Video accounts for a third of all online activity. Let that sink in. 33% of everything on the internet is video. Moreover, YouTube, the worlds largest video hosting website and the second largest search engine in the world, has more than three days are uploaded every second. Video in a marketing strategy is no longer an option; it’s a necessity.
Liberty Safe worked with us to create a viral video campaign to jumpstart online visibility. Taking a very deliberate approach, we created a provocative, but not polarizing, online video campaign called Or Other Stuff that perpetuated nearly 3 million shares, giving Liberty Safe massive online visibility.
Capitalizing on the success of the Or Other Stuff campaign, we worked with Liberty once more to create similarly styled comedic online videos that highlight key features of the products sold by Liberty Safe. This helped a great deal in creating a cohesive video style that’s bespoke to their brand.
Building once more on the now-established Liberty Safe video style, we collaborate once again to create a full-size commercial production to be put at the helm of the creative campaign, called So Safe, It’s Exhausting. Working hand-in-hand with Liberty Safe, we created a Hollywood-quality online commercial with evergreen appeal and shareability, all in record time.
Liberty Safe is currently the number one home safe in the United States.