Advertising
Advertising that pays for itself.
Google, Meta, YouTube, LinkedIn, streaming, TV, print, and billboard, wherever it pays. We plan it, make it, place it, and show you what the money did.
We've been making ads since the early 2010s. In 2018, when Facebook's firearms ad ban reached gun safes, we made a video for Liberty Safe that went to the front page of Reddit anyway.
The problems it solves
Spending money. Not sure why.
How we work it
How we run advertising. Planned to the number.
We start with the number the ads have to hit, then pick the channels that can hit it. Creative and media are planned together, by the same people.
Plan to the number.
Budget, channel mix, and targets set from your cost per lead and revenue goals, not from what is easiest to sell.
Make work worth stopping for.
Copy, design, video, and TV production in house, built for each channel.
Place it where it pays.
Search, social, video, streaming, TV, print, and outdoor, bought and managed as one plan.
Read the results.
Tracking from first click to closed lead, with monthly reporting that shows what each dollar did.
What's included
Strategy first. Then the work.
- Advertising strategy and media plan
- Google Ads and YouTube
- Meta and Instagram ads
- LinkedIn ads
- Retargeting
- Streaming TV
- Broadcast TV production and placement
- Print and direct mail
- Billboards and outdoor
- Conversion tracking and reporting
Every engagement starts with a 15-minute call. If it makes sense, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
The work
See it for yourself.
Proof
Problems we've solved.
All case studies →
Facebook banned ads for their whole category.
6M+ views and an ADDY-winning viral campaign that led to the national account.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Two brands splitting one business.
An ADDY-winning rebrand that made two brands one.
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio
Fowler Brothers Co. case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
Where we use it: Home Services, Healthcare, Retail, E-commerce, B2B, Professional Services
Questions
Advertising, answered.
It depends on your goals, your industry, and how competitive your market is. We set the budget from the number you need to hit and leave room to test.
Google captures people already searching for what you sell. Meta, YouTube, streaming, and TV build demand with people who are not searching yet. Most companies need a mix, and we recommend one based on your numbers.
Engagement usually shows up within weeks. Strong return typically takes 60 to 90 days of testing and optimization.
Yes. We produce and place TV, print, direct mail, and billboard work, and plan it alongside digital so every channel tells the same story.
Yes. Copy, design, photo, video, and TV production are done in house, so the creative and the media plan come from the same team.
Capabilities