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Marketing To Gen Z

Are you stumped on how to reach 20% of the population? A.K.A Gen Z. Media savvy and always on their phone, let’s talk about marketing to Gen Z. 

 

Don’t be boring.

That’s right. The old TV commercial tactics are not going to reach them. Quite frankly, they sniff out any content that is not “genuine”. Speaking of boring- they don’t have a long attention span. It’s better to give them tid bits of content at a time, and grab their attention as soon as the camera starts rolling.

 

Important Notes

  • TrustworthinessGen Z wants to know what your brand stands for. Think about your beliefs and values (environmentally friendly, charities you support, etc.) Know who you are and what your company stands for. Boldly remind your audience of these things.
  • Influencers– Gen Z is more likely to listen to their favorite influencers than celebrities. Invest your ad dollars into an influencer and incorporate them into your next campaign. 

 

Need help marketing to Gen Z? Contact us today!

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Expertise.com Named Spectruss Top 15 Agencies in Atlanta

Voted in the top 15 Atlanta agencies for Legal Marketing and Advertising.

We are honored to be named in the Top 15 Atlanta agencies for Legal Marketing and Advertising. Our team has been serving the Atlanta area for 10+ years, and we don’t plan on going anywhere anytime soon! We serve clients in every industry, and have had many success stories with past clients in the legal field. 

What was said about us, “Spectruss is a branding and marketing company that caters to commercial clients in Atlanta and nearby areas. Its virtual chief marketing officer package helps clients in the legal field establish in-house marketing teams, execute research and data analysis, and perform audits. The company implements e-commerce development, influencer marketing, SEO, technology integration, and full-stack expansion to generate more traffic. Other services include brand positioning, campaign planning and reporting, email work, and audience segmentation. Spectruss has worked with Taco Bell, Texas Roadhouse, and KFC.”

Some of the past law firms we have worked with include:

Best Hayduk Brock
Patrick Beard Schulman and Jacoway 

Read Patrick Beard Schulman and Jacoway Law Firm’s case study here: https://spectruss.com/case-studies/patrick-beard-schulman-jacoway-p-c/

Let us help your law firm excel! Contact us today to get started.

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Testimonial: Lookout Wild Film Festival

Lookout Wild Film Festival was established in 2012. During the past decade, LWFF has grown from a small gathering viewing films at the Crash Pad and moving its way to small theaters at The Chattanooga Choo Choo and The Walker Theater. Now the festival has made its home at the Tivoli Theatre, showing films at the largest screen of its type in North America. How did they do this? By implementing an increase in awareness and ticket sales with Spectruss!

Spectruss CEO, Sam Silvey, has been part of the festival’s board of directors since its establishment and has been working with the board on pushing the festival’s growth each year. Since 2012, Spectruss has managed and overseen all of Lookout Wild Film Festival’s creative content from the website design and development to all marketing and promotional collateral, including both digital and print assets for the past ten years.

In 2019, the first year the Lookout Wild Film Festival is being shown at the Tivoli, Spectruss gave the festival a brand new look with an updated festival logo, a brand new website and a complete refresh of the identity of the festival for its premiere at the Tivoli Theatre. Films were coming from all over the world and festival goers have significantly increased from the past years. With the success of the 2019 festival, Spectruss continued to deliver the same energy for the upcoming January 2020 festival.

Right after the 2020 festival, COVID-19 began to spread forcing the festival to remagine the event for the next year. Lookout Wild moved the films outdoors for the 2021 festival to coincide with the Nightfall Summer Concert Series.

For 2022, Andy Johns, Festival Director for LWFF, faced another challenge promoting the attendance for the festival at the current stage of the pandemic. Andy and the board came to the realization that it will require more help in 2022 than ever before when it came to advertising initiatives.

Prior to Spectruss stepping in with a successful advertising campaign in order to increase awareness and ticket sales within a very limited time frame, the festival was in jeopardy of being canceled due to the low volume of ticket purchases. With only two weeks left to boost ticket sales, Spectruss quickly implemented an aggressive push to the strategic marketing and advertising campaign that led to the success of the event.

The campaign included various digital advertising initiatives via social media, email marketing, as well as a highly strategic placement of billboard campaigns, all of which ran for only two weeks to increase ticket sales at a substantial rate. Upon carefully selecting the appropriate targeted audience and applicable platforms, the advertising messaging incorporated a sense-of-urgency campaign strategy to incentivize customers to buy weekend passes before ticket prices went up. We ran multiple price increases in the two weeks leading up to the festival so we could create multiple sense-of-urgency campaigns that included digital social ads and email campaigns for each price increase. The result from this strategy yielded more weekend passes sold in 2022 than before covid.

According to Andy, “I can’t suggest highly enough working with their team. It’s a creative crew, it’s a fun crew, it’s a crew that got the culture that we were after, and took our event and made it their own. It’s been a great partnership over the years, and I can’t recommend them highly enough.”

Increase awareness and ticket sales at your next event by contacting us today: https://spectruss.com/contact/

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Taking A Mental Health Day

It’s been a hard month for you- in the work world and in your personal life. Sometimes we try to put our heads down and “just keep going”, but when should you take some time for yourself? Have you thought about taking a mental health day? I know, how on earth could I ever take a day off from work?! Follow along to see when it might be a good time to take a mental health day.

Signs you need a break:

  1. Your stress is becoming unhealthy. Your loved ones have noticed a change in you and might even be concerned.
  2. You’ve recently gone through something really hard. Whether it be losing a loved one, a major breakup, or just a mixture of personal problems.
  3. Your health is declining- physically and mentally. Maybe you’ve noticed your anxiety is at an all time high, or your blood pressure has gone up.
  4. Your performance at work has been slipping.

If you’re considering taking a mental health day, you might be wondering, “How do I take off from work for this?” Well, hopefully you have some vacation or sick days saved up. We would recommend putting in for your day off two weeks in advance if possible. Plan your day ahead of time so you can truly unplug and enjoy your day. It’s also good to note that if you take off on a Monday or Friday, you can have an extended weekend to enjoy yourself.

 

Mental Health Day Ideas:

  • Book a massage, facial, or hair appointment. Whatever it is that you like to do to pamper yourself- do it.
  • Shop for a new work outfit (if that’s your thing). Feeling good in your new clothes can motivate you when you return to work.
  • Take your favorite exercise class or go for a walk in the park. This will help boost your mood.
  • Schedule your mental health day with a loved one. Maybe you miss connecting with your spouse or you haven’t seen your mom in a while. Spend the day with someone you love!
  • Go to your favorite restaurant or sweet shop. Treat yourself to a nice meal!

If you feel that these negative feelings are continuing for you on a consistent basis, it may be time to talk to your doctor. We hope this article helps with scheduling your mental health day!

Helpful links for mental health: https://www.urmc.rochester.edu/mental-health-wellness/resources/links.aspx

https://spectruss.com/contact/

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Recession Proof Your Business

We’ve all seen the headlines, and some of us have already felt it. A recession is looming. The R word can send chills down a business owner’s, and even employees’, spine. Luckily, there’s good news. We know how to beat a recession. On top of that, we know how to make your company beat your competitors in a recession. Here’s how:

First, a company should see a recession as an opportunity to beat your competition, not to run and hide. For instance, Taco Bell and Pizza Hut took advantage of McDonald’s choosing to drop their advertising budget during the 1990-91 recession. The result was Pizza Hut growing 61%, Taco Bell 40% and McDonald’s declined 28%. Pretty astonishing numbers, right!?

Second, a recession is a great time to trim the extra fat and lower your recurring overhead. Payroll is the largest recurring line item cost for each business, and if things slow down during a recession, you could be stuck with an uncomfortable amount of payroll. At the same time, those large agencies that you have been using for your campaigns and technical aspects of marketing, charge huge numbers based on their large overhead. This is where smaller, more nimble agencies, such as Spectruss, have an upper hand. Not only do we thrive in the digital realm, but we also have all of the capabilities in-house to act as your entire marketing department. This lowers your costs, and allows you to easily scale up or down with us, even on a month-to-month basis. 

Third, have a team that is constantly watching the data. There will be a lot of opportunity that will open up during a recession, including areas of advertising with less saturation, lower costs per click, and adjusted sales pitches that really resonate. Having the ability to track all of this data, monitor it daily and adjust in real time will produce the largest return on your investment. 

Attacking advertising and marketing with a digital first approach has helped Spectruss grow over the last 8+ years. We have grown to bring all technical aspects of marketing and advertising in-house, thus strengthening the client’s brand identity and lowering their overall cost. We can either act as your out-of-house marketing department taking lead from your in-house CMO, or even help you build strategy as your Virtual CMO. In short, Spectruss makes your business recession proof. 

Give us a shout today to setup a free consultation with Founder Sam Silvey. 

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Free Strategy Consultation with Our CEO

What can a full-service all in-house advertising agency do for your business? The opportunities are endless, but you may have some questions. What services do we offer and which ones are best for your brand? And how much does it cost? Well, our services aren’t a one size fits all. We customize pricing for each client based on their specific business needs. At Spectruss, we love to learn everything we can about your company so we can develop the best plan of action for you!

Over the past 10+ years, our team at Spectruss has studied everything from video creation to web programming to become experts on how each aspect can benefit and grow a company. Our agency offers a vCMO service which encompasses all aspects of web programing, graphic design, videography, photography, content writing, advertising, digital marketing, and social media management. The vCMO package comes in four different levels including: entry level, silver, gold, and platinum. Each level provides more hours of service with a lower cost per hour.

Not sure if you are ready for a vCMO package? We also offer a la carte services which means you can take advantage of individual tasks such as branding, website design, etc. The best way to know what you can get for your budget and what services are ideal for your company is to give us a call! In fact, we are extending an offer to you to schedule a FREE 30 minute strategy consultation with the founder and CEO of Spectruss, Sam Silvey!

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Wearable Technology – Project Jacquard

Recently at South by Southwest, Levi and Google showed off their collaborative wearable technology, Project Jacquard. They’ve eliminated the bulky, awkward, wearable tech that we’ve become used to seeing and replaced it with a jacket that looks and acts like a jacket while having washable conductive fibers running through it. With the jacket comes with a detachable non-washable cufflink that makes the fibers come to life.

“Jacquard yarn structures combine thin, metallic alloys with natural and synthetic yarns like cotton, polyester, or silk, making the yarn strong enough to be woven on any industrial loom. Jacquard yarns are indistinguishable from the traditional yarns that are used to produce fabrics today.”

– atop.google.com/jacquard

Project Jacquard is developed in Googles division in the Advance Tech and Projects Group. The jacket, cut in Levi’s Trucker Jacket style, uses conductive yarns that are able to make gestures translate into actions woven into precise places. Sensor grids and interactive surfaces are also an option with how the technology is woven into the fabric.

The jacket currently allows wearers to get map updates and navigation without a screen, track destinations of interest as you pass by, and answer calls. The features are limited at the moment but more apps are in route to come in the future. Apps such as the ones you download on your phone may one day be downloadable to your tech jacket.

The jacket is currently listed at $350 retail and you can find more video information on this new tech online at https://atap.google.com/jacquard/

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Passenger Drones Ready for Customers in Dubai

Are you ready for not only self-driving cars but self-flying limo services? Starting in July of 2017, Dubai plans to start offering drone passenger services using China’s Ehang 184. The drone was announced by The Roads and Transportation Authority of Dubai at the World Government Summit and has been working to become ready for transport following the summit. It was created by Beijing Yi-Hang Creation Science and Technology Corporation and can currently fly 30 miles with a recharging time of 2 hours.

The drone has a 220-pound limit, can fly up to 100 mph, and all runs on auto pilot. The company has also stated that cyber-security measures have been taken to block unwanted forces from taking over the drones flight control. China’s development in drone technology is on the rise in the recent years. In 2015, successful test on amphibious drones was done and within one year, the testing for Ehang 184 had begun.

Drone transportation is an inevitable future for Dubai but it will not go unregulated. Penalties upwards of $5,400 have already been enforced to illegal drones flying without proper licenses or registration papers. Owners of drones also need to obtain licenses in the aviation sector from the Dubai Civil Aviation Authority which only last one year per sign-up. This can also apply to particular heavy duty fireworks, drone photography, hover lighting, and laser light shows.

Dubai it taking the lead in futurism! Their next goal is to have 25% of all vehicles automated and with the news on the Ehang 184, they don’t seem far from their goal.

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Electronic Waste on the Rise

Each year the want and need for electronic devices, ranging from small appliances to huge industrial machines, rises and rises. We are all officially living in the electronic age, which is resulting in a lot of electronic waste.

While a rise of production in electronic equipment can be a great boost for a countries economy, if the disposal of the products are not decided on, the buildup can accumulate quickly. Many companies look to make a quick turn around product with a short lifespan, resulting in no time to consider how to repair, or recycle the product.

In 2012, (“Regional E-Waste Monitor”, Schunuchi Honda) there was an estimated 56.56 million tons of electrical and electronic equipment put on the market. With Asia being the world’s largest manufacturer and market for electronics, things must be considered when they also create (2014) 16 million tons of E-waste in a years time. Japan is the leader in digital technology development and houses some of the worlds largest manufacturers. They have worked to execute strong frameworks for E-waste management and support country wide E-waste activities.

To solve any situation first you must assess the problems. Some of the major E-waste concerns are a lack of information and awareness, inadequate reporting on E-waste data, unclear definitions of E-waste country to country, and lack of support to make legislation. While small personal steps can be taken at home like reusing old products, refurbishing, and recycling, countries must assess the increasing E-waste volumes. There is an increasing lack of recycling facilities per region volume, lack of recycling knowledge, and minimal global effort to help the environment.

There will always be new bigger and better gadgets, but next time you dispose of an old electronic, consider the best method for its future and the future of the environment.

*Stats from “ Regional E-Waste Monitor, by Shunichi Honda, Deepali Sinha Khetriwal and Ruediger Kuehr, 2016.  https://drive.google.com/file/d/0B1bF9zth54L8N01XTW9PU04yS3c/view 
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8 Top Chrome Extensions for WordPress Users

WordPress is fairly easy to use.  However, sometimes it becomes a time-drain when you have to do everything in the actual wordpress platform.  Lately, I have been utilizing a lot of Chrome Extensions.

If you haven’t ever used a chrome extension – I highly recommend you try them out.  They can dramatically increase your productivity!

 

Expresscurate

A content curation tool for WordPress bloggers. You need to configure it by –

1. Installing free ExpressCurate WordPress plugin

2. Installing ExpressCurate Chrome extension

3. Finally, Restarting your Chrome browser and start curating

Features include:

  • Content discovery – ExpressCurate will analyze web pages as you browse through them and suggest articles to curate — based on your predefined keywords (you can define them within ExpressCurate).
  • Curate-as-you-read – You can also curate as you come across an interesting article by clicking on the ExpressCurate button in Chrome toolbar.
  • Curation template and tools – ExpressCurate provides a pop up window with predefined fields and tools for you to select a quote from the original article, add a headline, add your annotation, select images, and more.
  • SEO Optimization – In the same pop-up window, ExpressCurate enables you to add the essential SEO attributes, such as meta keywords, descriptions, pick categories, and more.
  • Publishing – Once done with working in the curation window, click on “Curate Now” and ExpressCurate will generate a post draft in your WordPress blog.

 

MultiPress

With “Press This” function you can publish on your own blog about anything you found online, This extension helps you to move contents to your own site.

 

WP-Write

It allows users to publish new posts directly from the Chrome. Supports WordPress.com blogs and self-hosted WordPress sites, uses XML-RPC API.

 

WordPress Keyboard Shortcuts

Gives a complete list of keyboard shortcuts for WordPress. Keyboard shortcut includes Visual Editor shortcuts, Comment moderation shortcuts and Advance shortcuts.

 

PicMonkey > WordPress

This extension let’s you submit screenshots to PicMonkey and then Auto-saves the edited image to wordpress.

A word of caution for this extension: it’s probably the most confusing plug-in to set-up.  The set-up involves synching your wordpress account with your PicMonkey account using API keys.  However, there is a very useful explainer video on the extension page to walk you through the set-up.

 

WordPress Admin Bar Control

Instead of having the admin panel take-up valuable screen space you can use this chrome extension for admin duties.  This is especially helpful when editing on smaller devices.  It follows your chrome installs so you don’t have to install a plugin on each site.

 

WordXPress

If you post a lot on your site, I highly recommend this extension.  It makes it dead simple to post a lot of content on your site.

One major downside with this extension is that you cannot save to drafts.  You also cannot upload multiple images at a time.

 

Tiny Best Image Optimization

This plugin is not wordpress specific, but I had to include it because it’s so awesome!

If you are constantly resizing images for posts I highly recommend this plugin.

 

Summary

 

Hopefully these chrome extensions will help you become more productive with managing your wordpress site.  If you would like to talk about your wordpress site and different ways you can increase traffic and conversions on your site, contact us at the following:

INFO@SPECTRUSS.COM

or

423-800-8633

Did I leave your favorite extension out?  Let me know on facebook.