Fully Responsive E-commerce Site to Capitalize on Direct to Consumer Sales and Streamline Digital Wholesale Orders.
October 16, 2018
A Spectruss Case Study
Royal Highnies is a growing retailer showcasing luxury loungewear online. They have spent years moving into the spotlight as a maker of premium undergarments and loungewear, specializing in what is widely known as “the perfect boxer short.” From Royal Highnies boxer shorts to tee shirts to lounge pants and more, Royal Highnies delivers the ultimate comfort and quality for men, women, and children.
The Challenge: Maintaining Various Sales Channels
The shopping behavior of modern consumers has evolved, and expectations have risen. Consumers want their shopping experience to be easy and convenient, no matter where they are. Like most retail companies Royal Highnies faced challenges to differentiate, adapt, and meet these ever-changing buying behaviors of digitally empowered customers across various sales channels. The company wanted to present their wholesale customers with a seamless experience alongside their normal retail store, while also capitalizing on direct to consumer sales. Fortunately, with the right strategy in place, it is possible to successfully reach and manage both channels on a fully responsive, seamless platform.
Solution: Identifying Channel Opportunities
At Spectruss, our customized, scalable omnichannel strategy allows us to understand the entire retail landscape to help retailers like Royal Highnies manage the challenges of selling across all retail platforms. Our approach delivers a seamless and consistent experience across channels while factoring in the different devices that consumers are using to interact with Royalhighnies.com. The purpose is to create personalized real-time customer experiences on the channels where they are shopping and buying, whether it’s in a physical store, online store, or social media, to nurture more sales and engagements. It inter-relates every channel to engage with customers as a holistic-whole, to ensure they are having a wonderful experience with the brand throughout each and every channel.
Fully Responsive Site
After building a beautifully designed website, we set up a mobile and tablet-specific personalized strategy that uses geography to enhance the experience for on-the-go shoppers. This integration and seamless experience across all consumer touchpoints allow multi-channel selling to be as natural as possible for double the conversions rates.
Made Every Touchpoint Shoppable
Instagram’s Newest Shopping Features:
In order to fully capitalize on direct to consumer, we incorporated Instagram’s newest shopping features to close the loop between the product discovery stage and conversion stage. This helped Royal Highnies provide a more seamless experience for customers who see their products on social media, eliminating the need for them to search for their website for the desired product and make a purchase.
Search Engine Optimization
Optimized all devices for search engines to increase organic and paid search results.
To balance wholesale with growing D2C sales, our developers integrated a wholesale plugin specifically for WooCommerce that provides wholesale customers an amazing experience alongside Royalhighnies.com normal retail store.
Automatically adjusts pricing based on email
Product visibility control
Streamlines order form
We installed QuickBooks and ShipStation extensions so Royal Highnies can keep their shipping and accounting information in sync by allowing ShipStation to automatically send sales receipts directly to their QuickBooks platform.
Online Shipping and Order Fulfillment:
Without proper automation and infrastructure, delays and mis-ships can occur, especially when selling on multiple channels. To prevent this, we integrated ShipStation so Royal Highnies can easily customize a streamlines order fulfillment process, handling everything from order import and batch label creation to customer communication.
We integrated QuickBooks to help Royal Highnies effectively manage their money, track expenses, create customer reports, and generate receipts and invoices, anytime and anywhere.
Royal Highnies has already seen a 48% increase in sales since launch from mobile and tablet devices. These were devices that were previously returning little to no sales since the site was not optimized for mobile and tablet sales.