If you’re looking to try and boost your social media platforms and gain more attention, consider these 5 tips.
1. Create a voice for the company
Social media is similar to an employee, their role being the brand ambassador for your business via the web. With that in mind, they should have a consistent speech pattern for all post, responding to comments, answering messages, and visual presence. This brings consistency on your social media pages and also makes it feel more personable for customers. All around less like they are talking to an automation.
2. Post regularly
Stay up to date with all the latest happenings within your business on social media so people can learn about what you do. This is another way of letting people know that there is a group of hard working individuals behind your business. Regular content also helps by giving you frequent chances to appear in customers news feed. Don’t be afraid to talk about things your community is interested in that are not specifically about your business. While you should post about yourself, you also need to engage in the scenes that your customers are there gain respect in the community.
3. Find times of day that promise most engagement for posts
Check your social media analytics page/records to see what time of day people most often engage with your social media pages. Use this data to start posting at high traffic times to get more results. You can also look into what types of post do best over others and consider regularly posting more like-minded statuses to the ones that do well.
4. Talk to your customers
When people comment, comment back. Engage with customers and let them know that they are heard. Even on the little things. If someone leaves a bad review or comment, take a moment and evaluate how best to handle the situation without escalating the problem or speaking as the company in a manner you could later regret. Rember that there are people on the internet who cannot be pleased and you may run into them. Evaluate the situation and execute with the utmost care.
5. Use graphics designed specifically for each platform
Don’t post the same images and words to every social media platform. There are ways to make content more appealing specifically to each platform. For example, a generic candy ad will not do well on Instagram, people will scroll right past it. But a picture of a hand with bright colored candies taken by a camera phone will look more spontaneous and do well on Instagram. If you don’t know if your image is good for a platform, check out your competitors and see what they do with like-minded content.