Business Digital Marketing

Boost Your Sales During the Holiday Season

The holiday season from November to the end of December is the most lucrative time of year for retailers. Is your business ready for the shopping frenzy? With the holidays quickly approaching, now is the time to formulate your marketing strategies to attract customers and generate those sales! Check out these marketing tips below to see how your business can maximize its sales during the holiday season.

Make Your Cyber 5 Strategy Part of a Bigger Game Plan

Those extremely important shopping days from Thanksgiving to Cyber Monday are referred to as the “Cyber 5”. A common misconception is to get your ad campaigns up and running just in time for Black Friday. While it is crucial to recognize the Cyber 5 as huge shopping days, implementing a more comprehensive advertising approach will result in a more consistent and effective campaign. In 2018, marketers devoted 19% of their search budgets to Cyber 5 spending, but those days make up for just 9% of holiday shopping. This year, more businesses are looking to adopt a strategy that encompasses the Cyber 5 as well as the whole extended holiday season. This results in catching the attention of both the October early-bird shoppers and the last minute shoppers.

Optimize for Mobile Use

A growing number of consumers are visiting websites from mobile devices.
Your business must be optimized for mobile use if you want customers to find your store and stay to shop. A responsive web design is crucial for grabbing the attention of consumers and will result in greater engagement and higher sales numbers. The National Retail Federation projects 105 billion in online sales this holiday season with an estimated 127 million shoppers predicted to shop on Cyber Monday. Of these Cyber Monday shoppers, 25 million said they would specifically use their mobile devices for purchases.

Take Advantage of In-Channel Buying

Consumers are more connected than ever before. A recent study found that 64% of customers are using multiple channels to complete a single transaction. This translates to many touchpoint across numerous different platforms. In 2018, holiday traffic to digital sites from social media channels grew by 22% year over year. This year, even more shoppers are expected to be buying in-channel. This means that retailers should be ready to push their brand where the consumers already are, such as social media platforms.

Royal Highnies’ Holiday Success

Royal Highnies is a growing luxury loungewear and undergarment retailer. From boxer shorts to lounge pants, to tee shirts and more, Royal Highnies provides ultimate comfort for the whole family.

During the 2017 holiday season, Royal Highnies wanted to boost its online advertising in order to attract more consumers to the brand. This is where Spectruss came in. Our team worked with Royal Highnies to implement digital marketing strategies that would result in a huge ROI.

First, we conducted detailed market research to identify a specific target market for Royal Hignies. Based off this audience, we did rigorous keyword research to ensure their brand would be seen by the right consumers.

Once we defined a specific customer base, we developed a digital marketing plan that included creative email campaigns, shopping ad campaigns, display ads, social media ad campaigns and fresh graphics.

This campaign utilized new approaches and creative materials designed specifically to reach Royal Highnies’ target market. The end result? Royal Highnies saw a 25% increase in online sales and a 10% increase in wholesale sales.

Business Marketing

What is UGC and Why are Brands Using it?

In a fast paced, digitally-run world, it is becoming increasingly harder to grab the attention of consumers. If brands want to stand out in this highly competitive market, they must get creative with their messaging and their marketing strategies. Customers are looking for authenticity in a brand and one of the best ways to establish this is with user-generated content (UGC).

UGC is content related to a certain brand that is voluntarily produced by individuals with the potential to drive conversation and build engagement. If a customer has a great experience with your brand, they are inclined to share that experience with their peers. Word-of-mouth referrals are extremely profitable for businesses because it provides authentic information from previous customers, boosting brand credibility and recognition.

The power of user-generated content has proved to be so beneficial that brands are integrating this into their marketing campaigns.

Share a Coke With…

When Coca Cola launched its “Share a Coke” campaign, people went crazy over the personalized bottles. Coca Cola changed its traditional label to “Share a Coke with” followed by a name. This multi-national campaign, which used 250 of the country’s most popular names, aimed to have people find a coke bottle with their name on it and then share it with friends.

To keep the hype going, Coca Cola asked customers to share pictures of themselves enjoying a coke with their personalized bottles on social media. This lead to massive amounts of user generated content, raising awareness and increasing user engagement with the brand. This massively successful campaign resulted in Coca Cola’s customers stepping into the role of advertiser.

The Royal Wedding

We all remember the highly anticipated royal wedding of American TV star Meghan Markle and Prince Harry of England in 2018. The lavish royal weddings of the past have always been real affairs, but this time, things were a little different.

Along with sending traditional reporters, the BBC news channel also sent 50 people from the general public to watch the wedding and share their experiences on social media. This built a connection with the public by providing them with a way to view the wedding through the eyes of every day people.

The individual stories shared from these 50 viewers were a form of user-generated content. The BBC news used this strategy as a way to attract more viewers and engagement from the public.

People trust the opinions of peers which is why it is so important for brands to incorporate UGC. The more trust and transparency a brand can establish with its customers, the stronger the brand will become.

Business Digital Marketing

Spectruss Provides Exponential Growth for Cosmetic Surgeon

Chattanooga advertising agency uses strategic digital marketing to help Sturm Cosmetic Surgery experience growth by five times in a single month

Chattanooga, TN- August 9th, 2019- Spectruss, a full-service advertising agency based in the Chattanooga, TN area, initiated strategic planning and progressive advertising management to increase growth for Sturm Cosmetic Surgery by 380% from June to July. Incorporating research-based digital marketing strategies has been the foundation for building a strong and growing customer base for Sturm Cosmetic Surgery, located in Ames, Iowa.

“Reaching a specific target audience is a key component to Sturm Cosmetic Surgery’s incredible growth,” says Preslie Gifford, Advertising Manager at Spectruss. “In order to market to a focused demographic, it is essential to make sure display ads are seen by the right people. I focus on utilizing Google Ads due to the fact that research indicates potential cosmetic patients search ‘the best of the best’ near their location. This means people in the Ames, IA surrounding area who are searching anything related to cosmetic procedures will see Sturm Cosmetic Surgery at the top of the google search list. Social media advertising isn’t far behind in ranking. The key to social is combining fun, informative and promotional content.”

With consumer research, competitive analysis, and audience segmentation, Spectruss has built a strong brand identity for Sturm Cosmetic Surgery that has produced significant results. Spectruss used digital strategies to drive more traffic to Sturm’s website which in return, drove traffic to the office. Sturm Cosmetic Surgery experienced double the amount of website traffic in the month of July compared to the month of June.

Spectruss is a full-service advertising agency based out of Chattanooga, TN that specializes in marketing solutions utilizing custom website development, brand identity, videography and photography, digital marketing, e-commerce, paid media, public relations, review management, and data analysis. Their mission is to build long-lasting relations, living on the cutting edge of technology, advertising, and marketing to provide an unrivaled return on investment for clients.
For more information about Spectruss, its clients, and services, visit https://