Spectruss Launches Video Production Services with Recent Hire, Nick Friend

A Chattanooga-based marketing agency expands in-house services for clients


Chattanooga, TN – July 9th, 2018– Spectruss, a marketing agency based in the Chattanooga, TN area, is thrilled to introduce Nick Friend as the Director of Photo and Video Production for the agency’s growing client list. This new addition will expand Spectruss’s wide variety of offered marketing services

Nick Friend joins Spectruss with an extensive background in filmmaking from major sets like Terminator: Genisys and Planet of the Apes, and Jack Reacher, as well as TV shows like True Detective, VICE, and Togetherness. From pre-production all the way to final delivery, Friend is in charge of making sure that Spectruss’s vision, along with their clients, is realized through photography film, and videos.

“I’m most excited to be a part of a close-knit tribe of ambitious professionals. Having worked freelance for most of my career, I’ve found absolute value in the people with whom I work. I think that the people that we meet and the places we go inspire the stories that we tell. I truly believe that progress can be dangerous but comfort is always lethal, so I’m really excited to join a new team and contribute to new and challenging projects, ” said Friend.

The Tennessee-based filmmaker takes an organic, collaborative approach to content creation. Above all, he believes that story is king and with a good story, comes great content. Here is the link to his film reel,

Prior to Spectruss, he specialized in original, thought-provoking films and videos for brand and companies across the country. Friend has a Bachelor’s degree focused in documentary film from the University of Tennessee at Chattanooga, with a minor in creative writing.



Spectruss is a Marketing agency based out of Chattanooga, TN that specializes in Marketing Solutions utilizing custom website development, graphic design, photography, online and print advertising, social media management, review management and data analysis. Its mission is to exert passion through every project, design, or website development they touch.

For more information about Spectruss, its clients, and services, visit



Why Use Video Marketing?

Video marketing is here, and it’s here to stay

Today, video marketing usage is rising rapidly among brands and marketers. Having a strong video marketing strategy plays a crucial role in the success of your outreach and branding efforts. It’s one of the most effective ways to thrive in your industry and attract more clients. This is mainly because it’s the fastest and easiest way to learn and retain information. Hubspot recently reported that 99% of those who already do use video, say they’ll continue to do so in 2018 and 65% of those who don’t currently use video, say they plan to start in 2018. What does this mean? That video is here to stay.  Think about this: A Facebook executive predicted that the platform will be ALL video in less than five years, and we already see that coming true. 

Other reasons why marketers rely on video:

  • 97% of marketers say video has helped increase user understanding of their product or service.
  • 95% of people have watched an explainer video to learn more about a product or service.
  • 76% of businesses say it helped them increase traffic.
  • 83% of consumers would consider sharing it with their friends.
  • 80% of marketers say video has increased dwell time on their website.
  • 85% of people say they’d like to see more video from brands in 2018.

How to use it to your advantage:

Live Video/ Live Streaming

  • 82% of consumers prefer live video from a brand instead of social posts.

Live videos give a unique perspective on the behind-the-scenes of our company. Here you can live stream interviews, internal and external events, Q&As, presentations, and encourage engagement with viewers by commenting with questions.

Video Tutorials/ Demo

  • 91% of customers have watched a tutorial video to learn about a product or service.
  • 79% of customers would rather watch an explainer video to learn about a product than read text.

Showcase how your product or service works. Here you can take someone who is unfamiliar with your products and walk them through how it works to allow prospects to fully grasp its value and potential.

Brand Video

  • 81% of people have been convinced to buy a product or service by watching a brand’s video.

A solid brand video is the best way to increase relatability and trust by showcasing your company’s vision, mission, value, or products and services. You can even display your employee’s individual passions to allow viewers to connect. The ultimate goal is to build awareness around your company and attract your target audience.  Check out the Spectruss video.

Case Study and Customer Testimonial Videos

  • The top three most effective video types are product demo videos (49%), tutorial videos (50%), and customer testimonial videos (51%). (Forbes)

One of the most effective ways to build trust is by showcasing your happy and loyal customers. Describe the challenges and how your company helped them meet their goals.

Expert Interviews

  • 94% of marketers who use influencer marketing find it an effective practice, and can generate up to 11x the ROI of traditional advertising.

Find the influencers or thought leaders in your industry and conduct short interviews on camera. This is a great way to build credibility and establish authority with your target audience.

360-Degree/ VR Video

  • 90% of Americans believe that content will be better in 360-degree video than in a traditional one.
  • 59% of businesses that used VR video for marketing purposes said that is was an effective marketing tool.

Virtual reality allows viewers to navigate and control their experience. Brands should consider leveraging virtual reality at conferences and industry tradeshows.

When creating your video, think about these questions:

  1. Who’s your target audience?
  2. What’s the goal?
  3. When and where to share your videos?
  4. What’s the budget?
  5. Are there additional creative requirements?
  6. Who will be featured?
  7. How long should it be?
  8. Is it a series of videos?

Spectruss at Hunter Underground

The Hunter Museum hosted their annual “Hunter Underground” event. A combination of gallery art and cocktail chic that featured the much-anticipated “Smash & Grab Gallery”. The proceeds from the night benefited the museum’s educational and interpretive programming.

Artwork traveled to the event from Chattanooga and Asheville galleries and ranged from small sculptures to large oil paintings. The event weaved in between the corridors underneath the Hunter Museum, with artwork displayed on all sides. Pockets into offices became opened up with deep blue atmospheric lighting, exposing rooms filled with creativity and chic lounge space for guest to enjoy the evening.

To find out more about The Hunter Museum you can visit them online at You can also visit Spectruss Facebook to see pictures from the Hunter Underground photo-booth.


Spectruss Hosts Holiday Party!

During this holiday season, Spectruss hosted its holiday party at the local Chattanooga brewery, Hutton and Smith.Clients, friends, and fellow Spectruss co-workers gathered inside the brewery for various beers, snacks, and conversation.

If you haven’t already, check out Hutton and Smith Brewery at 431 East Martin Luther King Blvd in downtown Chattanooga, or online at

We hope you have a wonderful holiday season and a fantastic 2016.




Website Launched – CityScope Food and Drink

This week here at Spectruss, the popular local magazine CityScope gets an online face-lift for their “Food and Drink” magazine. CityScope is a Chattanooga-based magazine with many annual and seasonal magazine releases to multiple scenes around the local area, including:  Football, Business, Home & Design, Health, to name a few.

With the launch of the new website through Spectruss, the team at CityScope now has easy control of their front-end website appearance through a personalized WordPress back-end. This is the first website rollout for what will be several websites to embody their brand. The new website features a content management system that will allow CityScope to plug in their own content and take control of what appears on the website.

Spectruss is now beginning development on the “Moth Ball by CityScope” website, which is a great benefit event put on by CityScope and the women of Chattanooga. With that underway, Spectruss is excited to add another great website to the Chattanooga website design community.

For a firsthand look at the new site, head over to:


Spectruss Lead Designer Justin Aragon Interview

This week we highlight lead designer of Spectruss, Justin Aragon. In this interview, we learn about his design aesthetic to his personal web design treasures!


What is your greatest strength when it comes to designing website layouts?

When it comes to designing website layouts, you have to think of who you’re designing it for first. Listening to the client’s vision is a major strength to have and being able to translate an abstract idea to visual communication. Every web design project we work on is custom designed for each client. From the navigation, sizing, text placement, typography, photography, video, film, graphic elements, animations… etc., everything is designed accordingly to best represent who the client is. It is also important for me as a designer to produce unique designs every time. It keeps me creative, playful, push envelopes and maybe raise some eyebrows too!


Do you create all the components to the website? (icons, imagery, art)

Yes! I’m very observant… which every designer should be. I look at websites every day. My eyes recognize when certain graphic elements or iconography have been used before in multiple projects by different agencies. Even when I’m driving around the city, it frustrates me when I see the same topography and icons on billboards and posters here in Chattanooga. I like to give our clients designs that they can only call their own. I have Illustrator files that scroll forever full of custom-designed graphics that I consider one of my prized possessions.


When working on a project, what is your average turnaround for completion?

Every project has a different timeline, so it’s difficult to give a specific number. It also varies on what kind of project it is. We’ve worked long term with clients on fully functioning custom-designed websites, to as short as two weeks, to twenty-four hours! The average would probably be around three to four weeks. Ideally, we like to have a week for the design phase, another week for edits, and go to the programming phase on the final week.


What part does branding and brand identity play in your creative process?

Branding is everything! Branding dictates the overall direction of how to represent your clients. Branding a new company is probably the most creative part of being in this business. We’ve worked with several local clients here in Chattanooga, and it feels really great when people recognize your work just by looking at a signage, logo, and visiting a website. When I moved back to Chattanooga from Architecture School in 2011, there was a growing population in the creative community… which was awesome! But I also noticed that everyone was producing very similar trendy designs. Trends can only last until there is a new one. I’m a huge fan of timeless design that remain significant over years and years. I always keep in mind when designing a logo or any kind of branding that the overall visual appeal would become an instant classic and does not come with an expiration date.


Do you favor the idea of working with a company to focus their branding and improve upon it before beginning the website process?

When clients come to us, they are either looking to start from the beginning or unhappy with their current appeal. It is always good to suggest improving certain elements of their brand before further producing major work. When we work with a company that already has their branding established, it is our job to use what they currently have and build the rest of their Identity effectively. Limits can be great. It can be your friend sometimes. When I was studying architecture, I hated working around building codes, but you’ll realize how efficient your designs become. It’s the same with any type of design. You have to be able to work within certain parameters.


How would you best describe your design style? (modern, vintage, etc.)

Like I hate labeling my relationships, I don’t necessarily put a stamp on my forehead and say I only have one specific style. I guess I can answer the question in two parts:

Being in the creative industry, you have to be able to tackle different styles. For web design, it is always important to be cutting edge. Since websites are now the new storefronts, you always want your appeal to be fresh and interesting regardless of style, because you are one click away from the x button. If “Advanced” is a style, I would say as a company that we integrate design with the most current technology in our work.

In my personal time, I still do a lot of designing. I’ve been working on conceptual furniture, playing around with new silhouettes for men’s fashion, and currently building ideas for the Millennial House. I could describe my personal aesthetic as modern minimal. I like simple bold statements, solid contrasting gray tones, and honesty of materiality. When you’ve been working all day with information overload on client projects, it’s nice to come home to clean lines, smooth surfaces and pure simplicity because it will always be beautiful. A very small hint of my personal style can be seen in my professional work, but I always make sure that the work remains egoless and not about me.