Spectruss Blog

Your source for strategic insights

5.22.26

Dr. Patricia McLelland on Women’s Health, Functional Medicine, & Her Upcoming Book

Why Did Dr. McLelland Move Away from Prescriptions? Like most doctors, Dr. McLelland was trained to match symptoms with medication. A patient comes in, identifies…

An overhead shot of a person's hands typing on a laptop keyboard with the ChatGPT interface open on the screen, optimizing content to rank in AI search results.

5.15.26

Why Your Website Isn’t Showing Up in AI Search Results

If your website isn’t showing up in AI search results by AI tools like ChatGPT, Google AI Overviews, or Perplexity when people search for the…

A view looking down West MLK Blvd in downtown Chattanooga under a cloudy sky. The sleek, glass-windowed Bank of America office building tower dominates the right side of the frame next to historic brick architecture and a street sign reading West 10th Street.

5.11.26

5 Questions to Tell If Your Marketing Agency Is Working

If you’re paying a marketing agency and you’re not sure what you’re getting for it, you’re not alone. A lot of business owners sit through…

An iPhone displays the ChatGPT mobile search interface with the text "What can I help with?" next to a vertically docked Framework laptop. This highlights Generative Engine Optimization (GEO) and the shift from traditional search engines to AI assistants.

5.2.26

What Is GEO and Why Is It Overtaking Traditional SEO?

GEO, or Generative Engine Optimization, is the practice of structuring your website content so AI-powered search tools can find it, understand it, and cite it…

Matt Hullander and Sam Silvey discussing business exits, V2 Strategy, and Chattanooga entrepreneurship on the Spectruss Speakeasy podcast.

4.24.26

Matt Hullander on Selling Your Business, Post-Exit Identity & Chattanooga’s Next Chapter

Matt Hullander has built, scaled, and sold businesses in Chattanooga for years. He’s a serial entrepreneur, an author, and a former mayoral candidate. On this…

Spectruss CEO Sam Silvey discussing Generative Engine Optimization (GEO) at the AI Live event in Chattanooga, TN, explaining how to make businesses visible to AI search.

4.11.26

What is GEO (Generative Engine Optimization) and How Does It Help Your Business Show Up in AI Search?

More business owners are running the same test. They open ChatGPT, ask for the best company in their industry or city, and watch their competitors…

Two professionals shaking hands over marketing reports and analytics documents

4.6.26

What to Expect in the First 90 Days of Working With a Marketing Partner

The first 90 days of a marketing partnership have almost nothing to do with results. That’s not a bad thing. It’s just the reality of…

3.30.26

Ron Jones on Banking, Business & Chattanooga’s Future

Ron Jones has been in banking in Chattanooga since 1985. He’s the Regional President of SouthEast Bank and has lived through every economic cycle this…

A business professional reviewing Google Ads performance data on a tablet, with printed charts and a calculator on the desk — analyzing where landscaping ad spend is going and identifying hidden budget leaks.

3.12.26

Why Landscaping Companies Are Wasting Money on Google Ads (And What to Do About It)

You built a solid landscaping business. The crews show up, the work is good, and clients refer you without being asked. But at some point,…

Ben Brown speaking about Long-Term Private Equity during a Spectruss Speakeasy podcast interview.

2.26.26

Ben Brown on Succession, Identity & Long-Term Private Equity

What happens when a founder sells the company that defines them? In this episode recap, Ben Brown shares real insights on succession, identity, and long-term…

Business team reviewing marketing strategy with a Social Media Manager analyzing performance reports on laptop and documents.

2.20.26

You Suck at Social Media. That’s Why You Need a Social Media Manager

Most $5M–$50M service businesses don’t have a social media problem, they have a leadership problem. Posting randomly, chasing trends, and outsourcing execution without strategy won’t…

Empty executive office chair representing Fractional CMO service leadership for growing service businesses

1.22.26

Why a Fractional CMO?

Running a $5M-$50M service business means you need real marketing leadership, not just scattered tactics. A Fractional CMO provides expert strategic direction and hands-on execution…

Isaac Caldiero American Ninja Warrior Champion interview on Spectruss Speakeasy podcast with host Sam Silvey

1.22.26

What It Takes to Win: Interviewing Isaac Caldiero, American Ninja Warrior Champion

Isaac Caldiero made history as the first, and only, American Ninja Warrior champion to win the $1 million grand prize in Season 7. But the…

Hanging lightbulb over business team collaborating at table, representing Fractional CMO service strategy and growth ideas

1.14.26

Fractional CMO service: A new way to work with Spectruss

Tired of piecing together marketing with random vendors and no real direction? Introducing Spectruss Fractional CMO services: senior-level strategy that actually gets executed by our…

Spectruss Speakeasy host (Sam Silvey) interviews Paul Batista about Profit Engineering and achieving a Business for Financial Freedom.

12.12.25

How to Design Your Business for Financial Freedom With Paul Batista

When we started Spectruss, I wanted us to be more than just a marketing company. We wanted to be a partner who asks the hard…

Vibrant neon signs for local businesses at night, illustrating the visual competition to Dominate Local Search Results.

12.5.25

How to Dominate Local Search Results in Chattanooga

We've built a simple, real-world framework to help our partners stop relying on luck and start owning the local search results. It all comes down…

A person using a phone with an "AI Search" bar overlayed; preparing content for Answer Engine Optimization.

12.2.25

Why Your Business Needs Answer Engine Optimization Right Now

SEO is fading. With 38% of people adopting AI tools, your business must be found there. We break down the real difference: SEO gets you…

Podcast thumbnail for the Spectruss Speakeasy episode featuring Janis Snaid, showing two hosts at a microphone table.

11.20.25

Inside Our Speakeasy Episode With Janis Snaid of Aesthetic Management Partners

In this Speakeasy episode, Sam Silvey sits down with Janis Snaid of Aesthetic Management Partners to unpack the systems, KPIs, and clinical strategies driving modern…

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Spectruss Blog

Your source for strategic insights