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Why Do I Need Digital Advertising?

Why do I need digital advertising?

Unless you live under a rock, I’m sure you’ve heard of the phrase “digital advertising”. Chances are you fall on one side of the spectrum about that topic: you understand it or you’ve just heard about it and don’t really...

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Why do I need a custom website?

Why do I need a custom website?

In the world of web design your homepage is like a firm handshake the first time you meet someone. It’s important. It tells a lot about you without you having to “say” anything. Building a strong online presence builds trust...

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Marketing To Gen Z

Marketing to Gen Z

Are you stumped on how to reach 20% of the population? A.K.A Gen Z. Media savvy and always on their phone, let’s talk about marketing to Gen Z.    Don’t be boring. That’s right. The old TV commercial tactics are...

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Boost Sales With Live Streaming

Did you know that people spend 3x longer watching live videos that they do watching pre-recorded videos? Boost sales with live streaming

Did you know that people spend 3x longer watching live videos that they do watching pre-recorded videos? Boost sales with live streaming on Facebook and Instagram. Going live is a great way for marketing your business online and promoting your...

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Your Business’s Tone Of Voice

Business's Tone Of Voice

If you are reading this article, it may be because you are researching what your business’s tone of voice should be. Your tone of voice is how you communicate to your audience, and the way they recognize your voice.  It’s...

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Expertise.com Named Spectruss Top 15 Agencies in Atlanta

Atlanta Legal Marketing and Advertising

Voted in the top 15 Atlanta agencies for Legal Marketing and Advertising. We are honored to be named in the Top 15 Atlanta agencies for Legal Marketing and Advertising. Our team has been serving the Atlanta area for 10+ years,...

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Testimonial: Lookout Wild Film Festival

increase in awareness and ticket sales

[embed]https://spectruss.wistia.com/medias/ief17j35ty?embedType=async&videoFoam=true&videoWidth=640[/embed] Lookout Wild Film Festival was established in 2012. During the past decade, LWFF has grown from a small gathering viewing films at the Crash Pad and moving its way to small theaters at The Chattanooga Choo Choo and The...

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Taking A Mental Health Day

Taking A Mental Health Day

It’s been a hard month for you- in the work world and in your personal life. Sometimes we try to put our heads down and “just keep going”, but when should you take some time for yourself? Have you thought...

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Marketing Ideas: Women’s History Month

Ways to promote Women’s History Month

March is Women’s History Month. As we celebrate the women who have greatly impacted American history, join your business in on the conversation. In this article, we give you some tips and tricks on ways to promote Women’s History Month....

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Get Rid Of Spam Accounts On Your Business Page

It’s time to spring clean! Get rid of spam accounts that follow your page, and make room for REAL followers who actually want to view your content. Fake accounts do not interact with your posts consistently, which hurts your engagement...

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Budgeting Your Business For The New Year

Implement Your Business’ New Year Budget

January 1- it’s the perfect time of year to implement your business’ new year budget. We recommend to start thinking about this ahead of the New Year. Early December is the perfect time to sit down and put some thought...

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Improve Your Reach With Search Engine Images

Improve Your Reach With Search Engine Images

Chances are if you have a business, you have it registered on Google and Bing. Did you know that you can upload photos to your business page on these search engines? Choose pictures that showcase your business and add in...

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Tips On Designing Your Billboard

Tips On Designing Your Billboard

Are you looking to advertise your business on a billboard? Good idea, it’s reported that over 70% of drivers look at billboard advertisements while driving. That’s a lot of eyes on your ad! Let us give you some tips on...

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Cultivate Your Blog Strategy

Cultivate Your Blog Strategy

Ah, what to blog about? The task can seem daunting to some. Let’s cultivate your blog strategy and start driving more traffic to your site! To start, let’s view this like we would a business plan. Think about your niche...

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October Marketing Ideas

October marketing ideas

Spooky season has arrived! Do you have a case of the October Marketing Scaries? We’re here to help! Keep reading to learn more about some of our favorite October marketing ideas.  FOR ONLINE BUSINESSES  Social Media: Get people active on...

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Preparing Your Business For The Holidays

Preparing Your Business For The Holidays

It’s the most wonderful time of the year… until you’re stressed! In this article we share five tips to keep your business organized and running smoothly throughout the holiday season. Start preparing your business for the holidays now!   Start...

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Three Reasons You Should Refresh Your Website

Three reasons you should refresh your website

Three Reasons You Should Refresh Your Website It shows your customers that you care. We know, the easy thing to do is to let your website sit and not deal with it. We get it - sometimes you just don’t...

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Adding Brand Colors In Your Photoshoot

Adding Brand Colors In Your Photoshoot

If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting! Adding brand colors in your photoshoot can seem like a big task. Let us show you how in this...

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Lighting Tips For Photoshoots

Lighting Tips For Photoshoots

We live in a world where anyone can take great photos with their cellphones! Luckily, mobile devices have come a long way in recent years, allowing you to take magazine-worthy images. Here are a few lighting tips for photoshoots. 1....

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Where Your Video Content Belongs

Person Holding a Smartphone

There’s no denying that video content is more engaging today than ever before… and it’s here to stay! Are you struggling with how to get the most use out of your video content? In this article, we’ll share a few...

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Rebrand Your Business

Rebrand Your Business

Is it Time to Rebrand Your Business? When you think about your company brand, you really want to picture the entire customer experience. From your logo, website, social media, messaging, storefront, and everything in between...what does your brand look like...

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Most Common Marketing Myths

most common marketing myths

The world of marketing is fast-paced and always changing. It can be hard to keep up. There's a lot of misconceptions out there about marketing your business and we are here to debunk five of the most common marketing myths....

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How to Spring Clean Your Business

Spring Clean Your Business

Spring is in the air! A time for flowers blooming, birds chirping, warmer weather and… deep cleaning. Yes, we all know that when this time of year rolls around, it’s time for closet cleanouts, home reorganization, yard work...the list can...

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Secrets to Successful Rebranding

Secrets to Successful Rebranding

Rebranding is an opportunity to revitalize a business, inspire consumers, and stimulate company growth. While many may think of a rebrand as simply updating a logo or picking new colors, it is so much more than that. The true power...

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