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Adding Brand Colors In Your Photoshoot

Adding Brand Colors In Your Photoshoot

Abstract human figure in dynamic pose with geometric shapes, illustrating movement for Spectruss's Passageways project.

If you’ve stumbled across this article, it may be because you are planning an upcoming photoshoot for your brand. How exciting! Adding brand colors in your photoshoot can seem like a big task. Let us show you how in this article! 

 

Your Background

 

Let’s say your brand colors are black, grey, and light blue. You will want your backdrop to be styled in a way that complements those colors. Use mostly neutrals with no other bright colors that will compete with your brand. A white background is always a safe bet if you are unsure. 

Minimalist architecture featuring white geometric structures under a clear blue sky, illustrating modern design themes.

 

Your Outfit

 

While using the brand color selection of black, grey, and light blue, let’s continue talking about what you are going to wear. 

Your background matters- so try to think about what your clothes will look like in comparison to your photo’s background.

 

For example:

If the photos are being shot on a neutral background, you could wear a fun light blue suit as shown below. If your background is light blue, wear a neutral.

A person in a light blue suit with a white t-shirt and sneakers, representing contemporary marketing styles for Spectruss.A woman in a light oversized shirt leans forward in a simple backdrop, showcasing comfort for Spectruss marketing insights.

Accessories

 

Your clothes do not always have to be your statement piece. If you want to utilize your pop of color in a fun way, try doing so with jewelry, a coffee mug, or some type of stationary product. 

Young woman in athletic wear using a light blue exercise ball in a bright space, showcasing fitness by Spectruss.

Fun Edits

 

Do special effects or an overlay with your “pop of color”. This could simply be done with a flat lay photo. Add a transparent overlay with one of you branding colors.

Neon sign "30" in blue lighting, hallway with plant and bench, representing Spectruss marketing strategies.Silhouetted figure wearing glasses with blue light beams, representing digital marketing strategies at Spectruss.

Do you need to find images that matches your brand? Try searching here!

Needing help cultivating your brand strategy? Contact us here!

Image of Spectruss's Passageways Sketch showcasing creative urban space designs with AIA Tennessee collaboration.

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Sketch of urban space from the Passageways project by Spectruss showcasing design concepts for community outreach.