+ shares, 10k+ engagements. 

We bring a lot of expertise to this area and we believe digital advertising can be the catalyst for your business to soar. 

How do I get started? 

The first step is a Zoom discovery session where we will go over your goals and start laying out a strategy for your ad buys. We’ll talk about budget, design, messaging, timing, correct platforms to use, and more. After we design your ads and you approve them, we can get the ads running inside of one week! 

What will this cost me? 

Well for starters, for every $1 spent on paid advertising $2 is returned. This is crucial for your business with that kind of ROI (return on investment). The pricing will vary based on the agency’s work and the ad buy itself. 

The ad buy depends on the campaign itself, what platform is going to be used, the size and audience, etc. An example package starts at $1,000 and can include: Google Ads, Facebook Ads, Instagram Ads, Linkedln Ads and YouTube Ads. We offer payment plans and financing as well. 

Here at Spectruss we believe in transparency. You will always know exactly what was spent, where it was spent and what the ROI was. We provide clear reporting and use hard numbers and data for our digital advertising campaigns. 

So, are you ready to start advertising your business online?

Categories
Design Digital Marketing eCommerce Marketing

Why do I need a custom website?

In the world of web design your homepage is like a firm handshake the first time you meet someone. It’s important. It tells a lot about you without you having to “say” anything.

Building a strong online presence builds trust with your consumer. They feel like they get a glimpse into who you are as a company and what you have to offer them. A strong web presence also builds your credibility. There’s nothing more sketchy than wanting to check out a product someone offers before you make a purchase only to find they don’t have a website… or a good website. Did you know that 75% of consumers decide the credibility of a business solely based on their website? Wow! 

BRAND AWARENESS

Having a great website also helps build brand awareness. You want people to know who you are and what you can offer them without you having to spell it out everytime. Everytime they look at your logo, that leaves an imprint on their minds, so it’s imperative that your website is able to back up your brand and help solidify who you are to build consistency across the digital world.

Something else that your website is great for is what we call conversions. In the marketing world, a conversion is the moment that a potential customer takes a desired action previously decided by you. An example would be signing up for a newsletter or making an online purchase. The overall fluidity and design of your website are the most important steps to get conversions. 

This is where Spectruss comes in. Here at Spectruss we believe that first impressions can make or break a business which is why we provide web design as a service for an affordable rate and in a timely manner to ensure all your needs are met. After all, you can’t make a second first impression.

FINANCING YOUR CUSTOM WEBSITE

You can have a new custom website built in as little as 4 weeks AND we offer financing. In a post-covid world, cash flow can be hard to manage so you can choose between a 6 or 12 month plan to pay for your custom website. 

We don’t just build websites that are aesthetically pleasing, we care about the content. We care about giving you a competitive advantage in your industry which is why we strategize with you about what to say, the flow of your website, and how your custom website is going to aid in making your business the most successful it can be. 

Why do I need a custom website?

WHAT HAPPENS NOW 

So, let’s say you’ve recognized the need for our web design service and you’re interested in financing with us, the first step is a Zoom discovery session. In this first call, we’ll chat about what your goals are for the site and establish a strategy that will provide you with results. 

After this, the fun begins! We work with our specialized team to design the look of your website in Photoshop. Once we have your website checking all the design boxes, we give it to our programmers for them to begin making your website compatible for all screen sizes. Since most online traffic comes from mobile devices, it’s important your mobile site offers the same experience as the desktop version. 

So what happens to your website after it goes live? It’s all yours! You have total control of what happens to it. We will show you how to access the site through one of our hosting partners and then from that point we can be as hands on – or off – as you’d like.

If the digital world is still a little overwhelming to you, we offer ongoing support and maintenance packages after your website is live. What does that mean? That means anytime you have an update to the site, we take care of it for you. 

Spectruss boasts 10+ years of expertise in website design and development, so we’d be happy to help you maintain your website. 

LET’S DO THIS

If all this is getting you really excited to build your new site – we totally get it! We recommend scheduling a free consultation with us where we can go over those goals and strategy we talked about earlier, and you’ll also receive a quote

Web design is just one of the 8 services we provide on an a la carte basis, but it’s a great place to start! 

 

Categories
eCommerce Events Marketing

Boost Sales With Live Streaming

Did you know that people spend 3x longer watching live videos that they do watching pre-recorded videos? Boost sales with live streaming on Facebook and Instagram. Going live is a great way for marketing your business online and promoting your brand’s awareness. Whether it be a new product launch or a surprise sale, people love to shop with you online! 

Boost Sales With Live Streaming

Let’s say your business sells something other than clothing or accessories. If you sell electronics or musical instruments, your audience will more than likely need an in-depth tutorial on how to use the product. This is a great time to do a deep dive into the functionalities on your item of choice. By doing this, your customer also has the opportunity to ask questions on your live- further enhancing your engagement rate. 

 

Other Ways To Promote Live Streaming

Going live doesn’t always have to be about sales. Let’s continue with the idea that you sell guitars. Go live and show your customers how to nail the perfect guitar riff that can be difficult for some. When you take the time to educate your customers, instead of just selling to them, they take notice! 

 

The concept of live streaming on social media can also be used for events. Maybe you have a wedding venue or are a wedding planner. Live streaming a behind the scenes look of an actual wedding day can be very beneficial to your business. 

 

Remember, just because these videos are “live” doesn’t mean that you can’t use them as marketing materials in the future. You can download and save your live and use snippets of your film in the future. A win-win! 

 

How to go live on your mobile device on Facebook: Click here. 

Need further help promoting your business? We build stronger brands. Click here to contact us today!

Categories
Business eCommerce Marketing

Marketing in the Covid-19 Age

To say that 2020 is a unique time for businesses around the world is an understatement. There is no playbook for a health crisis such as COVID-19. This global pandemic has significantly altered consumer behavior and attitudes, ultimately changing the way people interact with your brand, find your site, and access your products. The ever-changing cultural window of COVID-19 is requiring brands to create at significant speeds just to keep their content relevant to the consumer.

Challenging times like these require marketers to be extremely nimble and develop an actionable plan to optimize business performance. This is where smaller, more agile agencies such as Spectruss have the upper hand. At Spectruss, we have the ability to quickly pivot in our marketing strategies to help businesses adapt in changing circumstances. By closely monitoring data, our team can test, learn, and adjust in real time to ensure your brand messaging remains relevant and your advertising efforts are correctly allocated.

As a marketing agency who has worked closely with brands during this time, we have found that businesses who quickly adapt their messaging, digital, and e-commerce strategies set themselves up for success. During this time of social distancing, our team implemented new digital solutions for our clients, allowing them to continue to serve their targeted audience in a unique way.

Social Media Campaigns

With the stay at home order sweeping the nation, cosmetic surgeons and medical spas were drastically affected, as they rely on face-to-face consultations with patients. For one of our clients, Refine Aesthetic Studio, we launched a social media campaign that offered virtual consultations for their clients. Utilizing digital technology gave the studio the ability to continue to help their patients, even with their office doors temporarily closed.

E-commerce

As consumers stay home and shift their shopping habits towards online, it was imperative to quickly provide an e-commerce solution for our client, The Furniture Shoppe, a high-end furniture store in the Chattanooga area. Our team took immediate action towards building a beautiful, functional e-commerce website which significantly increased the store’s online presence. This not only gave our client a solution to continue sales during the lockdown, but also created a platform that would maximize their revenue intake for years to come.

During this constantly evolving time of consumer behavior, it is imperative for businesses to quickly adapt. While we all hope that things go back to “normal” soon, companies must be prepared for the lasting impact on the consumer landscape. Brand messaging, digital, and product strategy may need to significantly evolve in the post-COVID-19 age.

Categories
Digital Marketing eCommerce

The Key to Building a Profitable Ecommerce Website

The future of e-commerce is booming. In fact, e-commerce sales are forecasted to increase from 15% in 2020 to 25% in 2025. If you’ve been considering starting an e-commerce business, now is the time!

When it comes to building an online store, there are many important factors you must consider to ensure you are creating the best performing e-commerce website for your business.

In the video below, Spectruss showcases the key elements necessary for an outstanding, profitable e-commerce website.

Excited to start your e-commerce business yet?? We sure are. Read below to learn more about how you can make sure your e-commerce website is a success!

Platforms

The platform your ecommerce store is built on serves as the foundation for your business. In order to maximize your online success, it is crucial to choose a platform that best represents your overall business goals. We highly recommend building your e-commerce store with either Woo-Commerce or Shopify, depending on your unique business needs.

WooCommerce uniquely offers the capability to build on top of WordPress – which accounts for 60% of all content management systems. It also offers complete website control, source code ownership, and customization options that other platforms simply do not have. With over 3.8 million companies using the WooCommerce platform, it’s clear that this is the preferred choice.

For companies looking for a more affordable option, Shopify is the recommended platform. Businesses using Shopify are limited to the platform’s themes, plugins, credit card processing system, and hosting fees. Despite the limitations, this platform remains a good option for budget-friendly businesses looking to launch a store quickly.

Fully Responsive

Fully responsive means your site works seamlessly across all screen sizes, such as mobile, tablet and desktop. With over 50% of online transactions taking place on mobile devices, it’s crucial that your e-commerce store is optimized for mobile! Utilizing responsive design ensures that your customers will have a smooth user experience from start to finish, no matter which device they are shopping on.

Product Photography

Eye-catching, beautiful product photography is crucial for showcasing your merchandise online and grabbing the attention of your potential customers. The right lighting, positioning, and brand language makes all the difference!

PCI Compliance

Implementing PCI compliance on your ecommerce site ensures that all credit card transactions are secure. This alleviates you of any potential liability and builds trustworthiness with your potential customers.

Analytics

Gathering data from your website is extremely useful for increasing your online sales. As you begin driving traffic to your new site, it’s critical that you have proper analytics set up to help you understand your customers’ behavior. Measuring this data will help adjust the way you advertise, maximizing your your user traffic and online sales. If you don’t have tracking tools properly set up, you could miss out on huge business growth opportunity.

Ready to get started with an AWESOME e-commerce website? Our team at Spectruss would love to help!

Categories
Business eCommerce Marketing

Why Web Analytics are Crucial for a Successful Business (Video)

A strong online presence is crucial for the growth and success of your business. So how do you ensure your website is performing at its best and you are getting the best possible ROI on your digital marketing efforts? It all starts with web analytics.

Tune in to the video below as CEO of Spectruss, Sam Silvey, discusses the importance of website analytics, the key data to focus on, and how you can use it to prove a return on investment for your business.

The Best Platforms to Use

Over 55% of the top 10,000 websites in the world use Google Analytics, making it the most highly recommended data measurement platform for businesses today. Not only is Google Analytics free to use, but it also gives your company the ability to analyze in-depth details about the visitors on your website.

In addition to Google Analytics, HubSpot is another extremely useful analytics tool that manages tracking codes to collect important website user data. By bringing all your Google Analytics and HubSpot data together, you can analyze and report across the entire customer journey, ultimately allowing you to devise a successful strategy for your business.

Know the goal for your website

As mentioned in the video, the goal for your company website is to direct traffic towards your call-to-action, whether that be filling out a contact form, buying a product, or clicking a phone number. Once you have a clear call-to-action for your website, your company can then move towards maximizing conversions.

After you have identified your call-to-action for your website, you must then discern how much that conversion is worth to your company. Known as a conversion value, assigning a numerical value to specific conversions is crucial for determining their impact on your business. This gives you the clarity to optimize and make decisions based on real ROI data.

Understand your website traffic

Monitoring the traffic to and on your website helps your business better understand your online visitors, potential customers, and interactions with your site. Google Analytics is a great platform for tracking this important data, giving your business the ability to pinpoint exactly how your website is performing, and in what areas it can be improved.

In order to make your website more successful, you must first analyze how traffic navigates on your website. Tracking data from product purchases, abandoned shopping carts, bounce rates, page clicks, and session duration gives your company a clear picture of where the drop off is on your site, what content your potential customers are looking for, and where you want to spend your ad budget to drive more traffic.

Collect data from mobile, tablet and desktop

With content consumption drastically increasing on mobile phones, it’s more important than ever to ensure that your website is optimized on all devices. In fact, we are now seeing up to a 60% conversion rate take place on mobile phones. Comparing conversion data from mobile, tablet, and desktop versions is extremely important for reviewing inbound traffic and identifying the success or failure of how your website is performing across all devices.

Manage advertising spend to identify what converts best

Now that you have been collecting and analyzing data, it’s time to start advertising to drive more traffic to your website. Return on ad spend (ROAS) is one of the most important metrics for digital advertising. Essentially, ROAS answers the fundamental marketing question, “If I put X amount of money in a marketing channel, what will I get back in return?” Using the website analytics collected from your digital ads helps you to know if your ad budget is actually providing a return on investment.

If you’d like to learn more about how to make your website perform the best it can and really prove a return on investment, give us shout! We’d love to talk with you.

Categories
Business eCommerce

What E-commerce Platform is Best for Your Business? (Video)

In this new digital age, many companies are shifting their focus towards selling products online. In order to maximize your online success, choosing the right e-commerce platform for your business is one of the most important decisions you will make.

Watch in the video below as Sam Silvey, founder and CEO of Spectruss, discusses the best solutions for building your e-commerce business.

As Sam described, there are many ways to move your business online. With so many e-commerce platforms available in today’s market, choosing the right one for your business can be challenging.

Our Experts at Spectruss Recommend:

As mentioned in the video, WooCommerce uniquely offers the capability to build on top of WordPress – which accounts for 60% of all content management systems. WooCommerce offers complete website control, source code ownership, and customization options that other platforms simply do not have. With over 3.8 million companies using the WooCommerce platform, it’s clear that this is the preferred choice.

For companies looking for a more affordable option with less barrier to entry, Shopify is the recommended platform. Shopify boasts over 500,000 active online stores, accounting for over 20% of all e-commerce websites. In addition, our experts at Spectruss can launch new websites using this platform in as little as 72 hrs (with rush delivery request). However, businesses using Shopify are limited to the platform’s themes, plugins, credit card processing system, and hosting fees. Despite the limitations, this platform remains a good option for budget-friendly businesses looking to launch a store quickly.

Platforms such as SquareSpace and Wix are advertised as cheaper options, but these platforms are limited in their functionality. For example, Wix promotes itself as a free, self-build website platform – but we advise caution. The fees to unlock “premium features” that come standard on professional platforms can be significant. In addition, lower visibility and website traffic due to subpar design may cost thousands in lost revenue. According to our CEO and founder of Spectruss, “I would personally not invest in Wix or SquareSpace”.

While some may choose to cut corners with self-build websites, smaller platforms, and less secure software, this approach can create problems in the long run. Building an online presence that maximizes your ability to reach customers, grow your business, and offer a seamless user experience is critical for a return on investment and long-term success .

In short, if you are looking to start a new e-commerce site, or looking to update an existing site, Spectruss suggests building with WooCommerce or Shopify. If you need help designing and developing your e-commerce site, our experts at Spectruss are ready to help. Give us a shout at 423-800-8633 or send us an email at info@spectruss.com to schedule a free consultation.

Categories
Design eCommerce Marketing

Spectruss Builds Custom Platform for New Medical Spa, Refine Aesthetic Studio

The Client

Refine Aesthetic Studio, an affiliate of Plastic Surgery Group, is a new premier medical spa located in downtown Chattanooga, TN. Our team at Spectruss used creative design and e-commerce web development to build a custom website for Refine Aesthetic Studio.

We also manage their digital marketing, advertising and social media platforms to help build brand awareness and increase online visibility. Other creative work includes event planning, PR, promotion and creative packaging.

Check out our work in the video below!

Web Design

Our creative team was eager to design a beautiful platform for Refine Aesthetic Studio that would readily attract clients. We thoughtfully chose color schemes, images, and layouts that would provide a visually appealing online experience and successfully portray the company’s overall brand image.

Ecommerce

We built a custom website with ecommerce capability to offer online ordering for Refine Aesthetic Studio’s skincare lines. Our goal was to create a convenient online shopping experience for clients to easily purchase their favorite skincare products. Designed to be responsive on all platforms, customers can use any device to shop on Refine Aesthetic Studio’s site.

Social Media

Social media is an effective platform for your business to gain exposure and build customer relationships. Our team managed Facebook and Instagram platforms for Refine Aesthetic Studio to build brand awareness through engaging content that showcased their services, products, and upcoming events. In just one month, Refine Aesthetic Studio saw significant social media growth.

Print

Using print materials is a great way to present potential customers with valuable information about your business in a small, portable form. Our creative team designed visually engaging literature to help build a recognizable brand and promote the offered services for Refine Aesthetic studio.

Photo + Video

From headshots to Instagram stories, we captured quality content to utilize on Refine Aesthetic Studio’s website and social media accounts. Our team will come to your business to create engaging videos and take beautiful pictures that will showcase your company brand.

Paid Advertising

Paid advertising is an excellent way to increase business growth by driving traffic towards multiple online platforms. Our team created and implemented advertising strategies to reach a specific target market and grow brand awareness for Refine Aesthetic Studio.

Event Planning

Our creative team organized events for Refine Aesthetic Studio from start to finish. We designed promotional materials, creative packaging and sent out a press release to local news outlets to help drive foot traffic to the new medical spa.

Interested to see what Spectruss can do for your business? We’d love to chat! Give us a call at 423.800.8633 or email us at info@spectruss.com.