Chattanooga News, Company News, E-Commerce
Spectruss Launches CBD Product Line, Kyte Life
June 5, 2019
Chattanooga-based marketing agency introduces the all-new Kyte Life CBD brand to the market with custom branding and innovative design
Chattanooga, TN- March 29th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, introduces Kyte Life, a premium line of 100% organic, full spectrum CBD products. With months of market research, Spectruss identified the best avenue to release a CBD line to successfully target consumers. Spectruss integrated this research to build a custom e-commerce platform to propel Kyte Life to the forefront of the health and wellness industry. Kyte Life will be sold direct to consumer at its website www.kyte.life.
The Spectruss team incorporated thoughtful marketing strategies and design techniques to create a memorable and distinct visual identity for Kyte Life. Choosing a catchy name and unique color scheme that would stand out against its competitors was a crucial step to integrate into both the packaging and website design for Kyte Life. The creative experts at Spectruss ensured that Kyte Life’s packaging provided a memorable presentation to attract consumers to the product. Spectruss successfully communicated consistent branding style throughout the design of Kyte Life’s e- commerce website.
“We are excited to introduce Kyte Life and offer a broad selection of premium CBD products online! Through detailed brand development, we have secured a strong visibility for Kyte Life to reach consumers across the nation.”
Kyte Life launched several products including CBD Tincture, Salve, Soft Gels, and Vape Pen and Cartridge Kit. Infused with subtle delicious flavors, each product undergoes quality manufacturing to ensure it is void of any harsh chemicals or metals. Kyte Life’s CBD products are always 100% organic, THC free and Gluten free.
In addition to brand development, Spectruss integrated event sponsorship opportunities so Kyte could stand out against the competition. This provided face to face contact with consumers and paved the way for generating direct contact with Kyte’s target audience.
Moving forward, Spectruss will continue to help Kyte Life create compelling content, secure brand influencers and select strategic partners for growing its direct to consumer customer base. Spectruss is also helping with the setup of the Kyte Life Foundation, including the selection of beneficiaries.