Brewski ยท Retail
A new flavor. Sold out fast.
The problem
A new flavor in a market overflowing with options.
Brewski was launching a new flavored beer inspired by lake days, boat rides and water skiing. It had to stand on its own in a saturated craft beer market and still build on an existing brand.
What we found
Nostalgia was an asset.
We studied how beer drinkers choose and stay loyal, where Brewski would be sold and who lived there, with a focus on younger millennial craft beer fans. The parent company had been making beverages since 1922, so nostalgia was an asset to use.
What we built
Then we went and built it.
The work
What it looked like.
The result
Sold out
It sold out in gas stations and grocery stores, and social media filled with requests to bring it to new cities.
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