Spectruss
 02. 

Paid Media

Gain immediate visibility & results

With our advanced digital tools and a user-centric approach, we attract motivated, behavioral, and attitudinal decision-drivers. Our experts work hand in hand with our creative, content marketing, research, and analytics teams to ensure the campaigns we place are generating qualified opportunities for both the brand and consumer. The strategic allocated approach for each campaign includes search engine marketing, Google Adwords, paid social, and other digital marketing activities. All paid media management solutions are supported by data analytics and attribution modeling to create the best possible ROI experience for our clients.

02.1

Search Engine Marketing

Our search engine marketing encompasses a wide range of activities, ensuring high visibility of client digital properties. We work closely with each client to understand the unique challenges and objectives to set specific goals for campaigns and implement relevant keywords to reach consumers at the very moment they are searching for your products or services. We monitor each campaign throughout the month to ensure your ads are delivering throughout the day, budgets are not too high or low, and that your keyword strategy is generating the response based on your campaign goals.

• Paid Search + PPC
• Digital Display Banners
• Native Advertising
• Paid Media Analytics
• Keyword Discovery and Selection
• Ad Text Creations
• Retargeting Ads
• Optimizing Landing Pages
• PPC Monitoring
• Competitive Research

02.2

Print Campaigns

To complement your online advertising, we provide complete print advertising campaign services. Whether you choose to advertise on billboards or magazines, our graphic designers create printed advertising materials to generate leads, build visibility, and drive specific promotions for your brand.

02.3

Paid Social

Social media advertising targets a clearly defined audience on specific networks so they can see your brand in their feed. Our seven-step social media advertising strategy increases traffic, visibility, engagement, lead generation, and sales across multiple platforms like Facebook, Instagram, Twitter, and LinkedIn. We strategize which networks best align with your goals and objectives and work with backend analytics to optimize as needed for maximum effectiveness.

• 76 percent of U.S. consumers have purchased a product they’ve seen in a brand’s social media post.
• Social media advertising budgets are predicted to increase by 32 percent in 2018, and almost double by 2023.

Search Engine Marketing
Print Campaigns
Paid Social