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5 Most Common Marketing Myths

The world of marketing is fast-paced and always changing. It can be hard to keep up. There's a lot of misconceptions out there about marketing your business and we are here to debunk five of the most common ones! Myth...

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How to ‘Spring Clean’ Your Business

Spring is in the air! A time for flowers blooming, birds chirping, warmer weather and… deep cleaning. Yes, we all know that when this time of year rolls around, it’s time for closet cleanouts, home reorganization, yard work...the list can...

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The Secret to Successful Rebranding

Rebranding is an opportunity to revitalize a business, inspire consumers, and stimulate company growth. While many may think of a rebrand as simply updating a logo or picking new colors, it is so much more than that. The true power...

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The Benefits of Green Marketing

Our society is becoming increasingly concerned with the environment around us. Despite the higher cost, millions of consumers have begun to purchase socially responsible products in support of helping our planet be a cleaner, better place. In fact, the sustainable...

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Can Design Make or Break your Business?

Did your know that the design of your website could be the deciding factor for whether or not a customer will do business with you? In fact, users take only 0.05 seconds on average to form an opinion about a...

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Top Digital Marketing Trends in 2021

The tumultuous year of 2020 caused a major shift in consumer behavior, buying tendencies, and online interactions. Businesses were forced to quickly pivot in their marketing strategies in order to stay relevant and continue to serve consumers. As we move...

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The Power of Brand-Driven Storytelling

Brand storytelling is the art of using a cohesive narrative to connect your brand with customers. The key to successful brand storytelling is to clearly communicate your brands’ core values in a way that resonates with consumers. A recent study...

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Black Friday 2020: Is Your Business Prepared?

The holiday shopping season is just around the corner. With the COVID-19 pandemic, it goes without saying that Black Friday will look a little different this year. Over the last few months, we have seen a major shift in consumer...

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Van Halen: A Brand That Lives On

Millions around the world are saddened by the recent passing of rock n roll legend, Eddie Van Halen. Over the years, the Van Halen band has achieved worldwide album sales of over $96 million with all but one of its...

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Building a Strong, Cohesive Brand for Your Business

Every business has its own unique mission, brand voice, and goals. Knowing how your business differentiates from competitors is an important step, but knowing how to clearly communicate that to your consumers is what really sets your business apart. Successful...

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How Much Should Your Business Spend on Advertising?

Great advertising and marketing are crucial to the success of a business. In recent years, digital advertising has seen significant growth, making it more important than ever for companies to have a strong online strategy in place. So how much...

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Podcast with CEO of Chattanooga Whiskey, Tim Piersant

In this podcast special, Sam Silvey chats with CEO of Chattanooga Whiskey, Tim Piersant, about all things regarding brand authenticity and strategy, overcoming obstacles, the effects of COVID-19, and other important topics. Tim shares the inspiring story of Chattanooga Whiskey...

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Impact of COVID-19 on the Outdoor Recreation Industry

  As the U.S. continues to face the COVID-19 pandemic, people are looking to outdoor activities as a solution to staying occupied and healthy amid social distancing mandates. Research shows that consumers are shifting discretionary spending away from typical summer...

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Innovation During an Economic Downturn

If the current economic downturn is crushing your entrepreneurial hopes and dreams, there is good news for you – history has shown that a recession can provide a significant opportunity for innovation. By developing an innovation strategy that foresees a...

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Advertising During a Recession

The novel coronavirus has spurred an economic shutdown across the globe. As businesses slowly begin to reopen, there is much uncertainly as to how our economy will respond and if the United States is headed towards a recession. It can...

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How to Drive Quality Traffic to Your Website

Website traffic is an important indicator of business performance. It can help determine how well your marketing is working, gather insights about your audience, generate leads and increase conversions. To achieve this, it is important to make sure your business...

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Marketing in the Covid-19 Age

To say that 2020 is a unique time for businesses around the world is an understatement. There is no playbook for a health crisis such as COVID-19. This global pandemic has significantly altered consumer behavior and attitudes, ultimately changing the...

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The Key to Building a Profitable Ecommerce Website

The future of e-commerce is booming. In fact, e-commerce sales are forecasted to increase from 15% in 2020 to 25% in 2025. If you've been considering starting an e-commerce business, now is the time! When it comes to building an...

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Why Web Analytics are Crucial for a Successful Business (Video)

A strong online presence is crucial for the growth and success of your business. So how do you ensure your website is performing at its best and you are getting the best possible ROI on your digital marketing efforts? It...

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What E-commerce Platform is Best for Your Business? (Video)

In this new digital age, many companies are shifting their focus towards selling products online. In order to maximize your online success, choosing the right e-commerce platform for your business is one of the most important decisions you will make....

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Showcase Your Business Online

Yes, we are open and we are here for your business during this difficult and uncertain time. Our heart goes out to all of the doctors and nurses working tirelessly to fight this virus, the grocery store clerks and truck...

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Spectruss Builds Custom Platform for New Medical Spa, Refine Aesthetic Studio

The Client Refine Aesthetic Studio, an affiliate of Plastic Surgery Group, is a new premier medical spa located in downtown Chattanooga, TN. Our team at Spectruss used creative design and e-commerce web development to build a custom website for Refine...

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Why Brands Should Embrace Experiential Marketing

In today’s world, it’s harder than ever to get the attention of consumers. Brands are always looking for new ways to stand out against all the noise and truly engage their customers. An increasing amount of businesses are turning to...

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Email Design Trends for 2020

We've entered into a new decade of email design. It's important that we adapt our email strategies to appeal to new audiences and keep ahead of the competition. Check out the trending 2020 email designs below that will be sure...

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5 Tips for a Successful Black Friday

The holiday season is here and businesses everywhere are gearing up for the busiest shopping day of the year- Black Friday. Over 74 million Americans shop on Black Friday (if they were to form a country, it would be the...

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5 Quick Tips for Mobile-Friendly Email Campaigns

If your emails aren’t mobile-friendly, you could be missing out on a huge opportunity to engage your subscribers and drive conversions. A recent study shows that 67% of all emails are now opened on mobile devices. In order to grab...

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Boost Your Sales During the Holiday Season

The holiday season from November to the end of December is the most lucrative time of year for retailers. Is your business ready for the shopping frenzy? With the holidays quickly approaching, now is the time to formulate your marketing...

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Recession Proof Your Business

We’ve all seen the headlines, and some of us have already felt it. A recession is looming. The R word can send chills down a business owner’s, and even employees’, spine. Luckily, there’s good news. We know how to beat...

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What is UGC and Why are Brands Using it?

In a fast paced, digitally-run world, it is becoming increasingly harder to grab the attention of consumers. If brands want to stand out in this highly competitive market, they must get creative with their messaging and their marketing strategies. Customers...

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Free Strategy Consultation with Our CEO

What can a full-service all in-house advertising agency do for your business? The opportunities are endless, but you may have some questions. What services do we offer and which ones are best for your brand? And how much does it...

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Spectruss Now Offers Month-to-Month vCMO

Month-to-month means no long term commitment. We all know the painstaking process of signing to a year long commitment. If things don’t go right, you still have to finish out the contract. We give the freedom and ability to go...

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3 Ways of Working with Spectruss

How does Spectruss work with their clients? What is the preferred method to work with a full service agency? What is the best way to hire an agency? How do you pay for advertising and marketing agencies?  We get asked these sort of...

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FULL-SERVICE, ALL IN-HOUSE AD AGENCY

What does that mean exactly? Glad you asked. We are an advertising agency that has everything you need right here in the same office. In the office, we have a web programmer for all your website needs. Behind our programmer...

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Bring Your Brand to Life

Every company starts off with just an idea. Imagine an idea that can be brought to life surpassing your wildest dreams. That’s how Spectruss treats every design project. We are passionate about creating beautiful designs that proudly reveal your brand...

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Spectruss Provides Exponential Growth for Cosmetic Surgeon

Chattanooga advertising agency uses strategic digital marketing to help Sturm Cosmetic Surgery experience growth by five times in a single month Chattanooga, TN- August 9th, 2019- Spectruss, a full-service advertising agency based in the Chattanooga, TN area, initiated strategic planning...

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Virtual CMO is the Answer to Growing Your Business

The success of a company depends heavily on the way you market your business. Specialized marketing efforts are crucial for creating brand consistency and business growth. In order to take your company to the next level, you must hire a...

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Tips to Strengthen Your Brand’s Social Media Presence

Social Media Demographics In order to maximize your brand’s social media presence, it is important to understand the demographics of different social platforms. You don’t want to waste time creating content on a platform where your target audience doesn’t have a...

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Spectruss Launches CBD Product Line, Kyte Life

Chattanooga-based marketing agency introduces the all-new Kyte Life CBD brand to the market with custom branding and innovative design Chattanooga, TN- March 29th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, introduces Kyte Life, a premium...

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The Spectruss Creative Team Welcomes New Design Intern

Chattanooga marketing agency expands design team by providing new internship opportunity   Chattanooga, TN- May 31st, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, is excited to welcome a new graphic design intern, Bruno Benna, to...

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Spectruss Designs Custom Branding and Builds Online Visibility for Recognized Cosmetic Surgeon

At Spectruss, we know that obtaining a strong online presence is crucial for growing a business. Since its founding, we have worked alongside Sturm Cosmetic Surgery to create a custom designed website to reach a targeted audience. By integrating thoughtful...

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How Push Notifications Can Increase Online User Engagement 

With the virtual world constantly changing, the channels a business chooses to reach its potential customers is becoming increasingly important. Utilizing the ability to grab users' interest with your brand even away from your site is essential for increasing online...

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Spectruss Provides Chattanooga Whiskey with a Custom Platform for Continued Growth

Chattanooga-based creative agency builds visibility for celebrated whiskey distillery through custom website development   Chattanooga, TN-April 17th, 2019- Spectruss, a full-service creative agency based in the Chattanooga, TN area, launches a new website for widely-recognized whiskey distillery, Chattanooga Whiskey. The...

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Improve Your Social Media Page in Less Than One Hour

  10 Ways Businesses Can Improve Their Social Media Presence   1. Resize!!! If you’re reusing an image with the same dimensions across all of your social networks then you’re doing it wrong. More than likely, one of those images...

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Spectruss Continues to Grow with Recent Hires

Local marketing agency experiences continued company growth and gains two new hires to their sales department Chattanooga, TN - April 8th, 2019- Spectruss, a full-service creative agency based in Chattanooga, TN, is growing their sales department with two additional account...

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E-Commerce is Fundamentally Changing the Way Marketers Think

With the drastic expansion of e-commerce, brick and mortar businesses have taken an obvious shift towards online retail. The increase in e-commerce shopping has transformed the way marketers must strategize. E-Commerce marketing is the act of driving awareness and action...

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Email Marketing Design Trends to Help Reach a Larger Audience

Email marketing is one of the most effective ways to communicate with your audiences. It’s important that your email stands out to your subscribers and speaks a clear and interesting message. An effective design can grab the attention of your...

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Spectruss Wins 2018-2019 American Advertising Federation of Chattanooga ADDY Award

Spectruss competes in AFF of Chattanooga's American Advertising Awards, the largest and most representative competition in the advertising industry, and lands a Silver ADDY Award and a National Client   Last night, the American Advertising Federation of Chattanooga hosted its...

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When in Doubt, Flat Out- Spectruss Racing Results

After months of preparation, rebuilding the Spectruss RZR and the long 2,000-mile journey to Las Vegas, the results are in from the brutal test out in the dessert from last Sunday’s Mint 400.   Sam started just after 6:45 a.m., ...

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Spectruss is Competing in the Largest Off-Road Race in the U.S.

A Chattanooga-based marketing agency takes their talents off-road   Chattanooga, TN - March 5th, 2019- Spectruss, a full-service marketing agency based in the Chattanooga, TN area, is competing in the most celebrated, prestigious, and challenging off-road race in the United...

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Everything Your E-Commerce Brand Needs to Know About Instagram

Fascinating Instagram Facts to Build Brand Presence and Grow Your Prospective Customer Base We all know Instagram has become a major game changer for consumers and businesses globally. As Facebook refocuses on connecting people with content from family and friends,...

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Elevate Your Brand From The Competition With Interactive and Engaging Experiences

Augmented reality (AR) is technology that overlays digital information like images, sound, and text onto your view of the real world, creating an interactive experience. Early adopters have firmly established AR’s potential. Not only as a marketing channel but as...

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How Sponsoring a Local Event Can Grow Your Business

  6 Smart Reasons Why Your Business Should Sponsor an Event   There are many unique ways to attract audiences, but businesses are overlooking some of the opportunities right in front of them. According to an infographic, sponsoring an event...

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Lead Sponsor For This Year’s Lookout Wild Film Festival From Jan. 24-27th

A Cinematic Celebration of The Best Outdoor Adventure and Conservation Films From Around The World at “The Jewel of the South”   The Lookout Wild Film Festival (LWFF), presented by Spectruss, is excited to host its 7th annual four-day film...

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Digital Marketing Trends You Can’t Ignore in 2019 and Tips From Our Experts

Artificial Intelligence   Artificial Intelligence is any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as voice and image recognition, machine learning techniques and semantic search. It’s one of the biggest and most...

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Creating a Viral Video by Bypassing Facebook Censors

Spectruss didn't let Facebook's ban on firearms stifle sales for a client   The social media giant, Facebook, announced it was banning the sale of guns and ammunition on the site in 2016. Recently, it included ads for weapon modification accessories. An example...

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How to Survive Your Company’s Holiday Party From Start to Finish

‘Tis the season of office holiday parties and cheers to making it a memorable one and not an embarrassing one Despite having the word “party” in the name, this is still a work event. However, we all know mixing booze, coworkers,...

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The Spectruss Holiday Event

'Tis the season for holiday festivities and cheers to everyone who made ours a successful one!   The team at Spectruss would like to give a very warm thank you to everyone who joined us for our holiday party on December...

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Spectruss Welcomes a New Addition to the Team

A Chattanooga-based marketing agency continues to grow with business development hire   Chattanooga, TN - Dec. 5th, 2018- Spectruss, a full-service marketing agency based in the Chattanooga, TN area, is excited to welcome James Knicely to the team as Account...

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Why Should You Run a Pop-up?

Pop-up shops for digital-first brands create a clear definition of success and measurement   Many retailers are hopping aboard the pop-up wagon. Pop-up shops offer the chance for your customers to get up close and personal with your products in...

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Spectruss Creates Custom Plugins to Meet Specific Demands

Using the soul of WordPress so clients gain a competitive edge   Today, millions of businesses are using WordPress for running their online business in a profitable and effective way. Although WordPress can meet many requirements, it cannot meet each and...

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How to Target Customers with Geofencing

Location-based marketing creates many opportunities to reach consumers based on the specific geographic area they are physically present in. Geofencing is a type of location-based marketing that establishes a virtual fence around a pre-defined geographical area to attract mobile users....

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Fully Responsive E-commerce Site to Capitalize on Direct to Consumer Sales and Streamline Digital Wholesale Orders.

A Spectruss Case Study   Overview Royal Highnies is a growing retailer showcasing luxury loungewear online. They have spent years moving into the spotlight as a maker of premium undergarments and loungewear, specializing in what is widely known as "the...

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The Holiday Season Has Already Began, Are you Prepared?

The holiday shopping season is upon us and with the right strategy in place, it can bring in as much as 30% of a retailer’s total sales in just one season. One of the biggest misconceptions about holiday marketing is...

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Spectruss Sees Record Growth with Innovative Marketing Solutions and New Hires

A marketing agency reaches new milestones by providing profitable, scalable growth   Chattanooga, TN - Aug. 13th, 2018 - Spectruss, a full-service marketing agency based in the Chattanooga, TN area, continues to see rapid growth through its innovative virtual CMO...

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Recover Lost E-commerce Sales with Abandoned Cart Emails

What are you doing today in order to increase your visitor to sale conversion? E-commerce business is changing faster than ever before, along with customers taking more time to think about their purchases. Shopping cart abandonment is an online retailers’...

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Spectruss Provides Award-Winning Architecture Firms a Platform for Continued Growth

Cogent Studio and PV Design join forces to become Tinker Ma   Chattanooga, TN - Sep. 5th, 2018- Chattanooga-based architecture and design firms Cogent Studio and PV Design announced a merger between the two award-winning firms. Already working seamlessly as...

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A Guide to Advertising on Instagram

Instagram has more than 400 million users that share 80 million posts daily, making it a compelling platform for advertisers. The platform itself says its ads can help drive awareness and increase customers among a highly engaged audience. Instagram offers...

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Virtual CMO as a Profitable and Viable Marketing Service

The expertise of an in-house marketing team minus the premium salary   So your company is ready to take your marketing efforts to the next level. What do you do? Either you hire a full-time, in-house marketing director or chief...

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KPIs to Track and Improve Your Marketing Performance

Key performance indicators (KPI) for marketing tells you how well you’re doing in relation to your overall marketing and business goals. Marketers use KPIs to understand what is selling, who’s buying, how they’re buying, and why they’re purchasing. They give...

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Voice Search is the New Organic Search

How to optimize voice search SEO In the fast-changing world of search marketing, technology search engines have drastically improved its interpretation and serve results activated via voice and it’s becoming an important piece of a search marketing strategy. According to SEO...

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Spectruss Accommodates Continued Growth with New Office Location

Watch Spectruss New Office Tour   CHATTANOOGA, TN – July 18th, 2018– Spectruss, a creative agency based out to Chattanooga, TN, is pleased to announce its new office location to a larger, more convenient space to accommodate continued business growth....

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Why Experience-Driven Commerce Matters: 2018 Study

Using the 5 W’s to provide memorable experiences for shoppers Global e-commerce sales are expected to eclipse $2.8 trillion. While this statistic confirms online shopping is on the rise worldwide, this growth is dependent upon a new finding from a...

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Spectruss Launches Video Production Services with Recent Hire, Nick Friend

A Chattanooga-based marketing agency expands in-house services for clients   Chattanooga, TN - July 9th, 2018- Spectruss, a marketing agency based in the Chattanooga, TN area, is thrilled to introduce Nick Friend as the Director of Photo and Video Production...

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What Converts Landing Pages?

Findings based on an analysis of 18,639 landing pages   Landing pages are an essential tool in helping inbound marketers generate more leads and convert them into prospects and customers. A landing page is a web page that allows you...

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Here’s What You Need to Know about Typography

Top 10 Typography Trends You Don't Want to Miss in 2018   Font vs. Typeface:   The choice you make for your brand’s font is an important one because the right one conveys so much about your brand. So, when...

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Why Use Video Marketing?

Video marketing is here, and it's here to stay Today, video marketing usage is rising rapidly among brands and marketers. Having a strong video marketing strategy plays a crucial role in the success of your outreach and branding efforts. It’s one...

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Q & A: Justin Aragon, Creative Director at Spectruss

Ten questions with Justin Aragon, Creative Director here at Spectruss   Tell us how your background in architecture has shaped your career? "Architecture is built for permanence. My architectural training and knowledge of the classics have helped me identify and incorporate...

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Content Marketing: 10 Editing Tips

A few tips to better your editing skills   As the content manager, editing is an integral part of my job and is expected to meet high standards. At first, this role was intimidating because I know everyone makes mistakes....

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Spectruss Welcomes New Team Member and Promotes Social Media Coordinator

Spectruss, a creative agency, continues to grow    Chattanooga, TN - May 22nd, 2018- Spectruss, a creative agency based out to Chattanooga, TN, is excited to announce its recent hiring of Erin Taylor as the Client Relations and Content Manager...

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Disrupting Multi-billion Dollar Supply Chain Industry by Rethinking E-commerce: A Spectruss Case Study

One of the most robust and advanced E-Commerce Platforms in the industry   Overview   Accuserv, a national distribution company focused on providing products and services to multi-unit operators, always stays one step ahead within the supply-chain industry. The company...

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Best times to post on social media: Based on new research

Figuring out the best times to post on social media is never easy. People browse at different days and times depending on the platform. The ideal time to post on each social network is when your audience is most likely...

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The Great and Mighty S.M.A.R.T Goals

First, let’s do a brief history lesson on the findings of SMART goals. In the 60’s, researchers began examining the power of goal setting and the first published paper appeared in 1968 by Dr. Edwin Locke. “Toward a Theory of...

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Secrets to Getting Your Email Blasts Opened

  Learn how you can increase the open rates in your emails.     Appealing subject line   To make sure your hard work doesn’t immediately get tossed into the trash, your subject line needs to convince people that your...

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Don’t Hold Back Your E-Commerce

Take a risk. Increase your e-commerce business to new levels.   If you follow these steps, the payoff will be well worth the hard work:   Research the Current Competitors in Your Marketplace Knowing where your business stands among competitors...

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The Perfect Formula for Your Social Media Strategy: 70/20/10 Rule

Messaging for a social media strategy is the number one way to gain public favor and increase brand integrity. It’s important to balance your content production of frequency and quality. While sales are important, it shouldn’t be the primary focus...

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Chattanooga, New Home of Moon River Music Festival

Love Live Music? Chattanooga’s Got You Covered We may not be Nashville or Memphis, but don’t count Chattanooga out for great music. If you just can’t live without great live music, you’ve come to the right place. Not only does...

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Why SEO is Essential in Every Business

Benefits of Organic SEO Eighty percent of organic SEO attracts search traffic. Why? Because organic search engine optimization does not feel forced or unnatural. In fact, it is known as natural SEO because it focuses on unpaid methods like high-quality...

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Spectruss client, CISTECH, Inc. Joins Infor Partner Network

CISTECH’s Passion leads to Innovation Our client CISTECH, INC., an XA service company, is excited to join the next generation of business technology leaders at Infor Partner Network (IPN). The company’s dedication to excellence within this industry directed them towards...

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The Power of Local Search Optimization – Case Study of Southeastern Endodontics

Get More Customer Reviews According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations from real people. That means positive customer reviews may be the single most effective marketing tool out...

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The Future is Listening – Voice Recordings

Have you ever wondered if your phone or electronics are listening to your conversations? You talk about something new, for the first time, and then suddenly the ads on Facebook mobile are for what you just talked about? Maybe you plan...

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Logo Design Q&A with Creative Director, Justin Aragon

Conversant Group, Chattanooga-based IT services and consulting company, recently launched their new logo designed by Spectruss creative director Justin Aragon. We took a moment to talk with Justin about logo design and his creative process. Justin is a Chattanooga local...

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5 Tips for Better Marketing on Social Media

If you're looking to try and boost your social media platforms and gain more attention, consider these 5 tips.   1. Create a voice for the company Social media is similar to an employee, their role being the brand ambassador...

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Medical Companies Joining Social Media

Social media helps people connect over the web, and over time businesses have been using social media to also connect with their clients. With many ways to connect to clients, and with many different platforms, medical companies are reaching out through...

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8 Tips for Better Business Branding Online

Check out some helpful tips for better business branding online. While some may seem more intuitive than others, remembering and refreshing on helpful tips could spark a new idea! Create a Visual People like to look at visuals over long bodies...

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What Can Website Maintenance Do For You?

The Importance of Regularly Scheduled Website Maintenance and How It Can Boost Your Business   Quarterly maintenance and updates are important, that much we know- or have been told. But why is keeping your online presence clean and optimized important?...

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Importance of User-Generated Content

Getting a consumer excited enough about your product or service to spark them to talk more about it to others- it's the most important and promising challenge in marketing. Just a casual conversation, while engaging, doesn't necessarily generate on-going engagement....

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Royal Highnies Spends Less and Makes More with Spectruss

Overview: Many years ago, Royal Highnies set out on a quest to create the perfect boxer short. Today, Royal Highnies produces luxury undergarments and loungewear for the whole family. Their products are sold by boutique retailers both online and in...

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2018 Lookout Wild Film Festival, Huge Success!

Lookout Wild Film Festival Surpasses Expectations in Sixth Year.   The annual Lookout Wild Film Festival started six years ago. The film festival began in hopes of bringing a substantial presence and impact within the Chattanooga community. It began with...

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Spectruss, a Google Partner

For years, Spectruss has excelled in custom website development, UI / UX design, graphic design and custom API integrations. With the extensive experience and knowledge we have gained over the years, it is time to take the steps to become...

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Jack Brown’s Beer & Burger Joint Presents Southeastern Climbers Coalition Fundraiser

CHATTANOOGA, TN — On October 26, 2017, Jack Brown’s Beer & Burger Joint will hold a fundraiser for the Southeastern Climbers Coalition.   The fundraiser will take place from 12 pm to 2 am. With the total amount of money raised,...

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Spectruss Presents: Sound To Table Experience

St. John's Restaurant, Tim Hinck and Spectruss presents a SOUND TO TABLE experience.   Sunday, September 24, beginning at 6:00 PM at St. John's Restaurant. A composer and a chef set out to completely reimagine the dining experience. Crafting new combinations of...

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Apple Says Goodbye to Imagination Technologies’ Services

This past week Apple announced that they were creating their own in-house mobile processor for their devices. This news immediately affected Imagination Technologies’s shares, which dropped almost 70 percent. Imagination Technologies created Apple’s PowerVR graphics that supplies them with a...

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Learning to Code is the New Requirement for Jobs in Design

Designers who can create beautiful and trending concepts are in high demand. Their skills can take an amazing product and make it understandable and desirable to customers. But a new wave of designers and developers have started to change jobs...

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Wearable Technology – Project Jacquard

Recently at South by Southwest, Levi and Google showed off their collaborative wearable technology, Project Jacquard. They’ve eliminated the bulky, awkward, wearable tech that we’ve become used to seeing and replaced it with a jacket that looks and acts like...

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Passenger Drones Ready for Customers in Dubai

Are you ready for not only self-driving cars but self-flying limo services? Starting in July of 2017, Dubai plans to start offering drone passenger services using China’s Ehang 184. The drone was announced by The Roads and Transportation Authority of Dubai at...

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Electronic Waste on the Rise

Each year the want and need for electronic devices, ranging from small appliances to huge industrial machines, rises and rises. We are all officially living in the electronic age, which is resulting in a lot of electronic waste. While a...

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Spectruss at Hunter Underground

The Hunter Museum hosted their annual “Hunter Underground” event. A combination of gallery art and cocktail chic that featured the much-anticipated “Smash & Grab Gallery”. The proceeds from the night benefited the museum’s educational and interpretive programming. Artwork traveled to the...

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Great Success at 2017 Lookout Wild Film Festival

With over 3000 people in attendance, this year's Lookout Wild Film Festival was a huge success! Spectruss is proud to have not only sponsored the festival once again, but also be one of the original founders of the festival. With...

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TODAY Show Welcomes Spectruss Client, PurrPacks

The result of an effective marketing strategy PurrPacks knew their box of treats and toys for furry friends was a new trend that would captivate the eyes of many cat lovers. But, when the NBC TODAY show reached out to...

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8 Top Chrome Extensions for WordPress Users

Wordpress is fairly easy to use.  However, sometimes it becomes a time-drain when you have to do everything in the actual wordpress platform.  Lately, I have been utilizing a lot of Chrome Extensions. If you haven't ever used a chrome...

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Spectrum 2016 Gala and Live Auction

The Spectrum 2016 Gala and Live Auction was held last Saturday, November 12, 2016. It was set under a grand tent on the Hunter Museum’s beautiful river terrace. Housing over 500 guests, the black-tie dinner has been another successful night...

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SEO for the Holiday Season: Exactly What You Need To Do To Double Your Traffic

The last two months of the year can be a great time to sit-back, relax and enjoy the holiday season. However, if you own a web-business and are focused on increasing leads and revenue from your site, it's a great...

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Rank Fast on Search Engines With These Quick Tips

Are you finding it tough to rank for any kind of keyword in google? Search engine algorithms are constantly being updated and more companies are building out their online presence.  This means that it's going to continue to get harder...

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The Ultimate Content Marketing Plan

You have an important message.  You have a website for people to see the message and take action. The only problem: Nobody goes to your site to actually see the message. You could advertise.  However, that has it's own set-of...

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Hutton and Smith Brewery Wins Bronze at GABF!

Spectruss is pleased to announce that Hutton and Smith Brewery won Bronze for their German-Style Altbier at the Great American Beer Festival last weekend. Hutton and Smith Brewery has only been opened for a little over a year and they...

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5 Strategies To Get More Leads From Linked-In

It's easy to get inundated with social media and after 4 hours lie to yourself that you have actually been working. This is why I prefer to spend my time on LinkedIn. Instead of getting sucked into other "social" networks,...

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Marketing To Millennials – Why This Is The Next Big Thing

There are 80 million millennials in the United States with annual buying power of $200 million.  Millennials purchasing power will only increase in the next decade and this is why advertisers are obsessed with targeting this group.  For perspective, Demographers and...

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How To Make Your WordPress Site Unhackable

At Spectruss website security isn't just important, it's paramount.   The problem with security on the internet is that it's unlimited with how much money you can spend and of-course nothing is guaranteed to work. However, we have found a...

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How To Skyrocket Your Return On Investment For Your Business

When company's want to increase sales, the vast majority just start blindly spending money on advertising.  The irony is that advertising has one of the worst returns on investment for marketing dollars spent. MarketingProfs.com did an extensive study on marketing...

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Spectruss Presents: Tim Hinck Performing Beethoven’s Diabelli Variations

Spectruss is pleased to announce our collaboration with musician and composer, Tim Hinck, in providing him with a new identity and web presence in time for his preformance this weekend. Starting tonight at the Chattanooga Theatre Centre, Tim Hinck will...

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Increasing Online Sales Around the World

After the recession of 2008, sales have continued to increase for both brick-and-mortar stores and online stores.  Most retailers discount online sales and think of it as an activity that is "not worth my time." However, online sales are accelerating...

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The Promobot Revolt and The Rise of Clever Marketing

A Day like Many Days June 15th, for many a day of work, a day of living and breathing the realities of being a marginalized cog in the wheels of industry. No one expected June 15th to be the day the...

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9 Things To Do Before Launching Your Website

After helping build hundreds of websites we came up with the top 9 things to do before launching your website. Most of these things are not obvious and we hope you find the list helpful. 1. Back-Up Solution It’s not...

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Spectruss Client Story – East By Main Starts Construction in the Southside!

Construction is about to begin next week on a new modern town home development in Chattanooga’s dynamic Southside neighborhood. Local real estate developer Thomas Connolly and Nashville developer Buck Snyder teamed up on the development side.  Collier Construction is the...

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Take The Stress Out Of Subscription Business Models

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping...

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South Side Racing presented by Peak Powersports goes for a little roll…

This weekend the South Side Racing, presented by Peak Powersports, RZR went for a little roll at the Method Race Wheels Laughlin Desert Classic. For all of those motorsport enthusiast out there, don't forget to buckle your helmet! Luckily, everyone was...

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Passageways Sketch

We're very excited to see Passageways all over the press! To get our creative juices flowing this week, we worked on a quick sketch to visualize how these alleyways can be utilized to create a new network of spaces within...

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Spectruss launches Passageways for AIA Tennessee

With the American Institute of Architects Tennessee annual convention approaching on August 24th it is time to begin the unveiling of some of the exciting projects that will happen as a result. Today we are proud to launch the website for the...

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Spectruss CTR Now Supports Recurring Billing

Spectruss is pleased to announce that Spectruss CTR offers Recurring Billing for clients looking to offer subscription services of any kind, from gym memberships and summer camps, to recurring monthly products and online magazines. You can now offer your customers...

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Three Tips to Help with Presentation and Appeal

  "Presentation is Everything" This adage has been proudly proclaimed, depressingly muttered and sarcastically sighed by everyone from design professionals, students of visual arts, and your 9:00 - 5:00 salary man ready for his time to shine. It is an...

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Cordell Carter, CEO of TechTown, Honored at White House

Congratulations to Cordell Carter of TechTown Chattanooga for being selected and honored at the White House as 'Champion of Change in Computer Education'. Proud to have worked with Cordell and Techtown on their new website. Spectruss built TechTown a new...

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Modern Real Estate Website Now Live – The Lea Team

Spectruss is excited to release the modern real estate website for Chattanooga based realty company, The Lea Team. Built on a Wordpress content management system, we utilized custom plugins and custom design to build a one-of-a-kind realty website that has...

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Get Your Free SEO Analysis!

Looking to increase your business's online visibility? Then signup for your Free Search Engine Optimization Analysis presented by Spectruss! We will analyze your current website structure, as well as external (off-site SEO) link backs and incoming traffic so we can...

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Spectruss Hosts Holiday Party!

During this holiday season, Spectruss hosted its holiday party at the local Chattanooga brewery, Hutton and Smith.Clients, friends, and fellow Spectruss co-workers gathered inside the brewery for various beers, snacks, and conversation. If you haven't already, check out Hutton and...

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The Moth Ball by CityScope Website Now Live

Spectruss is excited to launch another website for CityScope Magazines. Featuring an updated design and a fully responsive website, The Moth Ball by CityScope website works on mobile, tablet and desktop devices. Built on a Wordpress content management system, the...

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Practice Day at Sebring in MX5 Cup Car

I recently returned from a Skip Barber Racing School at Sebring International Raceway. The last time I was in a race car was 13 years ago at Road Atlanta. The five days spent in racing school at Sebring really helped me get reacquainted to...

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Hutton and Smith Beer on tap at Spectruss Office!

One of the best beers ever is on tap at the Spectruss office! The new kegerator is installed and the CO2 has finally settled in, so stop by and have a beer on us! On tap now is Hutton and...

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Website Launched – CityScope Food and Drink

This week here at Spectruss, the popular local magazine CityScope gets an online face-lift for their “Food and Drink” magazine. CityScope is a Chattanooga-based magazine with many annual and seasonal magazine releases to multiple scenes around the local area, including:  Football,...

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Spectruss Lead Designer Justin Aragon Interview

This week we highlight lead designer of Spectruss, Justin Aragon. In this interview, we learn about his design aesthetic to his personal web design treasures!   What is your greatest strength when it comes to designing website layouts? When it...

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Hutton and Smith Brewery Growing Rapidly!

If you live in the Chattanooga, Tennessee area I'm sure you've seen Hutton and Smith Brewery apparel around town, and you've probably had a beer or two of theirs. If not, then you should stop what you're doing and go...

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Interview with Sam Silvey – President of Spectruss

This week at Spectruss we took a moment to highlight one of its members, Sam Silvey, and look at the connection between Spectruss and one of their clients Accuserv.       Briefly describe yourself! What is your role at...

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Website Launch : TechTown, Innovation for Education

Spectruss is excited to launch TechTown's new website this week! TechTown had a very successful Summer at their newly built location in Downtown Chattanooga and decided it was time to update their website design. The new website will open with...

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The Gig City Welcomes TechTown

TechTown, the technology and entrepreneurial learning center, signs with Spectruss! TechTown offers kids from 7 to 17 various opportunities to learn, explore, and discover in the world of video production, technology, graphic design, and entrepreneurship. Located in the heart of...

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Spectruss Launch Party – Celebrating Nationwide Service

At the Hutton & Smith Brewing Company yesterday, heading towards Chattanooga's downtown university, Spectruss had its highly-anticipated launch party. Friends and clients of Spectruss casually arrived to the popular brewery and were greeted by some of the Spectruss team, Sam...

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Spectruss at Knoxville AIA Convention “Tennesseeing”

From July 29th – 31st, Spectruss was featured in the exhibit hall of the Knoxville AIA Convention “Tennesseeing,” where architects and design enthusiasts alike gathered to learn from one another and see what's trending with design. Spectruss, at booth 52,...

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Tennesseeing – Upcoming Architecture Convention

This week, from July 29th to 31st, AIA Tennessee (American Institute of Architects) will be holding their convention in Knoxville, Tennessee at the Knoxville Convention Center. Interested parties from all over the surrounding area will get a chance to meet...

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Night and Day – Spectruss Demo Reel

Spectruss Videography Demo Reel Spectruss offers custom services not only in web design, marketing and branding - but also content creation. Brands need to create impact, they need to stand out, we love attention so we have gotten really good...

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Modest Mouse — “Lampshades on Fire”

(more…) "Modest Mouse — “Lampshades on Fire”"

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Is there a deeper meaning to your doodle?

Let's be honest with each other, we all doodle. (Yes, even drawing a circle over and over again on a piece of paper in a meeting is an act of 'doodling'). Often-times, doodles originate out of sheer boredom. We may...

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Responsive Website Launch: American Exchange

We just completed a full responsive website design and branding for a new healthcare provider based right here in Chattanooga, American Exchange! This site was designed to focus on simple user interface, an easy user experience, and an 'access-anywhere' responsive...

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2014 Southern Brewers Festival responsive website is live!

  Fresh to the web, the 2014 Southern Brewers Festival responsive website is ready to meet the world! Chattanooga loves craft beer, our local brewers have some real talent - so we are very excited to be apart of the...

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Hagler & Associates branding and website is now live!

  A great branding and full responsive website design is ready to meet the world! We just completed a full responsive website redesign, branding, and updates to SEO for our good friends at Hagler LLC! It was definitely a fun...

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Minimalism: Less Stuff = More Happiness?

Minimalism It's TED Talk Tuesday! Today we're looking at a talk by Graham Hill, writer and designer, about how decluttering your life can lead to increased happiness?   https://www.youtube.com/watch?v=L8YJtvHGeUU   A lot can be taken away from that, but let's...

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Stainless Steel, Cedar and Frustration.

A few months back I started looking to buy a new platform bed for my house. I was looking for a Japanese inspired platform bed that used raw elements that matched more of a craftsmen style. After weeks of searching...

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