the
good
good
News

4 Strategies for Holiday Marketing Success

Did you know that Holiday sales alone can make up to 40% of the annual customer transactions for both small and mid-sized businesses? You should be capitalizing on that! It’s crucial that ecommerce businesses, specifically, revamp their holiday marketing campaigns...

Go To Story

3 Ways to Optimize your Marketing in the Furniture Industry

Spectruss works seamlessly in many different industries and brands, but one that hits really close to home (pun intended) is our partnership with Fowler Brothers Company Home & Patio.  Now, what you might not know is that Fowler Brothers Co....

Go To Story

How to win business in a recession

How to win business in a recession

It’s no secret to anyone that the economy has been in a tough spot the last few years and it’s been tough for both consumers and business owners alike. Let us help you gain confidence and show you how to...

Go To Story

Why Do I Need Digital Advertising?

Why do I need digital advertising?

Unless you live under a rock, I’m sure you’ve heard of the phrase “digital advertising”. Chances are you fall on one side of the spectrum about that topic: you understand it or you’ve just heard about it and don’t really...

Go To Story

Why do I need a custom website?

Why do I need a custom website?

In the world of web design your homepage is like a firm handshake the first time you meet someone. It’s important. It tells a lot about you without you having to “say” anything. Building a strong online presence builds trust...

Go To Story

Marketing To Gen Z

Marketing to Gen Z

Are you stumped on how to reach 20% of the population? A.K.A Gen Z. Media savvy and always on their phone, let’s talk about marketing to Gen Z.    Don’t be boring. That’s right. The old TV commercial tactics are...

Go To Story

Boost Sales With Live Streaming

Did you know that people spend 3x longer watching live videos that they do watching pre-recorded videos? Boost sales with live streaming

Did you know that people spend 3x longer watching live videos that they do watching pre-recorded videos? Boost sales with live streaming on Facebook and Instagram. Going live is a great way for marketing your business online and promoting your...

Go To Story

Your Business’s Tone Of Voice

Business's Tone Of Voice

If you are reading this article, it may be because you are researching what your business’s tone of voice should be. Your tone of voice is how you communicate to your audience, and the way they recognize your voice.  It’s...

Go To Story

Expertise.com Named Spectruss Top 15 Agencies in Atlanta

Atlanta Legal Marketing and Advertising

Voted in the top 15 Atlanta agencies for Legal Marketing and Advertising. We are honored to be named in the Top 15 Atlanta agencies for Legal Marketing and Advertising. Our team has been serving the Atlanta area for 10+ years,...

Go To Story

Testimonial: Lookout Wild Film Festival

increase in awareness and ticket sales

[embed]https://spectruss.wistia.com/medias/ief17j35ty?embedType=async&videoFoam=true&videoWidth=640[/embed] Lookout Wild Film Festival was established in 2012. During the past decade, LWFF has grown from a small gathering viewing films at the Crash Pad and moving its way to small theaters at The Chattanooga Choo Choo and The...

Go To Story

Taking A Mental Health Day

Taking A Mental Health Day

It’s been a hard month for you- in the work world and in your personal life. Sometimes we try to put our heads down and “just keep going”, but when should you take some time for yourself? Have you thought...

Go To Story

Marketing Ideas: Women’s History Month

Ways to promote Women’s History Month

March is Women’s History Month. As we celebrate the women who have greatly impacted American history, join your business in on the conversation. In this article, we give you some tips and tricks on ways to promote Women’s History Month....

Go To Story

Get Rid Of Spam Accounts On Your Business Page

It’s time to spring clean! Get rid of spam accounts that follow your page, and make room for REAL followers who actually want to view your content. Fake accounts do not interact with your posts consistently, which hurts your engagement...

Go To Story

Budgeting Your Business For The New Year

Implement Your Business’ New Year Budget

January 1- it’s the perfect time of year to implement your business’ new year budget. We recommend to start thinking about this ahead of the New Year. Early December is the perfect time to sit down and put some thought...

Go To Story

Improve Your Reach With Search Engine Images

Improve Your Reach With Search Engine Images

Chances are if you have a business, you have it registered on Google and Bing. Did you know that you can upload photos to your business page on these search engines? Choose pictures that showcase your business and add in...

Go To Story

Tips On Designing Your Billboard

Tips On Designing Your Billboard

Are you looking to advertise your business on a billboard? Good idea, it’s reported that over 70% of drivers look at billboard advertisements while driving. That’s a lot of eyes on your ad! Let us give you some tips on...

Go To Story

Cultivate Your Blog Strategy

Cultivate Your Blog Strategy

Ah, what to blog about? The task can seem daunting to some. Let’s cultivate your blog strategy and start driving more traffic to your site! To start, let’s view this like we would a business plan. Think about your niche...

Go To Story

October Marketing Ideas

October marketing ideas

Spooky season has arrived! Do you have a case of the October Marketing Scaries? We’re here to help! Keep reading to learn more about some of our favorite October marketing ideas.  FOR ONLINE BUSINESSES  Social Media: Get people active on...

Go To Story

Preparing Your Business For The Holidays

Preparing Your Business For The Holidays

It’s the most wonderful time of the year… until you’re stressed! In this article we share five tips to keep your business organized and running smoothly throughout the holiday season. Start preparing your business for the holidays now!   Start...

Go To Story

Three Reasons You Should Refresh Your Website

Three reasons you should refresh your website

Three Reasons You Should Refresh Your Website It shows your customers that you care. We know, the easy thing to do is to let your website sit and not deal with it. We get it - sometimes you just don’t...

Go To Story

Adding Brand Colors In Your Photoshoot

Adding Brand Colors In Your Photoshoot

If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting! Adding brand colors in your photoshoot can seem like a big task. Let us show you how in this...

Go To Story

Lighting Tips For Photoshoots

Lighting Tips For Photoshoots

We live in a world where anyone can take great photos with their cellphones! Luckily, mobile devices have come a long way in recent years, allowing you to take magazine-worthy images. Here are a few lighting tips for photoshoots. 1....

Go To Story

Where Your Video Content Belongs

Person Holding a Smartphone

There’s no denying that video content is more engaging today than ever before… and it’s here to stay! Are you struggling with how to get the most use out of your video content? In this article, we’ll share a few...

Go To Story