Blog

definition:

A blog can mean a few things depending on your needs and intentions. But the easiest way to understand it is - it's just a method to use to put out news, thoughts, articles or information you want people to know.

example:

The last drop of coffee has been taken at the lunch room in your work break room. You have two options, pound back a shot of “Sweet N Low” or head back to your desk and check out the most recent update from your favorite coffee shop. You choose the latter, you open the blog and start reading all kinds of great information about the new coffee filtration method they are using. You go there that night - all because of the blog.

Blogs give you a voice as a leader in your field, and give interesting content for your customers.

CMS

CONTENT MANAGEMENT SYSTEM
definition:

A content management system makes life easier for you. Simply put - a CMS allows you to manage your own content. It is plugged into your website so that you can easily add images, text, video, whatever you need without having to know any code at all.

example:

Your Atlanta based architecture firm just completed a new project, you want to add images and information about it. So you just log into your CMS and in a few clicks, you have posted the images and text to your website. You did it yourself, without coding - because we added a CMS to it.

A CMS lets you update your website content quickly and easily without needing help saving you time and money.

Domain

definition:

This is the name by which your website can be reached. It is what will be in your URL for people to be able to find you online.

example:

You own a business in Atlanta called “Atlanta Marketing Solutions” and you have a website domain you purchased by the same name. Your domain might be: AtlantaMarketingSolutions.com

The domain is just the name you purchased to be what your website is called online. It can be .com , .net, .org, etc.

E-Commerce

definition:

E-Commerce is very simple. It is just when your website allows you to sell goods or services online through the website itself.

example:

So you are on the web at like...4:30AM in your Atlanta skyrise loft - causing trouble. You decide you want to buy a keg of the best beer you have ever had, so you go to amazon or something and purchase it. That is E-Commerce in action.

E-Commerce is just buying/selling online.

Responsive Design

definition:

Responsive Website design just means that based on whether your website visitor is on a phone, tablet or desktop - it will always be a usable and good experience. This is important for SEO actually. Plus - it is kind of cool.

example:

You are on an ecommerce website at your home, life is good and you are getting what you need to get handled, then the unthinkable happens - your internet connection literally explodes. Not to worry though, you use your phone to go to the website, it works perfectly and is easy to continue what you were doing.

Responsive Design means it doesn't matter what device you are on, chances are it will look great and work perfect.

SEO

SEARCH ENGINE OPTIMIZATION
definition:

Search Engine Optimization is about where you appear in online rankings with an internet search engine such as Google, Yahoo, Bing and so on. Are you on the first page? The second page? Do you appear? SEO is all about that.

example:

You own “Pizza City” in Atlanta, people can order your pizza from your recent ecommerce addition. If someone searches “Pizza City Atlanta” you may come up for them. But what happens if they search “Pizza in Atlanta” or “Best Atlanta Pizza”? This is what SEO is all about.

Good SEO puts you above the competition and in front of your potential customers faster.

Social Media

definition:

Social Media is your business on Facebook, Twitter, Instagram, Tumblr, Houzz, and so on. There are a lot of social media sites. The key is each one has a specific way it is used, and that will be important to know if it is relevant to your business or not. At its core though, social media is meant to put you closer to your customers and help push your ecommerce store (if you have one).

example:

You are in your contemporary open space house in the heart of downtown Atlanta, you recently opened your new fashion boutique and ecommerce webstore then you went online and started a facebook page for it. All of a sudden you start getting questions through facebook! Immediately you respond, delivering them excellent customer service through the comfort of your own home. This is one example of Social Media in action.

Social Media allows you interaction with your customer base in more ways than just in person - for free - which is priceless.

URL

UNIFORM RESOURCE LOCATOR
definition:

The URL is the path to your website inside of a web browsers address bar. Not to be confused with domain. Your domain might be website.com but your URL would be http://www.website.com (it is the full address)

example:

You are sitting on your couch browsing the things you feel like browsing. Your best friend calls you and says: “hey, can you send me the URL to the contact page of that bowling ally?” You say “Of course” and then you email him the URL http://www.bowling.com/contact

The URL can be to any part of a website, it is just the full path to it. http://www.website.com/contact