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Business Digital Marketing Marketing

Why Spectruss is Chattanooga’s Choice Agency 

Why Spectruss is Chattanooga’s Choice Agency 

 

There are a few things that make Chattanooga the city that it is. Some say it’s the walkability, others say the booming restaurant and bar scene, and many say it’s the amazing natural scenery that’s in literally every direction you turn. 

 

You’ve got iconic brands like Chattanooga Whiskey, Hutton & Smith Brewing Co., and Lookout Wild Film Festival. Want to know what all of these brands have in common aside from being a local Chattanooga company? Each of these brands have used Spectruss for marketing or advertising needs to take their company to the next level. 

 

The thing that makes Chattanooga, Chattanooga is that everyone who enters leaves feeling like a local. They feel like they take a little piece of them when they leave. Chattanooga is a city that thrives on locality. From the restaurants, to the attractions, to the parks and the people – it’s home. 

 

Nobody understands that better than Spectruss. Spectruss has been Chattanooga’s Marketing and Advertising Agency for over 11 years. You might be wondering why knowing what it means to be a Chattanoogan is so important as a marketing and advertising agency and the answer is pretty simple…we understand who you are first. 

 

If we understand who you are as a company, creating a brand like Hutton & Smith Brewing Co., for example, becomes second nature to us. Working as geologists from Las Vegas, the owners moved to Chattanooga, TN, and fell in love with the city’s accessibility to rock climbing and various outdoor activities. They came to us at the beginning of the craft beer revolution with a new recipe and a dream to start a brewery. 

 

We were challenged with the concept of creating a brand that could be national, but would remain close to home for the owners. Hutton & Smith was named after the “Father of Modern Geology,” James Hutton and “Father of English Geology,” William Strata Smith. The brand started in Chattanooga with a connection to the rock climbing scene. It started with an understanding of exactly who Hutton & Smith Brewing Co. were and who they ultimately wanted to be. Both the brand and the beer were quickly embraced by Chattanooga’s rock-loving enthusiasts since it’s release in 2014 and you can now find the brand all over the US. 

 

The reality is, one of the things that draws people to our city is the connection to the outdoors. Whether that’s felt through beer, rock climbing, or even films – it’s there. 

 

Since its inception in 2012, Lookout Wild Film Festival has partnered with Spectruss to increase its brand awareness and audience attendance. Our digital marketing strategies and creative branding led to exponential growth for the Lookout Wild Film Festival. Year after year, we strategize on how to meet the high expectations of annual crowd goers. 

 

Each year, we gave the festival a fresh new look to set a new theme from previous years. In 2019, our team redesigned the entire identity of the Lookout Wild Film Festival, including a highly dynamic, attention-grabbing logo and a website redesign.

 

With increased brand recognition, Lookout Wild has attracted major film productions with big brand sponsors such as Redbull, Audi, North Face, and Patagonia. Even though the brand is rapidly growing, it started with Chattanooga. It started with having an understanding of the local audience and the local love for all things outdoors and through that mutual understanding, we took Lookout Wild to new heights. 

 

While knowing Chattanooga sets us apart as a Marketing and Advertising Agency, we’re also experts in the realm of ecommerce sites and website redesigns that are geared to touch other parts of the world. We want your business to grow and expand! 

 

Your website is a crucial part of your business and growth. Chattanooga Whiskey approached us in 2019 when their online presence was failing and in a digital world, you know that can’t be good. Our team worked in overdrive to create a new website for them that was user-friendly and fully responsive. We created their new website with the goal of seamless navigation at the front of our minds. Their online presence has done nothing but soar the last few years. 

 

After building a new ecommerce site for Royal Highnies, their online sales grew 25% and 10% for wholesale orders. While developing the brand new e-commerce site, our team simultaneously built monthly campaigns powered by multiple digital marketing strategies that all funneled to an online pop-up store for consumers to shop. 

 

At Spectruss we aren’t just local experts, we’re industry experts. To check out all the services we offer, visit our website. You can also read more case studies on local brands that we’ve partnered with.

 

Categories
Business Marketing

Building a Strong Cohesive Brand

Every business has its own unique mission, brand voice, and goals. Knowing how your business differentiates from competitors is an important step, but knowing how to clearly communicate that to your consumers is what really sets your business apart. Successful businesses must not only build a strong brand, but they must also take a cohesive approach to their branding. 

What is cohesive branding?

Cohesive branding is showing consistency in your brand across all platforms to ensure that your business is immediately recognizable to consumers. Your audience may encounter your brand in various places such as your website, social media channels, landing page, digital ads, commercials, brochures, etc. To resonate with consumers, a strong brand must keep the same tone of voice, colors, graphics, and fonts consistent across all marketing platforms and materials.

Why a cohesive brand strategy matters

  1. Makes a positive first impression
  1. Creates a memorable brand
  1. Increases trust in your brand
  1. Builds brand recognition
  1. Increases conversions and sales

 

Building a cohesive brand marketing strategy is crucial in a competitive marketplace. If a business fails to communicate consistent branding to its audience, you could leave prospects feeling confused with who you are and what you do. Strong, consistent branding builds recognition, trust, and credibility for your business.

Everything you need under one roof

 

If you are looking to build and strengthen your brand the right way, partnering with Spectruss could be exactly what your business needs!

Spectruss is a full-service, all in-house marketing agency with over 10 years of experience working with numerous brands and businesses in various industries. We are a team of specialized individuals whose mission is to create stronger, more cohesive brands for businesses.

As a full-service, all in-house agency, we offer everything your business needs for branding, marketing, promotions, and advertising under one umbrella. This not only keeps your brand consistent, but it also saves your business both time and money.

Capabilities:

We tailor our services and packages specifically for each business based on their unique needs and goals!

 

Strengthening your brand during COVID-19

 

Creating a cohesive brand that consumers trust is crucial to the success of a business, especially during uncertain times. Through strategic brand marketing strategies, we helped our client, RefinedLooks, continue to grow during the global pandemic. In four months during COVID-19, we increased the number of consultations and booked appointments by 90.2%!

 

 

If you’d like to learn more about how Spectruss can help strengthen your brand, give us shout! We’d love to talk with you.

Categories
Business Digital Marketing

How To Spend on Advertising?

Great advertising and marketing are crucial to the success of a business. In recent years, digital advertising has seen significant growth, making it more important than ever for companies to have a strong online strategy in place. So how much should your company spend on advertising and where should that money be invested?

What should be your budget?

The average marketing and advertising budget for a business is 10% of its gross revenue. However, advertising spend isn’t a one-size-fits-all equation. Determining the best advertising budget for your business depends on your industry, company size, company history, existing digital presence, and goals.

1. New Businesses

For first-year businesses, it takes more marketing capital to get off the ground. New businesses need to invest heavily in brand awareness to gain customer trust and a market voice. 

Percentage: 12-20%

Variables: Some industries are more competitive than others. It is crucial to conduct in-depth market research to understand your audience and competition. The level of competition will help you determine how much to spend in ad dollars.

2. Established Businesses

Percentage: 6-12%

Variables: Competition and profit margin are two important factors for determining your advertising budget. The higher your profit margin, the more you can afford to spend on marketing and advertising. 

If you are a smaller company doing less than $5 million in sales, the U.S. Small Business Administration recommends spending around 7-8% of your gross revenue on marketing. 

 

Where should you invest your ad dollars?

To properly allocate your ad dollars and maximize your ROI, businesses must pay close attention to industry trends, competitors, and consumer behavior.

In 2019, over $100 billion was spent on search marketing, display advertising, social media, and email marketing. For the first time ever, digital marketing spend surpassed traditional advertising spend (TV, print, radio, etc.). While traditional advertising is still a relevant means of marketing, digital advertising is projected to continue to dominate in the coming years.

How should you spend in a recession?

As the COVID-19 pandemic continues to cause economic uncertainty in the United States, businesses need to remain calm and reframe from slashing their advertising budget.

During a recession, there is less competition and noise. While other businesses are quiet, your customers are more likely to hear your brand voice above the rest. In addition to this, less competition means cheaper ad costs. When the economy improves, your business can emerge as a market leader having acquired a substantial customer base at a lower cost.

“A man who stops advertising to save money is like a man who stops a clock to save time” -Henry Ford

Reach out to us today!

Categories
Business Digital Marketing

Showcase Your Business Online

Yes, we are open and we are here for your business during this difficult and uncertain time. Our heart goes out to all of the doctors and nurses working tirelessly to fight this virus, the grocery store clerks and truck drivers working overtime to keep our shelves stocked, and the many businesses who have closed their doors in an effort to stop the spread of COVID-19.

We believe your company can continue to prosper and your mission advance amidst this virus pandemic. During this time of social distancing, it is imperative that businesses adapt to serving their valued customers with digital options.

Now is the time to showcase your business online.

And we are here to help you do it.

If you don’t currently sell online, it’s time to start now. We can promote your products online with our flexible e-commerce platforms, giving you the ability to sell 24/7. Whether your business would benefit from platforms such as Shopify, WooCommerce, or Facebook Marketplace, our experienced team can provide you with online selling options that will continue sales and serve your valued customers from the comfort of their home.

During this current situation, we have seen a significant rise in digital advertising to drive sales online. If your business already sells online, it is more important than ever to implement advertising strategies that will increase your online visibility and drive traffic to your e-commerce website.

Whether your business needs an e-commerce website, digital advertising management, or council on next steps to take, our dedicated team of experts is here for you. Schedule a free consultation with us today!

Click HERE to get started!

Categories
Business Digital Marketing

Boost Your Sales During the Holiday Season

The holiday season from November to the end of December is the most lucrative time of year for retailers. Is your business ready for the shopping frenzy? With the holidays quickly approaching, now is the time to formulate your marketing strategies to attract customers and generate those sales! Check out these marketing tips below to see how your business can maximize its sales during the holiday season.

Make Your Cyber 5 Strategy Part of a Bigger Game Plan

Those extremely important shopping days from Thanksgiving to Cyber Monday are referred to as the “Cyber 5”. A common misconception is to get your ad campaigns up and running just in time for Black Friday. While it is crucial to recognize the Cyber 5 as huge shopping days, implementing a more comprehensive advertising approach will result in a more consistent and effective campaign. In 2018, marketers devoted 19% of their search budgets to Cyber 5 spending, but those days make up for just 9% of holiday shopping. This year, more businesses are looking to adopt a strategy that encompasses the Cyber 5 as well as the whole extended holiday season. This results in catching the attention of both the October early-bird shoppers and the last minute shoppers.

Optimize for Mobile Use

A growing number of consumers are visiting websites from mobile devices.
Your business must be optimized for mobile use if you want customers to find your store and stay to shop. A responsive web design is crucial for grabbing the attention of consumers and will result in greater engagement and higher sales numbers. The National Retail Federation projects 105 billion in online sales this holiday season with an estimated 127 million shoppers predicted to shop on Cyber Monday. Of these Cyber Monday shoppers, 25 million said they would specifically use their mobile devices for purchases.

Take Advantage of In-Channel Buying

Consumers are more connected than ever before. A recent study found that 64% of customers are using multiple channels to complete a single transaction. This translates to many touchpoint across numerous different platforms. In 2018, holiday traffic to digital sites from social media channels grew by 22% year over year. This year, even more shoppers are expected to be buying in-channel. This means that retailers should be ready to push their brand where the consumers already are, such as social media platforms.

Royal Highnies’ Holiday Success

Royal Highnies is a growing luxury loungewear and undergarment retailer. From boxer shorts to lounge pants, to tee shirts and more, Royal Highnies provides ultimate comfort for the whole family.

During the 2017 holiday season, Royal Highnies wanted to boost its online advertising in order to attract more consumers to the brand. This is where Spectruss came in. Our team worked with Royal Highnies to implement digital marketing strategies that would result in a huge ROI.

First, we conducted detailed market research to identify a specific target market for Royal Hignies. Based off this audience, we did rigorous keyword research to ensure their brand would be seen by the right consumers.

Once we defined a specific customer base, we developed a digital marketing plan that included creative email campaigns, shopping ad campaigns, display ads, social media ad campaigns and fresh graphics.

This campaign utilized new approaches and creative materials designed specifically to reach Royal Highnies’ target market. The end result? Royal Highnies saw a 25% increase in online sales and a 10% increase in wholesale sales.