Don’t Hold Back Your E-Commerce
April 11, 2018
Take a risk. Increase your e-commerce business to new levels.
If you follow these steps, the payoff will be well worth the hard work:
Research the Current Competitors in Your Marketplace
Knowing where your business stands among competitors is the most important step to take. Why? Because there are numerous choices online for consumers to choose from. In order to ensure your business is attracting the most attention, it is imperative to see what your competitors are doing well and capitalize on what they are not.
Use Google Adwords
With Google Adwords, there are two networks to use in hopes of achieving the highest position possible on SEO:
When you advertise on the Search Network, your ad can show next to search results, on other Google sites like Maps and Shopping.
Acquiring the perfect list of keywords is vital to the success of all search campaigns. Fortunately, there is a tool called Keyword Planner that sorts through all past searches for specific words and gives ideas for other words that might work best within the campaign.
Advertising on the Display Network allows you to capture potential consumers on their favorite websites, YouTube, Gmail accounts, mobile devices and apps, through different types of ads.
Four different types of ads on the Display Network:
Uploaded Image Ads
The Display Network gives the opportunity to grab the customers’ attention earlier in the buying cycle. Everyone knows that ads can be very boring and repetitive but by creating ads that are appealing to the eye, consumers’ attention can be caught quickly and efficiently.
REMARKETING IS ESSENTIAL
Remarketing ads on both the search and display networks helps potential customers remember your business.
Tip: Tag your site for remarketing – Add the remarketing global site tag and event snippets to your website to show ads to people who have visited your desktop, mobile website, or app.
Create Ads to Run on Social Media Platforms
Running ads on social media platforms helps:
Raise brand awareness
Gain bigger followings on social media channels
Rigorously Post on All Social Media Platforms
Ideas for potential posts:
Introduce new products
Discuss current social topics
Send Email Campaigns
Promote new things happening within the company
Give information about upcoming promotions
Applying these steps to your e-commerce business model could help your business reach new heights you never thought possible.