Capabilities

Marketing and advertising services we've done for years, and still do.

Since 2012 we've built, run, and still deliver every capability on this page. Strategy comes first. Then we do as much of the execution as you need, with a team we hand-pick for each job.

Tell us what's broken Or run a free GEO scan →

Strategy first

Not a menu. A plan.

Most companies don't need all eleven. They need the right two or three, in the right order, pointed at the actual problem. We find that first, then build it.

Sam leads the strategy on every engagement. The specialists doing the work have done it for years, and AI speeds up everything it should.

Sam Silvey hosting Spectruss AI Live from the Spectruss studio

AI Marketing

AI-built campaigns, content, and automation, checked by people who did it by hand first.

AI opportunity audit across marketing, advertising, and sales
ChatGPT ads strategy and management
AI-assisted campaign and content production
Marketing and sales automation
CRM and workflow integration

Proof: Basement and Crawlspace Solutions, #8 to #1

AI Marketing →

Fractional CMO

Senior marketing leadership that owns the plan and the number.

Marketing strategy and annual plan
Budget ownership and allocation
Vendor and agency management
Positioning and messaging direction
Channel mix across digital and traditional

Proof: Fowler Brothers Co. Home & Patio, 7 to 8 figures

Fractional CMO →

Go-to-Market Strategy

Who to sell to, what to say, and where to show up first, before a dollar is spent.

Business and marketing analysis
Ideal customer and segment definition
Competitor analysis
Positioning and messaging
Channel plan and launch sequence

Proof: Brewski, Sold out

Go-to-Market Strategy →

Fowler Brothers Co. billboard by Spectruss

Advertising

Google, Meta, YouTube, LinkedIn, TV, print, and billboard, wherever it pays.

Advertising strategy and media plan
Google Ads and YouTube
Meta and Instagram ads
LinkedIn ads
Retargeting

Proof: Liberty Safe, Front page of Reddit

Advertising →

Local search rankings before and after Spectruss SEO work

SEO & GEO

Found on Google. Cited in ChatGPT, Gemini, and AI Overviews.

Technical SEO audit and fixes
AI crawler access, schema, and llms.txt
Local SEO and Google Business Profile
Keyword and question research
Content that ranks and gets cited

Proof: Basement and Crawlspace Solutions, #8 to #1

SEO & GEO →

Kentuckiana Contracting Services website built to generate leads

Lead Generation

Campaigns, landing pages, and CRM so every lead gets worked.

Lead generation campaigns
Landing pages and forms
CRM setup or integration
Lead scoring and qualification
Automated email and text follow-up

Proof: Kentuckiana Contracting Services, $1M to $9.3M

Lead Generation →

The DERM Expert video podcast produced by Spectruss

Content Creation

Photo, video, podcast, and social, produced to sell.

Brand and lifestyle photography
Product photography for e-commerce and ads
Commercial and TV spot production
Short-form video ads
Reels, shorts, and stories

Proof: Liberty Safe, Front page of Reddit

Content Creation →

Hutton and Smith Brewing Company branding by Spectruss

Branding & Positioning

Naming, identity, and voice that make you the obvious choice.

Positioning and messaging
Naming
Brand voice guide
Logo and identity system
Brand style guide

Proof: Fowler Brothers Co. Home & Patio, 7 to 8 figures

Branding & Positioning →

Rick Terry Jewelry Designs website by Spectruss

Website Development

Custom sites and e-commerce that convert and get found.

Custom WordPress design and development
E-commerce on WooCommerce or Shopify
POS, CRM, and inventory integrations
Landing pages built for campaigns
Mobile-first, fast-loading builds

Proof: Kentuckiana Contracting Services, $1M to $9.3M

Website Development →

Data & Analytics

Tracking and reporting that shows what the money did.

Tracking audit
Google Analytics 4 setup
Conversion and event tracking
Call tracking
CRM and ad platform connections

Proof: Basement and Crawlspace Solutions, #8 to #1

Data & Analytics →

Hunter Museum of American Art site research and architecture

Market Research

Customer, competitor, and market insight that tells you what to build and who will buy it.

Customer interviews
Customer surveys
Ideal customer profiles
Competitor analysis
Market sizing and demand research

Proof: Brewski, Sold out

Market Research →

Distinguished achievements

We play to win.

Expertise.com's Best Web Designers in Chattanooga for 2026, two Silver ADDYs, Best Advertising Agency in Chattanooga for 2024, Three Best Rated in 2022 and 2025, and Expertise.com's Best Legal Marketing Companies in Atlanta. Nice to have. The results on the client side matter more.

Case studies

Problems we've solved.

All case studies →

Kentuckiana Contracting Services

The problem

Stuck around $1M with a team of 10.

The result $1M to $9.3M

Team grew from 10 to 40+.

Basement and Crawlspace Solutions

The problem

Ranked #8 in a market led by a national player.

The result #8 to #1

In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.

Fowler Brothers Co.

The problem

Two brands splitting one business.

The result 7 to 8 figures

An ADDY-winning rebrand that made two brands one.

How it works

Not a list of deliverables. The thing keeping you up at night.

We look at the whole company, find what's actually causing it, and build a plan that makes sense for where you are and what you can invest. Then we work it with you until it's fixed.

A 15-minute call.

Tell us what's broken. We'll tell you straight if we can help.

The Deep Dive.

A paid, hands-on look at your marketing, advertising, and sales. You get a clear plan, whether you hire us or not.

How the Deep Dive works →

The work.

We lead the strategy and do as much of the execution as you need.

Not a menu. A plan.

AI Marketing

Fractional CMO

Go-to-Market Strategy

Advertising

SEO & GEO

Lead Generation

Content Creation

Branding & Positioning

Website Development

Data & Analytics

Market Research

We play to win.

Problems we've solved.

Not a list of deliverables. The thing keeping you up at night.

A 15-minute call.

The Deep Dive.

The work.

So, what's the problem?