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Voice Search is the New Organic Search

Erin Taylor

Erin Taylor

July 24, 2018

How to optimize voice search SEO

 

In the fast-changing world of search marketing, technology search engines have drastically improved its interpretation and serve results activated via voice and it’s becoming an important piece of a search marketing strategy. According to SEO Tribunal, it’s predicted by 2020 50% of all searched will be voice searches. So as it continues to grow, brands need to know how to implement a strategy that focuses on optimizing voice search.

 

What is voice search?

Voice search uses speech recognition technology to enable human speech into text. It analyzes the text to detect questions comments while connecting to external data sources such as search engines to find the relevant information. As a result, it translates that information into a list of results and fulfills the user’s intent.

 

Top Brands Offering Voice Search Assistants

 

 

Primary Reasons Users Use Voice-Enabled Technology

 

What does this mean for marketers?

 

Use natural language.

When determining target keywords and content, keep in mind the conversational nature of voice searches. Voice-activated searches can be longer than 10 words so it matches with consumer searches more, and increases your rank. You need to be aware of how your audience speaks about your business, products, and services.

Incorporate Q&A.

Voice searches are more often in the form of a question, so it’s important to look at keywords in questions form as a part of your content strategy. Develop questions that searches may ask and make sure you have content that answers those questions.

Consider local.

Twenty-two percent of voice queries are for local content. Since users have local intent when searching on their mobile phones, you need to incorporate effective keywords. Research the phrases people use to describe the community around your location, landmarks around your business location, and titles of local institutions that are relevant to your business.

Use “near me” queries.

Eighty-eight percent of all “near me” searches are done on mobile. Incorporate “near me” in your title tags, meta descriptions, internal links, and anchor text to optimize local sources as mobile voice searches.