how we


Brand Identity

Our branding process starts and ends with you. We go beyond the traditional brand framework and conduct four stages of development to fully align your brand identity with your business’s goals. The first stage consists of one on one meetings with each client to articulate your business, industry, competitors, and target audience. Based on the findings, we begin the classic branding strategies such as consumer research, competitive analysis, and audience segmentation. This work is translated into your brand to create a memorable and distinct visual identity. Once your brand identity is presented by the Spectruss team, we proudly reveal it to the world.



First impressions are everything. Our logo design process begins with quality conversations with the client. We aim to obtain as much as possible about the company culture and values so our designers can inject that message into the design. After several distinct stages, we proudly present one unique, memorable logo that adds value to your company and distinguishes your brand from the competition.



Successful visual communication through design is vital for all of our projects. We have the absolute best designers to keep your brand cutting edge and consistent across all mediums. From classic to modern, graphic-heavy to a more minimalist approach, the Spectruss design team works in every style that is in brand with your company.



We take the time to establish a foundation that guides your brand messaging, to ensure it aligns with your business goals and the needs of your target personas. Our team of experts strategically compose your brand’s voice that strengthens your company’s values and ensure all messaging and brand assets used are on-point and consistent.



Having a memorable presentation affects perception and will keep customers returning again and again. We obsess over the details from colors to functionality to ensure your product is presented in a timeless way, resulting in the most profitable impact.



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