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What is the difference between SEO and SEM?

SEO and SEM

In the ever-shifting realm of digital marketing, there are two buzzwords that often get tangled up – SEM (Search Engine Marketing) and SEO (Search Engine Optimization). It's a common mix-up, but these are actually two different animals with unique strategies...

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Marketing Automation and CRM Integration – What the Buzz Is About

Marketing Automation and CRM Integration - What the Buzz Is About

In the world of digital marketing, buzzwords come and go like seasonal fashion trends. But one buzzword that's here to stay and deserves every bit of attention it gets is "Marketing automation." And when we talk about taking your marketing...

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SEO Secrets to Grow Your Online Business

How to Grow Online Business with SEO

Hey there fellow business enthusiasts! If you're navigating the online world with your business, you've probably felt like you're walking through a vast maze at times. Don't worry, because we are here to share some SEO secrets that can transform...

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Exploring the Benefits of Multi-Channel Marketing for Business Growth

This picture describes different channels of digital marketing

In today's fast-paced digital landscape, businesses face the challenge of connecting with their target audience across various channels. Multi-channel marketing has emerged as a powerful strategy to navigate this dynamic landscape, fostering business growth and success. In this blog, we...

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The Role of Data Analytics in Driving Marketing Success: Leveraging Insights for Growth

The Role of Data Analytics in Driving Marketing Success: Leveraging Insights for Growth

The Role of Data Analytics in Driving Marketing Success: Leveraging Insights for Growth In today's hyper-competitive business landscape, data is the new currency that fuels marketing success. Harnessing the full potential of data analytics has become essential for marketers seeking...

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The Future of Marketing: Trends and Innovations to Watch

The Future of Marketing: Trends and Innovations to Watch

Title: The Future of Marketing: Trends and Innovations to Watch The world of marketing is constantly evolving, driven by advancements in technology and changing consumer behavior. To stay ahead in this dynamic landscape, it's crucial for marketers to keep an...

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Domain Authority: The Backbone of Successful SEO Strategies

domain authority

In the ever-evolving world of search engine optimization (SEO), one metric has gained significant importance in recent years: domain authority. Domain authority serves as a vital signal for search engines to assess the credibility and trustworthiness of a website. This...

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Maximizing Opportunities: The Power of Speed in Following Up with New Leads

speed in lead follow-up

In the fast-paced realm of digital marketing, where competition is fierce and attention spans are short, maximizing opportunities and converting leads into loyal customers is the cornerstone of success. One of the most effective strategies to achieve this goal is...

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How Local Search Heat Maps Make Your Business More Money

Local Search Heat Map

As businesses compete for visibility and revenue online, a solid local SEO strategy has become more essential than ever. In this context, local search heat maps can provide businesses with valuable insights into user behavior that can help them optimize...

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How To Increase Your Leads Now Using Pay-Per-Click Advertising

How to increase your leads now using pay-per-click advertising

How To Increase Your Leads Now Using Pay-Per-Click Advertising Pay-per-click (PPC) advertising is a highly effective way to increase leads for your business. By targeting specific keywords and demographics, you can ensure that your ads are being shown to potential...

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How To Get More Leads Through Your Website Using SEO

Get more leads through your website using SEO

How to get more leads through your website using SEO In today's digital world, having a website is crucial for any business looking to grow and expand its reach. However, simply having a website is not enough; it's important to...

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Top 5 Ways To Grow Your Business in Chattanooga, Tennessee Using Digital Marketing

Digital Marketing Chattanooga Tennessee - Spectruss

Top 5 Ways To Grow Your Business in Chattanooga, Tennessee Using Digital Marketing Introduction: Chattanooga, Tennessee, is a city with a growing business landscape. Over the past few years, the city has seen a steady increase in the number of...

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Best E-commerce Platforms in 2023

Best E-Commerce 2023

Have you ever been served an amazing ad on Instagram or Facebook and you click on the link to go to their website fully prepared to splurge on said product only to realize their website is not-so user-friendly or good...

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Why Spectruss is Chattanooga’s Choice Agency 

Why Spectruss is Chattanooga’s Choice Agency    There are a few things that make Chattanooga the city that it is. Some say it’s the walkability, others say the booming restaurant and bar scene, and many say it’s the amazing natural...

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4 Strategies for Holiday Marketing Success

Did you know that Holiday sales alone can make up to 40% of the annual customer transactions for both small and mid-sized businesses? You should be capitalizing on that! It’s crucial that ecommerce businesses, specifically, revamp their holiday marketing campaigns...

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3 Ways to Optimize your Marketing in the Furniture Industry

Spectruss works seamlessly in many different industries and brands, but one that hits really close to home (pun intended) is our partnership with Fowler Brothers Company Home & Patio.  Now, what you might not know is that Fowler Brothers Co....

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How to win business in a recession

How to win business in a recession

It’s no secret to anyone that the economy has been in a tough spot the last few years and it’s been tough for both consumers and business owners alike. Let us help you gain confidence and show you how to...

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Why Do I Need Digital Advertising?

Why do I need digital advertising?

Unless you live under a rock, I’m sure you’ve heard of the phrase “digital advertising”. Chances are you fall on one side of the spectrum about that topic: you understand it or you’ve just heard about it and don’t really...

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Why do I need a custom website?

Why do I need a custom website?

In the world of web design your homepage is like a firm handshake the first time you meet someone. It’s important. It tells a lot about you without you having to “say” anything. Building a strong online presence builds trust...

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Marketing To Gen Z

Marketing to Gen Z

Are you stumped on how to reach 20% of the population? A.K.A Gen Z. Media savvy and always on their phone, let’s talk about marketing to Gen Z.    Don’t be boring. That’s right. The old TV commercial tactics are...

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Boost Sales With Live Streaming

Did you know that people spend 3x longer watching live videos that they do watching pre-recorded videos? Boost sales with live streaming

Did you know that people spend 3x longer watching live videos that they do watching pre-recorded videos? Boost sales with live streaming on Facebook and Instagram. Going live is a great way for marketing your business online and promoting your...

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Your Business’s Tone Of Voice

Business's tone of voice

If you are reading this article, it may be because you are researching what your business’s tone of voice should be. Your tone of voice is how you communicate to your audience, and the way they recognize your voice.  It’s...

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