Fractional CMO
A fractional CMO who owns the number.
Senior marketing leadership without the full-time salary. Sam Silvey sets the plan, owns the number, and leads a team we hand-pick to do the work.
Sam founded Spectruss in 2012 and has spent fourteen years inside 250+ companies. He has personally done the jobs a CMO manages: brand, web, video, ads, TV, print, and analytics.
The problems it solves
No CMO. Five vendors.
How we work it
How a fractional CMO engagement works. One leader, one number.
Strategy first, then execution only where it pays. You get one senior leader who sees the whole budget and answers for the result.
The Deep Dive.
A paid, hands-on look at your marketing, advertising, and sales. You keep the plan whether you hire us or not.
One plan, one budget.
We turn what we found into a plan with clear goals and a budget that matches where you are and what you can invest.
Lead the work.
Sam runs the strategy and your vendors, or our team takes over the execution. You choose how much we do.
Report on the number.
Regular reviews tied to revenue, leads, and cost per lead, not clicks and impressions.
What's included
Strategy first. Then the work.
- Marketing strategy and annual plan
- Budget ownership and allocation
- Vendor and agency management
- Positioning and messaging direction
- Channel mix across digital and traditional
- Sales and marketing alignment
- KPI dashboards and regular reporting
- Leadership team meetings
- Execution through our team, as needed
Every engagement starts with a 15-minute call. If it makes sense, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
The work
See it for yourself.
Proof
Problems we've solved.
All case studies →
Two brands splitting one business.
An ADDY-winning rebrand that made two brands one.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Three brands, one location, and no structure to grow.
In 3 years, after a rebrand and restructure of all 3 brands.
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio
Fowler Brothers Co. case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
“Spectruss has allowed us to scale exponentially and we have been highly impressed and grateful.”
Questions
Fractional CMO, answered.
A fractional CMO is a senior marketing executive who works with your company part time. You get C-suite strategy and ownership of the marketing number without hiring a full-time executive.
Sam Silvey, who founded Spectruss in 2012. He has worked with more than 250 companies and has personally done the jobs a CMO manages, from brand and web to ads, TV, and analytics.
Both. Sam leads the strategy, and our team does as much of the execution as you need. You can also keep your current vendors and have Sam direct them.
Usually when marketing spend is real but nobody owns the result, when growth has stalled, or when several vendors are working without one plan.
Most engagements run at least three to six months, because that is how long it takes to see a plan move the number. It starts with a 15-minute call.
Less than a full-time executive, because you pay for the senior time the work needs instead of a salary, benefits, and equity. We do not publish set prices: every engagement is scoped after a 15-minute call, once we know what is broken.
An agency sells the work it does. A fractional CMO owns the plan and the number across every channel and vendor. With Spectruss you get both: Sam leads the strategy, and our team does as much of the execution as you need.
Yes. We have offices in Chattanooga, Tennessee and Tampa, Florida, and we work with companies across the country. Most first calls happen over video.
Capabilities
Usually it's not just one thing.
Go-to-Market Strategy
Who to sell to, what to say, and where to show up first, before a dollar is spent.
Explore → 02Advertising
Google, Meta, YouTube, LinkedIn, TV, print, and billboard, wherever it pays.
Explore → 03Data & Analytics
Tracking and reporting that shows what the money did.
Explore →