Tag: instagram

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Business Digital Marketing

Where Your Video Content Belongs

Person Holding a Smartphone

There’s no denying that video content is more engaging today than ever before… and it’s here to stay! Are you struggling with how to get the most use out of your video content? In this article, we’ll share a few tips and tricks on how to effectively get multiple pieces of content from one video.

 

Full Length Videos:

A full length video can be a great educational piece to use for your brand. However, when it comes to Instagram and Facebook, shorter clips perform best. If you have a video over 15 minutes, put that on your Youtube channel. You can always share your Youtube video link on your social media page with the “swipe-up” feature. Youtube links are also great to insert into your scheduled email campaigns. Hype up your readers by telling them how awesome your new video is, insert a visual to entice them, then add your Youtube link. 

 

Do you have a video over 1 minute long? Upload that to your IGTV channel. According to Instagram, the maximum length your video can be is 15 minutes when uploading from a mobile device. 60 minutes when uploading from the web.

 

Make Edits to the Full Length Video:

Take up to 1 minute clips from longer videos and use them as Instagram Reels. Your engagement rate will be higher by doing this. Followers are more likely to watch shorter videos all the way through vs. a full length video.

 

Add a Viral Song or Soundbite:

The songs that are viral on TikTok are usually the same songs that are viral on Instagram Reels. You can use the same edit for both social media platforms. That’s called killing two birds with one stone! 

 

Bonus Tips:

• Don’t be afraid to cross-post the same content on all social media platforms – in fact, that’s what you need to do!

• Incorporate lifestyle content into your social media calendar. This helps you not come off as too “salesy”. 

• You don’t have to dance. When the TikTok craze first began, everyone was doing the same dances. If that’s your thing, go for it! But if not, that’s ok too. TikTok and Instagram Reels are not for dancers only. 

• Take 3-10 second video clips of everything. You can add multiple video clips to TikTok and add them together! This makes for great content. 

• Have fun – loosen up on camera! Show that you are relatable, someone who the viewer could be friends with in real life. Get on camera and talk about an embarrassing moment from your childhood that everyone can get a giggle out of!

 

https://about.instagram.com/features/reels

https://about.instagram.com/features/igtv

Categories
Marketing

5 Tips for Better Marketing on Social Media

If you’re looking to try and boost your social media platforms and gain more attention, consider these 5 tips.

 

1. Create a voice for the company
Social media is similar to an employee, their role being the brand ambassador for your business via the web. With that in mind, they should have a consistent speech pattern for all post, responding to comments, answering messages, and visual presence. This brings consistency on your social media pages and also makes it feel more personable for customers. All around less like they are talking to an automation.

2. Post regularly
Stay up to date with all the latest happenings within your business on social media so people can learn about what you do. This is another way of letting people know that there is a group of hard working individuals behind your business. Regular content also helps by giving you frequent chances to appear in customers news feed. Don’t be afraid to talk about things your community is interested in that are not specifically about your business. While you should post about yourself, you also need to engage in the scenes that your customers are there gain respect in the community.

3. Find times of day that promise most engagement for posts
Check your social media analytics page/records to see what time of day people most often engage with your social media pages. Use this data to start posting at high traffic times to get more results. You can also look into what types of post do best over others and consider regularly posting more like-minded statuses to the ones that do well.

4. Talk to your customers
When people comment, comment back. Engage with customers and let them know that they are heard. Even on the little things. If someone leaves a bad review or comment, take a moment and evaluate how best to handle the situation without escalating the problem or speaking as the company in a manner you could later regret. Rember that there are people on the internet who cannot be pleased and you may run into them. Evaluate the situation and execute with the utmost care.

5. Use graphics designed specifically for each platform
Don’t post the same images and words to every social media platform. There are ways to make content more appealing specifically to each platform. For example, a generic candy ad will not do well on Instagram, people will scroll right past it. But a picture of a hand with bright colored candies taken by a camera phone will look more spontaneous and do well on Instagram. If you don’t know if your image is good for a platform, check out your competitors and see what they do with like-minded content.

Categories
Marketing

Medical Companies Joining Social Media

Social media helps people connect over the web, and over time businesses have been using social media to also connect with their clients. With many ways to connect to clients, and with many different platforms, medical companies are reaching out through Facebook and Instagram as new ways to connect.

Bloggers sharing their stories

People on social media already love to share their experiences online. Be it by blogging or photo journalism, we love to tell others what we’re up to. Many people have started sharing their experiences while in hospitals, battling medical struggles, and how to deal with challenges from similar issues to try and help others going through the same predicament.

Medicine/healing treatments looking for recognition

Companies who have treatments or services to help those in need are looking for people who could use their services in exchange for publicity if that person has a large push the community. Some business have put out ads for such people or search on social media channels to find the biggest influencers and offer them sponsorships.

Sponsorships

Before you can be sponsored by a medical company, you must first be evaluated. The evaluation is less on the status of your sickness or issue, and more on your ability to influence people on social media who will be looking at relative content. For example, companies will want to see how many people follow you and interact with your post. If you have a strong following, their more likely to get more recognition then from an Instagram with fewer followers, but a stronger story. Lots of clothing and makeup companies do this already by sending influential people their products in exchange for photos and high praise on products if they honestly feel like they enjoy the products.

Company awareness on social media

Through connecting with patients, clients, and former/current users, medical companies are hoping to use social media as a new way to better talk about their services. New marketing tactics are likely to hit the next generation of clients and must be explored to see if they produce any results for said companies. Who will be the next to hit social media, or will marketing start on even newer platforms like video games and other smart electronics.