SEO & GEO
SEO that ranks. GEO that gets cited.
Buyers still search Google, and more of them now ask ChatGPT, Gemini, and AI Overviews first. Generative engine optimization (GEO) makes sure you show up in both places.
We started in 2012 building websites, and a website nobody finds doesn't do much. Search has been part of the work ever since, and now that includes the AI tools that answer before anyone clicks.
The problems it solves
Your competitors show up. You don't.
How we work it
How we do SEO and GEO. One foundation, two kinds of visibility.
Google and the AI tools reward the same things: a site they can read, content that answers real questions, and proof that others trust you.
Fix the foundation.
A full audit of speed, structure, mobile, schema, and crawler access, including the AI crawlers, then the fixes.
Answer the questions buyers ask.
Pages and posts built around real searches and real questions, with direct answers, specific facts, and clear headings.
Earn trust.
Local listings, Google Business Profile, reviews, citations, and links from sites that matter in your market.
Track both kinds of visibility.
Rankings, map position, traffic, and leads, plus whether AI tools mention and cite you.
What's included
Strategy first. Then the work.
- Technical SEO audit and fixes
- AI crawler access, schema, and llms.txt
- Local SEO and Google Business Profile
- Keyword and question research
- Content that ranks and gets cited
- Link building and citations
- Review strategy
- AI search visibility tracking
- Monthly rankings and leads reporting
Every engagement starts with a 15-minute call. If it makes sense, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
Proof
Problems we've solved.
All case studies →
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services
Kentuckiana Contracting Services case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
Where we use it: Home Services, Healthcare, Retail, B2B
Questions
SEO & GEO, answered.
GEO, or generative engine optimization, is the work of getting your business cited in AI answers from tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews. It builds on SEO and adds a focus on clear answers, structure, and trust signals AI tools rely on.
SEO gets your pages ranked in search results. GEO gets your business named and cited inside AI-generated answers. Most of the groundwork is shared, which is why we do them together.
Most sites see meaningful movement in three to six months. Technical fixes and local listings can show up sooner, while competitive terms take longer.
Common reasons are a robots.txt file that blocks AI crawlers, vague content that answers no specific question, weak structure, and few reviews or citations. Our free GEO scan shows where you stand.
Yes. Search engines and AI tools keep changing, and your competitors are not standing still. Ongoing work keeps what you earned and builds on it.
Capabilities