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We all know that dipping into the potential of Google Ads is a game-changer for businesses seeking online prominence. However, at Spectruss, we steer away from a one-size-fits-all mentality, advocating instead for a nuanced and strategic approach that transcends the confines of Google’s standard recommendations. Let’s dive deeper into our perspective:

Where Your Budget Takes Center Stage

Google’s recommendations? Sure, they’re handy, but they often miss the mark when it comes to understanding the unique financial landscape of your business. Blindly following them? That could mean burning through your budget unnecessarily, resulting in a less-than-ideal cost per lead. Here at Spectruss, we get it – your budget matters. Our expertise lies in understanding the intricacies of your financial constraints, ensuring a savvy allocation of resources for maximum impact.

Tailoring Strategies to Your Account’s Needs

Your Google Ads account is like a fingerprint – uniquely yours. Generic recommendations might fall short when it comes to grasping the nuances of your goals, target audience, and historical data. We take the road less traveled, meticulously analyzing your account to craft strategies tailored to your objectives. No cookie-cutter approaches here – just strategies as unique as your business.

Beyond Keywords: Unleashing the Full Potential of Ad Extensions

Google often emphasizes the importance of keywords, and rightly so. But at Spectruss, we believe in going beyond the basics. Ad extensions, a powerful yet often underutilized feature, can significantly enhance the visibility and effectiveness of your ads. Our strategy involves not only optimizing keywords but also strategically implementing ad extensions tailored to resonate with your audience. It’s about creating a holistic ad experience that captures attention and drives action.

Adapting to Algorithmic Shifts

Google’s algorithms are in a constant state of evolution. What worked yesterday might not be as effective tomorrow. Spectruss keeps a vigilant eye on algorithmic shifts, ensuring that your Google Ads strategy remains adaptive and resilient. We don’t just react to changes; we proactively anticipate them. This forward-thinking approach positions your business to stay ahead of the competition and maintain a strong online presence in the face of evolving digital landscapes.

Elevating Google Ad Performance

Google’s Quality Score is a critical metric that directly impacts ad placement and cost. While Google provides guidelines for improving Quality Score, Spectruss takes it a step further. We engage in a meticulous analysis of your ad content, landing pages, and overall user experience, fine-tuning every element to maximize your Quality Score. The result? Ads that not only grab attention but also enjoy a favorable position on the search engine results page, all while optimizing your budget for peak performance.

A/B Testing for Continuous Improvement

Google Ads recommendations often touch on the importance of testing different ad variations. At Spectruss, we elevate this concept through rigorous A/B testing. Beyond merely comparing ad performance, our approach involves interpreting the data through a strategic lens. We identify patterns, iterate on successful elements, and continuously refine your ads for ongoing improvement. It’s a dynamic process that ensures your Google Ads strategy doesn’t stagnate but evolves for sustained success

The Expertise Factor: Why Trust the Pros

Sure, Google Ads is user-friendly, but interpreting the data and making those crucial strategic decisions? That’s where the human touch comes in. Spectruss boasts a squad of PPC aficionados, seasoned in the art of optimizing campaigns. Their expertise ensures we’re not just following the crowd but making decisions rooted in a deep understanding of digital advertising, maximizing returns on your investment.

What We Do?

While the Google Ads platform provides a user-friendly interface, it’s the human touch that transforms data into actionable insights. Our PPC aficionados don’t merely follow the crowd; they lead with a deep understanding of digital advertising. This understanding allows us to tailor strategies that resonate with your unique business goals, ensuring that every decision is rooted in maximizing returns on your investment.

Decoding the Digital Landscape:

Digital advertising is more than just numbers; it’s about decoding the digital landscape and understanding the nuances that data alone might miss. Our seasoned experts bring a wealth of experience to the table, navigating the complexities of Google Ads with a keen eye for trends, consumer behavior, and industry shifts. This not only ensures that your campaigns stay relevant but also positions your business to adapt proactively to changes in the digital terrain.

Strategic Optimization:

Optimizing campaigns is not a one-size-fits-all endeavor. Spectruss’ PPC aficionados approach optimization as an art, understanding that each business is unique. By delving deep into your objectives, target audience, and historical performance data, we craft strategies that are as distinctive as your fingerprint. This tailored approach ensures that every campaign is optimized for maximum impact, reaching the right audience at the right time.

Beyond Following the Herd:

In a world where conformity is easy, our team thrives on the challenge of standing out. While the Google Ads platform offers recommendations, our experts go beyond, critically analyzing each suggestion in the context of your business dynamics. This ensures that we don’t merely follow the herd but lead with strategies that are specifically crafted to amplify your brand’s voice in the digital space.

Maximizing Returns on Investment:

Ultimately, the goal of any digital advertising effort is to maximize returns on investment. Spectruss’ PPC aficionados understand that success is not just about spending budget wisely but also about making strategic decisions that align with your business objectives. Their expertise ensures that your investment translates into tangible results, whether it’s increased brand visibility, higher conversion rates, or improved overall ROI.

Spectruss Solution: Your Business, Under the Microscope

Curious about the health of your digital marketing efforts? Spectruss offers a backstage pass with our free digital marketing audit. It’s not just a report; it’s a diagnostic tool, unveiling the sweet spots and areas for improvement. Think of it as the starting point for an informed digital marketing journey – empowering you to make decisions that count.

Proven Results with Professional PPC Management

Collaborate with Spectruss, and you’re not just getting a run-of-the-mill service. Our PPC maestros bring a wealth of experience to the table. We don’t just align strategies with your business objectives; we prioritize cost-effectiveness with a dedication to achieving maximum returns on investment. It’s not about blindly following the rules; it’s about crafting strategies that speak to the soul of your unique business.

While Google Ads recommendations provide a valuable baseline, Spectruss transforms them into a dynamic and personalized strategy. From leveraging ad extensions to adapting to algorithmic shifts and mastering Quality Score, our approach ensures that your Google Ads journey is not only effective today but resilient and adaptable for the challenges of tomorrow. Embrace the nuance, dive into the details, and let Spectruss be your guide in unlocking the full potential of Google Ads for your business.

In summary, while Google Ads recommendations have their place, Spectruss believes in a more personalized and savvy approach.  Navigate your digital advertising journey with a strategy that respects your budget, tailors solutions to your account’s needs, and trusts in the human expertise of our PPC professionals. Ready to kickstart your unique journey? Dive into our free digital marketing audit and let’s craft a Google Ads strategy that’s unmistakably yours.

As we approach 2024, one aspect that stands out in this digital era is the remarkable transformation in speed. Consider how swiftly you can now connect with friends and family residing in different countries or access the numerous applications on your smartphone. Everything lies at the touch of your fingertips, and our tolerance for anything slow has dwindled. Online shopping, in particular, has become a part of our routine, and slow website loading is an instant turn-off. When faced with sluggish sites, we quickly switch to alternatives. In this highly competitive world, your competitors are just a click away. A slow website can not only affect your SEO ranking but also leave users frustrated.

The Need for Speed: A User’s Perspective

Imagine this: You stumble upon a website that promises exactly what you’re looking for, but it takes ages to load. Frustrating, right? It’s a scenario many of us have experienced, and it highlights the first crucial point – user experience. Visitors are more likely to abandon a slow-loading site, increasing your bounce rate. They crave instant gratification, and a sluggish website simply doesn’t cut it.

Bouncing Away: The High Cost of Slow Loading Times

Website speed isn’t just about the inconvenience of waiting. It can cost you visitors, revenue, and brand credibility. According to surveys, nearly 40% of users will abandon a website if it takes more than 3 seconds to load. That’s a substantial chunk of potential customers you could be losing.

Website Speed and Conversions: A Powerful Connection

Now that we’ve established the significance of website speed in user experience, let’s talk about its direct impact on conversions.

1. First Impressions Count

The speed at which your site loads creates a lasting impression. When visitors encounter a swift and responsive website, they’re more likely to view your brand positively. A fast-loading site signals professionalism and reliability, making users more comfortable taking the next step, be it making a purchase or signing up for a newsletter.

2. SEO Love for Speed

Search engines, including Google, favor faster websites. They’re more likely to rank well in search results, driving organic traffic to your site. Improved visibility means more visitors, and more visitors translate into higher conversion rates.

3. Mobile Matters

In an increasingly mobile-centric world, website speed on smartphones is a pivotal factor. Slow mobile sites not only frustrate users but also negatively impact your search engine rankings. Ensuring your website is mobile-friendly and quick to load is a must for capturing a broad audience and boosting conversions.

Strategies to Turbocharge Website Speed

Now that we’ve established the importance of website speed, it’s time to explore how you can optimize it. Here are some strategies:

1. Image Optimization

Images are often the largest elements on a web page. Compressing and optimizing images can significantly reduce load times without compromising quality.

2. Minimize HTTP Requests

The more elements a page needs to load (JavaScript, CSS, images, etc.), the longer it takes. Minimizing HTTP requests by combining scripts and stylesheets can expedite loading times.

3. Browser Caching

Browser caching allows returning visitors to load your site faster by storing some of the website’s data on their device.

4. Content Delivery Networks (CDNs)

CDNs distribute your website’s content across multiple servers worldwide, reducing server response time and improving loading speeds for users globally.

5. Quality Web Hosting

Choosing a reliable web hosting provider with excellent server performance can make a world of difference in website speed.

your website speed is a crucial factor that affects both user experience and conversions. A fast, responsive website not only keeps visitors engaged but also boosts your chances of turning them into loyal customers. At Spectruss, we specialize in optimizing website speed to ensure your online presence is not just efficient but also a delightful experience for your users. If you’re looking to revamp your website speed and unlock its full potential, we’re here to help. Contact us today and let’s turbocharge your online success.

In the fast-paced world of online marketing, the secret to success often lies in keeping up with the ever-evolving digital landscape. At Spectruss, we embarked on a thrilling journey to boost conversions for our valued client, Basement and Crawlspace Solutions. With a comprehensive and strategic approach, we witnessed an impressive 84% surge in conversions.

A Website Revamp for a More User-Friendly Experience

Our adventure began with a complete overhaul of the Basement and Crawlspace Solutions website. We understood the importance of creating an online space that was not just visually appealing but also informative and user-friendly. This redesign wasn’t just about aesthetics. It was about structuring existing content. And incorporating fresh, engaging information that provided deep insights into each service area.

We aimed to educate potential customers about the wide array of services that Basement and Crawlspace Solutions offered. This was not just about showcasing their services but also building trust and credibility. We wanted visitors to feel confident in their decision to choose our client.

Strategic SEO Integration

A stunning website is only as effective as the traffic it attracts. This led us to the next vital piece of the puzzle: strategic Search Engine Optimization (SEO) techniques. We understood that for the website to succeed, it needed to be visible on search engine results pages.

Our team put in the hours, researching keywords, optimizing meta descriptions, and ensuring the site loaded quickly. We made sure the website was mobile-friendly, too, considering the rising use of mobile devices for web browsing. It was a meticulous process, and the results were worth the effort.

Additionally, we recognized the importance of offering valuable, engaging content to visitors. We introduced a blog section that not only informed visitors about basement and crawlspace solutions but also established our client as a trusted industry resource. Regularly updated blog posts kept the website fresh. and also served as a valuable knowledge base for those seeking information and guidance.

Pay-Per-Click (PPC) Campaigns for Maximum Exposure

To further boost our client’s online presence, we ventured into Google PPC campaigns. These campaigns were customized to align with each of Basement and Crawlspace Solutions’ service areas, ensuring that visitors received the most pertinent information when clicking on the ads.

The PPC campaigns were crafted meticulously, focusing on high-converting keywords, compelling ad copy, and optimized landing pages. This approach ensured that potential customers received exactly what they were looking for when they clicked, increasing the likelihood of conversion.

We closely monitored and adjusted our PPC campaigns based on real-time data and performance metrics. This allowed us to make the most of our client’s ad spend, ensuring that it was used efficiently to drive conversions.

The Results Are Clear

The combined efforts of our website redesign, strategic SEO integration, and targeted PPC campaigns resulted in an astounding 84% increase in conversions for Basement and Crawlspace Solutions. This wasn’t just about more revenue. It also solidified our client’s position as a leading provider in their industry.

Our client wasn’t just thrilled with the increased conversions; they were equally pleased with the quality of leads generated. The strategic SEO efforts ensured that visitors were genuinely interested in the services offered, leading to more inquiries and a significant uptick in business.

The PPC campaigns played a pivotal role in our success story. By reaching potential customers at the right moment with relevant information, we not only increased conversions but also bolstered brand recognition. Basement and Crawlspace Solutions became a household name in their niche. Further cementing their reputation as a trusted and reputable service provider.

In Conclusion

Our journey with Basement and Crawlspace Solutions demonstrates the power of a holistic digital marketing strategy. Understanding our client’s unique needs and implementing a multifaceted approach enabled us to achieve remarkable results. This success story reminds us that, in the dynamic world of online marketing, adaptability and innovation are the keys to unlocking potential and achieving lasting success.

Reflecting on this project, we are reminded that success goes beyond numbers. It’s about the impact we make on our clients’ businesses. Basement and Crawlspace Solutions is more than just a client. They’re a partner, and we are proud to have played a part in their growth and success. This achievement inspires us to keep pushing boundaries and finding innovative ways to help our clients thrive in the digital landscape. We look forward to taking on new challenges and creating more success stories in the future.

In the ever-shifting realm of digital marketing, there are two buzzwords that often get tangled up – SEM (Search Engine Marketing) and SEO (Search Engine Optimization). It’s a common mix-up, but these are actually two different animals with unique strategies and goals. Let’s dive into the world of SEM and SEO and clarify what sets them apart, so you can use each effectively.

1. Point of View

The first biggie to differentiate SEM from SEO is their point of view. SEO, or Search Engine Optimization, is all about the organic stuff. It’s all about making your website pop up in those unpaid, natural search results on search engines. SEO wizards are like the wizards behind the curtain, tinkering with your website content, meta tags, and backlinks to boost your site’s ranking. SEO loves to keep it third-person, focusing on objectivity and neutrality.

Now, SEM, or Search Engine Marketing, takes a more direct approach. SEM is the paid advertising game on search engines, often through platforms like Google Ads. With SEM, marketers roll up their sleeves and bid on keywords related to their products or services, getting their ads right up there in the search engine results. SEM’s first-person approach underscores that active role of advertisers in reaching potential customers.

2. Voice or Tone

Here’s where things get a bit different in the way SEM and SEO talk. SEO content is like that friendly chat over a cup of coffee – informal, casual, and conversational. It aims to connect with the audience personally, dishing out valuable info while showing off the brand’s personality and goals. You’ll typically find SEO content on a website’s blog or those helpful information pages.

In the world of SEM, it’s all business. SEM adopts a formal, professional, and persuasive tone. Those ads have a job to do – convince users to click on them and take action right away. It’s all about short-term results, not the long-term relationships.

3. Where They Play

Another key difference is where you’ll spot SEM and SEO in action. SEO is all about improving your website’s organic search ranking. It’s like giving your website a makeover for better visibility in search results. Most of the SEO action happens right on your website, with content optimization scattered throughout.

But SEM goes beyond your website. Yes, SEM ads can show up on your website, but they also venture out into the wild – appearing in search engine results, partner websites, even newspapers and magazines. It’s like SEM has a broader stage for immediate visibility.

4. The Keyword Factor

Keywords are the heartbeat of both SEM and SEO, but they’re used a bit differently. SEO gurus are all about naturally weaving those relevant keywords into website content and meta descriptions. It’s like a puzzle – matching what users are searching for with what’s on your site.

Now, in SEM, keywords are gold. Marketers bid on specific keywords to make sure their ads show up in relevant search results. It’s a competitive keyword showdown, demanding strategic thinking to secure that ad placement.

5. Paid vs. Organic

The most fundamental difference between SEM and SEO is the distinction between paid and organic results. SEM involves paid advertising, where advertisers pay for each click (Pay-Per-Click or PPC) on their ads. In contrast, SEO is organic and aims to improve a website’s visibility without direct payments to search engines

6. Measuring Success

How you measure success is another tale of two stories in SEM and SEO. SEM success is all about metrics like click-through rates (CTR), conversion rates, and return on investment (ROI) from ad spend. It’s all about quick feedback on how well your SEM campaign is doing.

SEO success, on the other hand, is measured through organic traffic growth, keyword ranking improvements, and user engagement metrics. SEO’s more of a slow burn, with success metrics reflecting the gradual boost in your website’s visibility and authority.

To wrap it up, SEM and SEO both aim to boost your online presence, but they have different tricks up their sleeves. Understanding these differences is your key to making savvy choices in your digital marketing strategy. Depending on your goals, budget, and timeline, you might go all-in on SEM, stick to the SEO path, or mix them up for a killer combo.

In the world of digital marketing, buzzwords come and go like seasonal fashion trends. But one buzzword that’s here to stay and deserves every bit of attention it gets is “Marketing automation.” And when we talk about taking your marketing game to the next level, integrating it with your Customer Relationship Management (CRM) system is the icing on the cake.

So, grab your coffee, pull up a chair, and let’s dive into the fascinating world of marketing automation and CRM integration. But hey, we promise not to drown you in tech jargon; instead, we’ll make this as easy to digest as your grandma’s homemade pie.

 

What is CRM?

In today’s fast-paced digital landscape, businesses face the challenge of connecting with their target audience across various channels. Multi-channel marketing has emerged as a powerful strategy to navigate this dynamic landscape, fostering business growth and success. In this blog, we will delve into the world of multi-channel marketing, uncovering its benefits and how it can propel your business to new heights.

What is Multi-Channel Marketing?

Firstly, we need to understand what Multi-channel marketing is. Multi-channel marketing is the practice of engaging customers through various marketing channels. These channels encompass a wide range of platforms, including social media, email marketing, SEO, content marketing, Google Ads, Google My Business, AdRoll, and CRM. There are honestly limitless marketing channels, but it’s important to know exactly what is required to keep your strategy effective.

The fundamental idea behind multi-channel marketing is to create a seamless and consistent brand experience across different platforms, meeting customers where they are and delivering a personalized message.

The Benefits of Multi-Channel Marketing

1. Expanded Reach and Visibility

Adopting a multi-channel marketing approach allows businesses to broaden their reach to a diverse audience. As customers have unique preferences for interacting with brands, some prefer social media, while others rely on search engines or Google My Business for local discoveries. Engaging with customers across multiple channels ensures that our message reaches a broader pool of potential customers. It increases our brand visibility and exposure. Companies that embrace multi-channel marketing strategies witness a 24% increase in their return on investment (ROI) compared to those using only one channel

2. Improved Customer Engagement

We know that the ultimate goal of any brand is to build and strengthen a relationship with its customers. When we have engaging customers on our preferred platforms, it enhances our overall brand experience. Research says that brands that engage customers through multiple channels experience a 30% increase in purchase rate compared to those using only one channel.

3. Higher Conversion Rates

Ultimately, what every business needs is conversions! Multi-channel marketing enables businesses to guide potential customers through the buying journey with relevant content and promotions at different stages. Consistent brand messaging across channels builds trust and credibility, leading to higher conversion rates. Customers are more likely to make a purchase when they encounter your brand multiple times on different platforms. Strategies like these not only provide you with conversions but also result in higher customer retention rates.

Importance of Different Marketing Channels in Multi-Channel Strategy

As we discussed earlier, there are limitless marketing channels that brands can use. However, here we have listed some important marketing channels that not only provide results but also increase the possibility of conversions.

1. Google Ads

Google Ads, previously known as AdWords, is a powerful marketing tool used to generate leads. It enables businesses to showcase targeted ads to potential customers based on their search queries. Google Ads allows your brand to reach users precisely when they are actively seeking products or services like yours, driving relevant traffic to your website and increasing conversion opportunities.

However, it’s essential to ensure that your Google Ads campaigns are set up properly. When it comes to setting up effective campaigns, it can be quite tricky, and some people end up losing their money without getting any conversions in return. Always make sure your campaigns are highly optimized and are set up by Google Ads experts.
Are you looking for the right Google Ads Expert for your business? Contact us today to book your free consultation session.

2. AdRoll

AdRoll serves as a powerful retargeting and prospecting platform, reaching out to potential customers who have previously interacted with your website or displayed interest in your products or services. Through retargeting, you can gently remind these potential customers about your brand and encourage them to return and make a purchase.

3. Google My Business

Google My Business (GMB) offers a free tool for businesses to manage their online presence on Google, including Google Maps and search results. By optimizing your GMB profile, you can enhance your local search visibility and provide essential information to potential customers, such as your address, phone number, business hours, and customer reviews.

4. SEO (Search Engine Optimization)

SEO involves optimizing your website and content to enhance its visibility in organic search results. A strong SEO strategy ensures that your website ranks higher in search engine results pages (SERPs), attracting increased organic traffic and better opportunities to captivate potential customers.

5. Social Media

Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others play a vital role in multi-channel marketing. These platforms offer unique opportunities to engage with your audience, share valuable content, run targeted ads, and build a community around your brand. Leveraging social media helps businesses humanize their brand and establish meaningful connections with customers.

6- CRM Software 

Using CRM software is essential for several reasons. First, it improves overall efficiency by automating repetitive tasks, such as email marketing, lead generation, and customer follow-ups. This automation saves time and allows businesses to focus on high-value activities.

Second, CRM software enhances customer engagement by providing a unified view of each customer’s journey across various channels. This enables businesses to deliver consistent and cohesive experiences, leading to increased customer satisfaction and loyalty. Moreover, CRM software facilitates data-driven decision-making by offering real-time analytics and performance metrics. This data empowers businesses to identify successful marketing channels, optimize campaigns, and make informed decisions to drive business growth.

Implementing a Successful  Strategy

To make the most of multi-channel marketing, businesses should consider the following steps:

Understand Your Audience

Initiate research to understand your target audience. Identify the channels they frequent and the type of content that resonates with them the most. Leverage analytics tools to gather data on customer behavior, preferences, and purchasing patterns. This knowledge will enable you to tailor your multi-channel marketing efforts to cater to your audience’s needs effectively.

Create Consistent Brand Messaging

Consistency is key in multi-channel marketing. Ensure that your brand message, voice, and visuals remain consistent across all platforms. This consistency reinforces brand recognition and strengthens customer trust, ultimately creating a memorable and unified brand experience.

Choose the Right Channels

Not all channels are equally effective for all businesses. Select the channels that align with your target audience and business goals. For instance, B2B companies might find LinkedIn more conducive for lead generation, while B2C brands may thrive with a strong presence on Instagram and Facebook.

Integrate Channels for a Seamless Experience

Integrate different marketing channels to create a seamless experience for customers. For instance, if a customer discovers your product through social media, they should be able to effortlessly transition to your website to make a purchase. Cross-channel integration ensures that customers can interact with your brand smoothly, regardless of the platform they are on.

Conclusion

As helpful as these marketing channels can be, numerous businesses are hesitant to fully embrace multi-channel strategies due to the considerable time, effort, and continuous monitoring they demand. Managing multiple channels can indeed be time-consuming and labor-intensive compared to focusing on a single channel.

Moreover, successfully navigating these channels requires a good amount of experience and expertise. For newcomers or fresher marketers, it can be overwhelming to make the most of these channels without the guidance of seasoned professionals.

At Spectruss, we take pride in our team of professionals who not only possess extensive experience but are also highly competent in delivering outstanding results. With our expertise and dedication, we are committed to providing you with the best outcome possible. Embracing a multi-channel approach doesn’t have to be daunting when you have a reliable and skilled team like ours by your side. Together, we can harness the power of these channels to drive your business toward remarkable growth and success.
Take your marketing game to another level by booking a free 30-minutes consultation session with us!

Voted in the top 15 Atlanta agencies for Legal Marketing and Advertising.

We are honored to be named in the Top 15 Atlanta agencies for Legal Marketing and Advertising. Our team has been serving the Atlanta area for 10+ years, and we don’t plan on going anywhere anytime soon! We serve clients in every industry, and have had many success stories with past clients in the legal field. 

What was said about us, “Spectruss is a branding and marketing company that caters to commercial clients in Atlanta and nearby areas. Its virtual chief marketing officer package helps clients in the legal field establish in-house marketing teams, execute research and data analysis, and perform audits. The company implements e-commerce development, influencer marketing, SEO, technology integration, and full-stack expansion to generate more traffic. Other services include brand positioning, campaign planning and reporting, email work, and audience segmentation. Spectruss has worked with Taco Bell, Texas Roadhouse, and KFC.”

Some of the past law firms we have worked with include:

Best Hayduk Brock
Patrick Beard Schulman and Jacoway 

Read Patrick Beard Schulman and Jacoway Law Firm’s case study here: https://spectruss.com/case-studies/patrick-beard-schulman-jacoway-p-c/

Let us help your law firm excel! Contact us today to get started.

Lookout Wild Film Festival was established in 2012. During the past decade, LWFF has grown from a small gathering viewing films at the Crash Pad and moving its way to small theaters at The Chattanooga Choo Choo and The Walker Theater. Now the festival has made its home at the Tivoli Theatre, showing films at the largest screen of its type in North America. How did they do this? By implementing an increase in awareness and ticket sales with Spectruss!

Spectruss CEO, Sam Silvey, has been part of the festival’s board of directors since its establishment and has been working with the board on pushing the festival’s growth each year. Since 2012, Spectruss has managed and overseen all of Lookout Wild Film Festival’s creative content from the website design and development to all marketing and promotional collateral, including both digital and print assets for the past ten years.

In 2019, the first year the Lookout Wild Film Festival is being shown at the Tivoli, Spectruss gave the festival a brand new look with an updated festival logo, a brand new website and a complete refresh of the identity of the festival for its premiere at the Tivoli Theatre. Films were coming from all over the world and festival goers have significantly increased from the past years. With the success of the 2019 festival, Spectruss continued to deliver the same energy for the upcoming January 2020 festival.

Right after the 2020 festival, COVID-19 began to spread forcing the festival to remagine the event for the next year. Lookout Wild moved the films outdoors for the 2021 festival to coincide with the Nightfall Summer Concert Series.

For 2022, Andy Johns, Festival Director for LWFF, faced another challenge promoting the attendance for the festival at the current stage of the pandemic. Andy and the board came to the realization that it will require more help in 2022 than ever before when it came to advertising initiatives.

Prior to Spectruss stepping in with a successful advertising campaign in order to increase awareness and ticket sales within a very limited time frame, the festival was in jeopardy of being canceled due to the low volume of ticket purchases. With only two weeks left to boost ticket sales, Spectruss quickly implemented an aggressive push to the strategic marketing and advertising campaign that led to the success of the event.

The campaign included various digital advertising initiatives via social media, email marketing, as well as a highly strategic placement of billboard campaigns, all of which ran for only two weeks to increase ticket sales at a substantial rate. Upon carefully selecting the appropriate targeted audience and applicable platforms, the advertising messaging incorporated a sense-of-urgency campaign strategy to incentivize customers to buy weekend passes before ticket prices went up. We ran multiple price increases in the two weeks leading up to the festival so we could create multiple sense-of-urgency campaigns that included digital social ads and email campaigns for each price increase. The result from this strategy yielded more weekend passes sold in 2022 than before covid.

According to Andy, “I can’t suggest highly enough working with their team. It’s a creative crew, it’s a fun crew, it’s a crew that got the culture that we were after, and took our event and made it their own. It’s been a great partnership over the years, and I can’t recommend them highly enough.”

Increase awareness and ticket sales at your next event by contacting us today: https://spectruss.com/contact/