Meet the

Spectruss Team

Sam Silvey - Spectruss President

Sam Silvey

President

Sam started out building websites and e-commerce systems in his home as a freelancer back in 2006. At one point or another, he has studied and worked in every aspect of marketing, including backend programming, UI/UX design, branding, photography, videography, SEO, managed digital advertising, and complete system integrations. Over the years, Sam has successfully grown Spectruss to become a full service marketing agency, with strong roots in technology, design and digital marketing.

Before finding his passion in marketing, Sam spent the early years of his life dedicated to his cycling ambition. Initially starting as a mountain bike racer at 12 years old, Sam raced everything from XC, to downhill, to 4X and road bikes. Along the way he claimed many titles, including National title in Downhill, TN State Pro Champion, SEC Div 1 Mtn Bike Champion, and 24 Hours of Adrenaline Champion, just to name a few. In the end, Sam decided there were was more to life than just being really, really, really, really fast on two wheels (said in Zoolander voice). He is thankful, however, of the great experiences, the many lessons learned and the great friends he made along the way.

Now days, when not at the office, you can expect to find Sam fly fishing in a remote river, mountain biking beautiful hidden trails, or heel toe downshifting a race car at break neck speeds.

Justin Aragon

Creative Director

Justin’s creative roots date back as a young visual artist growing up and gaining knowledge of art and design from three different continents. With a Bachelor of Architecture degree from the University of Tennessee, Justin brings complex ideation through a systematic creative process that is indicative of his architectural training. Serving as Spectruss’ creative director since it’s establishment, he’s been the brains behind numerous campaigns and has built notable brands from conception to reality, including Hutton & Smith Brewing Co., Southside Social, and Passageways, Activating the Urban Alley Through Architecture.

Outside the office, Justin is still designing, making art, and developing new concepts and ideas. He is obsessed with multiplying his horsetail grass and landscaping his garden on weekends. He frequents furniture showrooms and antique malls to study the craftsmanship of the classics. Justin has two Instagram accounts. He is inspired by the masters, fascinated by influencers, loves to party, still working on his summer body, always the most extra on Halloween, OCD about personal hygiene, shops at the same stores, most productive when listening to musical scores, thinks he can win Survivor, and still breaks it down on the dance floor!

Justin Aragon - Spectruss

Justin Aragon - Spectruss Marketing Agency

Justin Aragon

Creative Director

Justin’s creative roots date back as a young visual artist growing up and gaining knowledge of art and design from three different continents. With a Bachelor of Architecture degree from the University of Tennessee, Justin brings complex ideation through a systematic creative process that is indicative of his architectural training. Serving as Spectruss’ creative director since it’s establishment, he’s been the brains behind numerous campaigns and has built notable brands from conception to reality, including Hutton & Smith Brewing Co., Southside Social, and Passageways, Activating the Urban Alley Through Architecture.

Outside the office, Justin is still designing, making art, and developing new concepts and ideas. He is obsessed with multiplying his horsetail grass and landscaping his garden on weekends. He frequents furniture showrooms and antique malls to study the craftsmanship of the classics. Justin has two Instagram accounts. He is inspired by the masters, fascinated by influencers, loves to party, still working on his summer body, always the most extra on Halloween, OCD about personal hygiene, shops at the same stores, most productive when listening to musical scores, thinks he can win Survivor, and still breaks it down on the dance floor!

Annie Tarver - Spectruss

Annie Tarver

Marketing Specialist

Annie Tarver is a Marketing Specialist who researches data and trends within the marketplace to coordinate a precise marketing strategy for Spectruss clients, while specializing in Google Adwords and Analytics. Annie is an experienced social media coordinator with a demonstrated history of working in an agency atmosphere. She is skilled in Google Adwords, SEO, Online Advertising, Hubspot, and Social Media. Annie has a strong media and communications professional presence with a Bachelor’s degree focused in Business Marketing from The University of Tennessee at Chattanooga.

Outside of work, Annie enjoys trying all types of new things, ranging from food and wine to exhilarating, adventurous activities. Being a Chattanooga native, Annie spends much of her time with her family and friends. If not at work, you can find her either soaking up the sun with a cocktail in her hands or scouring down nuggets at Chick Fil A.

Annie is available for marketing and social media inquiries, as well as private consultations. You can reach her at [email protected]

Erin Taylor

Client Relations + Content Manager

Erin Taylor left her home state of South Carolina after graduating from college and has now made Chattanooga her new home. Prior to joining the Spectruss team, Erin held various marketing positions where she grew to love storytelling and relationship building. With experience at two other agencies, she brings a wide variety of communication skills to her role at Spectruss, where she supports a variety of projects. Erin earned a Bachelor of Arts degree in Public Relations from The University of South Carolina. During college, she gained knowledge in various aspects of the business through internships with BMW, the State Senate, and many nonprofit organizations across South Carolina. She also led a team who conducted an action-oriented campaign to get the student body more involved in a local shelter, which provides a safe and nurturing environment for abused and neglected children and unaccompanied teens.

When she’s not in the office, Erin loves outdoor adventures, eating at local restaurants, and supporting her Carolina Gamecocks. Her perfect day is inside the William-Brice Stadium, the home football stadium for the South Carolina Gamecocks, or skiing down a breathtaking slope outside the country with her father.

Erin Taylor - Spectruss

Erin Taylor

Client Relations + Content Manager

Erin Taylor left her home state of South Carolina after graduating from college and has now made Chattanooga her new home. Prior to joining the Spectruss team, Erin held various marketing positions where she grew to love storytelling and relationship building. With experience at two other agencies, she brings a wide variety of communication skills to her role at Spectruss, where she supports a variety of projects. Erin earned a Bachelor of Arts degree in Public Relations from The University of South Carolina. During college, she gained knowledge in various aspects of the business through internships with BMW, the State Senate, and many nonprofit organizations across South Carolina. She also led a team who conducted an action-oriented campaign to get the student body more involved in a local shelter, which provides a safe and nurturing environment for abused and neglected children and unaccompanied teens.

When she’s not in the office, Erin loves outdoor adventures, eating at local restaurants, and supporting her Carolina Gamecocks. Her perfect day is inside the William-Brice Stadium, the home football stadium for the South Carolina Gamecocks, or skiing down a breathtaking slope outside the country with her father.

Nick Friend - Spectruss

Nick Friend

Photo + Video Director

Nick is a filmmaker and photographer raised in the heart of New Orleans and specializes in original, thought-provoking films and photographs. He studied documentary film in college and came into his own on major film sets like Terminator: Genisys, Planet of the Apes, and Jack Reacher, as well as TV shows like True Detective, VICE, and Togetherness. He learned the filmmaking process inside and out on these big sets and now takes an organic, collaborative approach to content creation. Above all, Nick believes that story is king and that with good story comes great content.

Creating content is both a passion and trade for Nick and he spends his time outside of work continuing to shoot photos and videos for both himself and his friends. Embracing interesting people and places as the catalysts for creative expression, Nick collaborates with all other kinds of creatives to work on anything and everything from new photo techniques, music videos, short films, and even podcasts.

Jordan Layao

Business Development

Born and raised in Honolulu, Hawaii, Jordan Layao left the beach life to come explore the mountain life in Chattanooga, TN. His deep interest in leadership lead him to receive a Bachelor’s degree in Business Administration and Marketing, while also serving as Class President. Jordan had the privilege of working with several startups in the Chattanooga area, most notably Muse + Mettā, to help build their brand and oder of operations. He is driven off of his passion for designing processes, data driven psychology, and developing key partnerships. If you were to step into his workspace you would probably see a white board filled with mind maps, workflow designs, and a cup of coffee.

His personal hobbies outside of the office include traveling back home to surf, practicing kick flips on his skateboard, and designing his latest woodworking project. Jordan also loves the community development and being a part of local events downtown. One day he hopes to start a music festival to continue his passion for community growth.

Jordan Layao - Spectruss Marketing Agency

Jordan Layao - Spectruss

Jordan Layao

Business Development

Born and raised in Honolulu, Hawaii, Jordan Layao left the beach life to come explore the mountain life in Chattanooga, TN. His deep interest in leadership lead him to receive a Bachelor’s degree in Business Administration and Marketing, while also serving as Class President. Jordan had the privilege of working with several startups in the Chattanooga area, most notably Muse + Mettā, to help build their brand and oder of operations. He is driven off of his passion for designing processes, data driven psychology, and developing key partnerships. If you were to step into his workspace you would probably see a white board filled with mind maps, workflow designs, and a cup of coffee.

His personal hobbies outside of the office include traveling back home to surf, practicing kick flips on his skateboard, and designing his latest woodworking project. Jordan also loves the community development and being a part of local events downtown. One day he hopes to start a music festival to continue his passion for community growth.

Amanda Taylor - Spectruss

Amanda Tracy

Designer

Amanda is a Designer + Illustrator who hails from Philadelphia (Go Birds) and most currently resides in Chattanooga. She received a BFA in Graphic Design from Tyler School of Art at Temple University, and has over 7 years professional design experience, working in both small branding studios and large advertising agencies. Amanda found her passion for design/illustration at an early age, where she got in trouble for drawing characters/doodling in her notebook during class. Her work has been featured in Print Magazine, Awwwards, and Creative Quarterly.

Amanda loves live music, horror movies, cats, and trying new restaurants/cuisines. In her spare time, she can be found illustrating whatever pops into her head and trying to become more outdoorsy.

Evan Norton

Programmer

Evan first sparked a passion for software development in a high school Computer Science class. Knowing development was his passion, he attended Covalence, a coding bootcamp, straight out of high school, receiving a certification in full stack development. After a few months of building experience working on personal projects and freelance work, Evan accepted his first ever position in the tech field as a web developer at Spectruss.

Originally from Nashville, Evan moved to Chattanooga to find work in his field while his wife attends UTC. When he’s not hanging out around town with his wife, Evan can be found playing guitar, out seeing live music, or at home playing video games.

Evan Norton

Web Developer

Evan first sparked a passion for software development in a high school Computer Science class. Knowing development was his passion, he attended Covalence, a coding bootcamp, straight out of high school, receiving a certification in full stack development. After a few months of building experience working on personal projects and freelance work, Evan accepted his first ever position in the tech field as a web developer at Spectruss.

Originally from Nashville, Evan moved to Chattanooga to find work in his field while his wife attends UTC. When he’s not hanging out around town with his wife, Evan can be found playing guitar, out seeing live music, or at home playing video games.