Go-to-Market Strategy Consulting

The problems it solves

Launching is easy. Landing is hard.

01 A launch with no plan behind it.The product is ready, and nobody has decided who it is for or how they will hear about it.

02 Selling to everyone.The message tries to reach every buyer, so it lands with none of them.

03 A new market that looks like the old one.What worked at home gets copied into a new city or segment, and it stalls.

04 A sales team with nothing to sell into.Sales is hired and ready, but marketing hasn't built the demand they need.

05 Spending before knowing.Ads and agencies get paid before anyone has tested who buys and why.

How we work it

How we build a go-to-market plan. Market first, then the move.

We look at the whole company first: the business, the competition, the systems, and the brand. Then we decide where to show up first.

1

Know the business.

Interviews with leadership and a review of your goals, capacity, current marketing, and sales process.

2

Know the market.

Competitor analysis, keyword and ad bid data, local presence, and the customer research that tells us who will actually buy.

3

Pick the first move.

Positioning, message, channels, and launch sequence, with a recommended monthly and annual budget.

4

Launch and adjust.

We run the launch with you, read the early numbers, and shift spend toward what is working.

What's included

Strategy first. Then the work.

Business and marketing analysis
Ideal customer and segment definition
Competitor analysis
Positioning and messaging
Channel plan and launch sequence
Keyword and ad bid research
Pricing and offer review
Recommended monthly and annual budget
Launch metrics and reporting plan

Every engagement starts with a 15-minute call. If it makes sense, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.

Proof

Problems we've solved.

All case studies →

Brewski

The problem

A new flavor in a market overflowing with options.

The result Sold out

It sold out in gas stations and grocery stores, and social media filled with requests to bring it to new cities.

Hutton & Smith Brewing Co.

The problem

A new brewery in a crowded, growing market.

The result 50th to 16th

Among the fastest-growing breweries in the US from 2017 to 2019, with a World Beer Cup gold and two Great American Beer Festival medals.

Refined Looks

The problem

Three brands, one location, and no structure to grow.

The result 1 location to 5

In 3 years, after a rebrand and restructure of all 3 brands.

“Spectruss has allowed us to scale exponentially and we have been highly impressed and grateful.”

Ray FigueroaCEO, RefinedLooks Plastic Surgery & Spa Refined Looks case study →

Where we use it: Retail

Questions

Go-to-Market Strategy, answered.

A go-to-market strategy is the plan for taking a product, service, or business into a market: who you sell to, what you say, which channels you use first, and what it should cost.

Before a launch, a new location, a new market or segment, or a rebrand. It is also worth doing when growth stalls and you are not sure the current plan still fits.

A written plan with your target customer, positioning, message, channel mix, launch sequence, and a recommended budget. You keep it whether you hire us to run it or not.

Yes. We lead the strategy and do as much of the execution as you need, from branding and the website to advertising and lead generation.