Adding Brand Colors In Your Photoshoot
If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting!
Let’s say your brand colors are black, grey, and light blue. You will want your backdrop to be styled in a way that complements those colors. Use mostly neutrals with no other bright colors that will compete with your brand. A white background is always a safe bet if you are unsure.
While using the brand color selection of black, grey, and light blue, let’s continue talking about what you are going to wear.
Your background matters- so try to think about what your clothes will look like in comparison to your photo’s background.
If the photos are being shot on a neutral background, you could wear a fun light blue suit as shown below. If your background is light blue, wear a neutral.
Your clothes do not always have to be your statement piece. If you want to utilize your pop of color in a fun way, try doing so with jewelry, a coffee mug, or some type of stationary product.
Do special effects or an overlay with your “pop of color”. This could simply be done with a flat lay photo. Add a transparent overlay with one of you branding colors.