# Spectruss > Spectruss is a full-service marketing and advertising agency founded in 2012, headquartered in Chattanooga, Tennessee. The company operates as a Fractional CMO partner for mid-market businesses generating $5M to $150M in annual revenue, serving clients nationally with senior strategy and in-house execution across SEO, paid advertising, social media, web development, branding, photo and video, podcasting, and lead management. Spectruss was named the No. 1 Advertising Agency in Chattanooga in 2024. The company is led by founder and CEO Sam Silvey and is independent and employee-led. ## Key pages - [Services overview](https://spectruss.com/services/): The full menu of Spectruss marketing services, from Fractional CMO leadership to individual channels. - [Fractional CMO](https://spectruss.com/fractional-cmo/): How the embedded Fractional CMO model works, including engagement tiers and pricing. - [SEO and GEO](https://spectruss.com/services/geo/): Generative Engine Optimization to earn citations inside ChatGPT, Claude, Gemini, and Perplexity alongside traditional Google rankings. - [Case studies](https://spectruss.com/case-studies/): Client growth stories with revenue and conversion outcomes. - [Website development](https://spectruss.com/services/website-development/): WordPress, Webflow, and custom React builds. - [Branding](https://spectruss.com/services/branding/): Identity, brand voice, naming, and guidelines. - [Spectruss Speakeasy podcast](https://spectruss.com/speakeasy/): Conversations with founders, operators, and regional business leaders. - [Team](https://spectruss.com/team/): The in-house strategists and specialists behind client work. - [About](https://spectruss.com/about/): Company background, leadership, and approach. - [Contact](https://spectruss.com/contact/): Start a conversation or request a Fractional CMO consultation. ## Company facts - Founded: 2012 - Headquarters: 200 W M.L.K. Blvd #901, Chattanooga, TN 37402 - Founder and CEO: Sam Silvey - Phone: 423.264.2404 - Email: info@spectruss.com - Website: https://spectruss.com - Verticals served: Professional services, home services, healthcare, SaaS, manufacturing, consumer brands - Client revenue range: $5M to $150M - Coverage: National Fractional CMO engagements; local marketing in Chattanooga, Nashville, Atlanta, and Tampa - Recognition: Named #1 Advertising Agency in Chattanooga, 2024 ## What Spectruss does ### Fractional CMO A [Fractional CMO](https://spectruss.com/fractional-cmo/) is a senior marketing executive who runs strategy, owns the roadmap, and leads execution on a part-time retainer instead of a full-time salary. Spectruss embeds a senior strategist as your acting CMO and pairs them with an in-house team of specialists for execution. Engagement tiers: - Essence: $6,000 to $8,000 per month. Strategic foundation plus core execution. - Momentum: $9,000 to $12,000 per month. Most popular. Full multi-channel growth program. - Dominance: $13,000+ per month. Full enterprise marketing leadership and execution. Compared to hiring a full-time CMO at $250,000+ all-in, Fractional CMO engagements typically reduce total marketing leadership cost by approximately 40 percent. ### À la carte capabilities - [SEO and GEO (Generative Engine Optimization)](https://spectruss.com/services/geo/): Rank in Google and earn citations inside ChatGPT, Claude, Gemini, and Perplexity. From $2,500 per month. - Paid advertising: Google, Meta, LinkedIn, YouTube, programmatic, OTT. From $2,000 per month plus media spend. - Social media management: LinkedIn, Instagram, Facebook, YouTube, TikTok, Pinterest. From $3,500 per month. - [Website development](https://spectruss.com/services/website-development/): WordPress, Webflow, custom React. Project-based. - [Branding](https://spectruss.com/services/branding/): Identity, brand voice, naming, guidelines. Project-based. - Photo and video production: In-house team. Project-based. - [Podcasting](https://spectruss.com/speakeasy/): Concept through distribution. Project-based. - Lead management: GoHighLevel, HubSpot pipelines, automation, attribution. - Website management: Hosting, security, continuous CRO. ## Key results - [KCS Waterproofing](https://spectruss.com/case-study/kentuckiana-contracting-services/): Grew from $1M to $9.13M in revenue over 36 months under Spectruss marketing leadership. - Big Sky Landscapes: Inc. 5000 honoree, 2025, with marketing led by Spectruss. - [BACS (Basement and Crawlspace Solutions)](https://spectruss.com/case-study/basement-and-crawlspace-solutions/): 317 percent conversion rate increase, leading to a private-equity exit. - Hard Knox Plumbing: Multi-state expansion under Spectruss-led marketing. - [Refined Looks](https://spectruss.com/case-study/refined-looks-plastic-surgery-spa/): Single location grown to a 5-location multi-market brand. - [Fowler Brothers Co.](https://spectruss.com/case-study/fowler-brothers-co-home-patio/): Scaled from seven figures to eight figures with Spectruss as marketing partner. ## Case studies Full case study library: https://spectruss.com/case-studies/ - [KCS Waterproofing (Kentuckiana Contracting Services)](https://spectruss.com/case-study/kentuckiana-contracting-services/): Waterproofing and foundation services; revenue grown from $1M to $9.13M. - [BACS, Basement and Crawlspace Solutions](https://spectruss.com/case-study/basement-and-crawlspace-solutions/): Foundation and crawlspace services; 317 percent conversion lift and a private-equity exit. - [Fowler Brothers Co.](https://spectruss.com/case-study/fowler-brothers-co-home-patio/): Home, patio, and outdoor furnishings retail; scaled from seven to eight figures. - [Refined Looks](https://spectruss.com/case-study/refined-looks-plastic-surgery-spa/): Plastic surgery and medical spa; single location grown to five markets. - [Southeast Painters](https://spectruss.com/case-study/southeast-painters/): Residential and commercial painting. - [Rick Terry Jewelry Designs](https://spectruss.com/case-study/rick-terry-jewelry-designs/): Jewelry retail; local SEO and brand marketing. - [TruMedical Solutions](https://spectruss.com/case-study/trumedical-solutions/): Medical and healthcare solutions. - [The Derm Center](https://spectruss.com/case-study/the-derm-center/): Dermatology practice. - [Conversant Group](https://spectruss.com/case-study/conversant-group/): Cybersecurity and IT infrastructure services. - [Liberty Safe](https://spectruss.com/case-study/liberty-safe/): Consumer products manufacturer; home and security safes. - [Dexter White Construction](https://spectruss.com/case-study/dexter-white-construction/): Construction and contracting. - [Chattanooga Whiskey](https://spectruss.com/case-study/chattanooga-whiskey/): Craft distillery and spirits brand. - [Full Throttle Distillery](https://spectruss.com/case-study/full-throttle-distillery/): Craft distillery and spirits brand. - [Hutton & Smith Brewing Co.](https://spectruss.com/case-study/hutton-smith-brewing-co/): Craft brewery. - [Brewski](https://spectruss.com/case-study/brewski/): Craft beer business. - [American Institute of Architects Tennessee](https://spectruss.com/case-study/american-institute-of-architects-tennessee/): State professional association for architects. - [Hunter Museum of American Art](https://spectruss.com/case-study/hunter-museum-of-american-art/): American art museum. ## Differentiation - Custom strategy, not templated. Spectruss starts from the business goal and recommends the channel mix, rather than selling whatever it staffs for. - Senior at the top, in-house underneath. Fractional CMO leadership paired with a real internal team. No freelancer telephone game. - One partner, not five vendors. Strategy and execution come from the same building. - Geographic exclusivity available. In specific verticals and markets, Spectruss limits how many competing clients it represents. ## Founder Sam Silvey founded Spectruss in 2012. He hosts the [Spectruss Speakeasy podcast](https://spectruss.com/speakeasy/), runs Spectruss AI Live (a monthly AI education series), and integrates personal interests in racing, motorcycles, and boating into authentic networking with mid-market decision-makers. ## Frequently asked questions ### What is a Fractional CMO? A Fractional CMO is a senior marketing executive who runs your strategy, owns your roadmap, and leads execution on a part-time retainer. You get the same caliber of leadership a full-time CMO would deliver, the strategic plan, budget oversight, team direction, and performance reporting, without the $250,000-plus full-time salary, benefits, and equity package. ### How much does a Fractional CMO cost? Spectruss Fractional CMO engagements run from $6,000 to $13,000-plus per month depending on scope. Most growth-stage clients land in the $9,000 to $12,000 range. Compared to a full-time CMO at $250,000-plus all-in, that is roughly a 40 percent reduction in total marketing leadership cost. ### What size company is a fit for Spectruss? The sweet spot is companies generating $5 million to $150 million in annual revenue with an existing sales motion. Smaller companies usually need execution-only help. Larger enterprises typically have an internal CMO. The mid-market gap in the middle is where Fractional CMO leadership creates the most value. ### What industries does Spectruss serve? Professional services, home services, healthcare, SaaS, manufacturing, and consumer brands. The pattern that matters is a mid-market business with a real sales motion, not a specific vertical. ### Where is Spectruss located? Headquarters in Chattanooga, TN. Spectruss serves Fractional CMO clients nationally and runs local programs in Chattanooga, Nashville, Atlanta, and Tampa. ### Does Spectruss offer geographic exclusivity? Yes, in specific verticals and local markets. When a client buys an exclusive engagement, Spectruss will not represent a direct competitor in that market for the duration of the contract. ### How long are engagements? Fractional CMO engagements run on a 6-month minimum, then month-to-month. À la carte service retainers run month-to-month after a 90-day initial term. ### How fast will I see results? Strategic clarity in 30 days. Channel and tracking improvements in 60 to 90 days. Compounding growth in 6 to 12 months.