Are you stumped on how to reach 20% of the population? A.K.A Gen Z. Media savvy and always on their phone, let’s talk about marketing to Gen Z.
Don’t be boring.
That’s right. The old TV commercial tactics are not going to reach them. Quite frankly, they sniff out any content that is not “genuine”. Speaking of boring- they don’t have a long attention span. It’s better to give them tid bits of content at a time, and grab their attention as soon as the camera starts rolling.
- Trustworthiness– Gen Z wants to know what your brand stands for. Think about your beliefs and values (environmentally friendly, charities you support, etc.) Know who you are and what your company stands for. Boldly remind your audience of these things.
- Influencers– Gen Z is more likely to listen to their favorite influencers than celebrities. Invest your ad dollars into an influencer and incorporate them into your next campaign.
Need help marketing to Gen Z? Contact us today!