Digital Marketing Marketing

Improve Your Reach With Search Engine Images

Chances are if you have a business, you have it registered on Google and Bing. Did you know that you can upload photos to your business page on these search engines? Choose pictures that showcase your business and add in the keywords that would better help your future customers to find your image. Improve your reach with search engine images. Let’s get started!


Here are a few photo categories that you should consider uploading:



  • Pictures of your business
People want to see the inside and outside of your building! Don’t forget the parking area. 


  • Your staff
Mix in a few smiling faces of your staff. Show that you are friendly and welcoming!


  • Your business logo
Someone could have seen a vehicle or billboard with your logo. If they are searching for you, this will be an easy way to prove who you are!


  • Your products or services
Products: Show them what you sell! Many times when people are shopping, they will simply search for the item on Google. If you sell gym equipment, upload a photo of a basketball goal with the EXACT title of gym goal. 


Example: The E715 Adjustable Basketball Goal. Be sure to use the exact title with any supporting keywords such as the color, etc. 


Services: If you have a Heating and Air business, show your employees performing these services. Ideas include changing out an AC unit, duct work, etc.


Adding photos to your Google or Bing profile is extremely helpful and easy! By doing this, you will improve your image SEO and land more customers. Try this easy tip today!

Find tips directly from Google here.

Need additional help? Contact us today!


SEO for the Holiday Season: Exactly What You Need To Do To Double Your Traffic

The last two months of the year can be a great time to sit-back, relax and enjoy the holiday season.

However, if you own a web-business and are focused on increasing leads and revenue from your site, it’s a great time to work on search engine optimization.

Here is the Step-By-Step Guide to SEO for The Holiday Season


1. Build Content For Popular Holiday Search Trends


The first thing to do to find popular holiday search trends is use Google’s Keyword Planner.

If you have a hard time brainstorming ideas, it’s always a good idea to check out Google Trends.


2. Optimize for Mobile Search


As you can see in the chart above, mobile traffic (specifically from smartphones) is where the vast majority of growth is.  It would be highly ignorant to ignore this traffic source during one of the busiest shopping seasons of the year.

According to Google, 3 out of 4 consumers are more likely to visit a store if their local search results were helpful.


Here are some action steps to help you get started with mobile SEO


3. Improve Site Speed

load time for seo

If you only have time to do one-thing for SEO, I would highly recommend you focus on site load times.  Bounce-rate is a HUGE factor in search-engine optimization.

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

You can analyze your site’s speed using Google’s Page Speed Tester.


Most websites stand to shave a few milliseconds off load time by implementing some quick fixes:

  • Minifying scripts
  • Optimizing images
  • Gzip compression
  • Cache optimization


4. Improve The Copywriting On Your Site


SEO copywriting is all about creating useful, compelling, and valuable content, which targets specific keywords so that other people will gladly promote it on social media platforms.

This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords.

One of the most helpful things you can do to attract people to your content is create an engaging headline.  Use the tool below to generate some ideas.

If you need actual writing help for SEO I highly recommend the CopyBlogger’s blog.  It’s an extensive blog that is full of exhaustive resources on copywriting.



My wife and I love olive oil – yea, I know it’s a little wierd.  A local olive oil store asked us for advice on how he could get his current customers to buy more.

I told him to solely focus on getting his customers on his email list so he could be communicating with his customers about any exciting new products and announcement he had.

My wife told him to start keeping track of all the interesting recipe’s he was using for olive oil and to give recipe recommendations with all the olive oils.

The absolute crazy thing is this guy actually implemented both ideas and sold his store for millions of dollars!  The point is, ask your customers (people who are already spending money with you) what they want and give it to them!

You might be wondering what this has to do with SEO.  Actually a lot.  Did you know that the Frequently Asked Questions section is one of the highest ranking pages on a lot of websites?  This is because people post millions of questions to google everyday.  If your site answers these questions you will rank higher.


Here are some reports you should be looking for to stay on-track of your SEO duties and the results of this work:

  • A report on the three top-performing keywords, including search volume, target pages, and dwell time.
  • A report on the top-performing holiday-specific keywords.
  • A report on the percentage of mobile traffic vs. desktop traffic for the year-to-date.
  • A report on the top-performing content pages for their closest competitor.

A report on traffic increases since July.



Instead of just coasting into the holiday season with eggnog and in-laws, accelerate your business.  At Spectruss, we provide a lot of the services listed above for all of our customers.

If you need help implementing any of these ideas let us know!  We would be glad to help.