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Business

Your Business’s Tone Of Voice

If you are reading this article, it may be because you are researching what your business’s tone of voice should be. Your tone of voice is how you communicate to your audience, and the way they recognize your voice. 

It’s important to note that before you choose your company’s tone of voice, you first need to consider what your brand’s culture and company values are. Below are a few questions to ask yourself when brainstorming ideas. 

What to consider when forming Business’s tone of voice:

  • You company’s dress code
  • Your target audience
  • Your characteristics and values
  • The location of your office
  • Is your business formal or informal?
  • What your business is NOT (who are you not targeting, or who you do not want to be as a company).

Once you’ve pondered on who you are as a brand, it’s time to start thinking about your tone selection. Are you going to be funny? Or should you be more serious? There are many different types of tones to choose from. Below we have made a list of some of the most common tones in business. 

Common Tones of Voice:

  • Formal tone
  • Informal tone
  • Absurd/Odd tone 
  • Humorous tone
  • Serious tone
  • Optimistic tone
  • Motivating tone
  • Respectful tone
  • Assertive/Aggressive tone
  • Conversational tone
  • Positive/Inspiringtone
  • Emotional tone
  • Strong tone

If you are stuck and not sure which direction to go, that’s ok! You can always outsource this work to an agency like ours who can help with your branding. Contact us today for further assistance! 

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Expertise.com Named Spectruss Top 15 Agencies in Atlanta

Voted in the top 15 Atlanta agencies for Legal Marketing and Advertising.

We are honored to be named in the Top 15 Atlanta agencies for Legal Marketing and Advertising. Our team has been serving the Atlanta area for 10+ years, and we don’t plan on going anywhere anytime soon! We serve clients in every industry, and have had many success stories with past clients in the legal field. 

What was said about us, “Spectruss is a branding and marketing company that caters to commercial clients in Atlanta and nearby areas. Its virtual chief marketing officer package helps clients in the legal field establish in-house marketing teams, execute research and data analysis, and perform audits. The company implements e-commerce development, influencer marketing, SEO, technology integration, and full-stack expansion to generate more traffic. Other services include brand positioning, campaign planning and reporting, email work, and audience segmentation. Spectruss has worked with Taco Bell, Texas Roadhouse, and KFC.”

Some of the past law firms we have worked with include:

Best Hayduk Brock
Patrick Beard Schulman and Jacoway 

Read Patrick Beard Schulman and Jacoway Law Firm’s case study here: https://spectruss.com/case-studies/patrick-beard-schulman-jacoway-p-c/

Let us help your law firm excel! Contact us today to get started.

100 W M.L.K. Blvd
Suite 720
Chattanooga, TN
37402-2551

info@spectruss.com
423.264.2404

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