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Ranked #8. Number 1 in under a year.

#8 to #1In under 12 months, with 317% more conversions and a 58% lower cost per lead. The company sold to private equity at month 12 and merged with USS.
317%More conversions
58%Lower cost per lead
12Months to a private equity sale
Basement and Crawlspace Solutions work by Spectruss

The problem

Ranked #8 in a market led by a national player.

Basement and Crawlspace Solutions is a Chattanooga foundation repair, waterproofing and crawlspace encapsulation company. Their reputation was growing, but they sat at #8 in their market and their website did not match the quality of their work.

What we found

Leads today, and rankings that last.

They needed two things at once: rankings that bring in leads for the long term, and campaigns that make the phone ring today. The old site lacked the clarity, structure and technical SEO to do either.

What we built

Then we went and built it.

1

A rebuilt website

Redesigned from the ground up, with service pages that educate, build trust and make it easy to request a quote.

2

SEO and link building

In-depth keyword research, on-page optimization and a link-building campaign to raise their authority across Chattanooga and nearby areas.

3

Ongoing content

Blog articles aimed at key search terms and local service queries.

4

Google Ads

Targeted campaigns on high-intent searches, with ad copy and landing pages refined to lower the cost of every lead.

The work

What it looked like.

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Basement and Crawlspace Solutions local search ranking heatmap
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The result

#8 to #1

In under 12 months, with 317% more conversions and a 58% lower cost per lead. The company sold to private equity at month 12 and merged with USS.

Cost per conversion down 58%, March to September 2023
Form submissions up 528% and Google phone calls up 48%, March to September 2023
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision. They designed a beautiful website, have optimized SEO with several great new ideas and we have not missed a beat with PPC lead volume. Their communication, which I value highly, has only gotten better. I highly recommend giving them an opportunity to earn your business if you need marketing help!”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions

More case studies

More problems we've solved.

All case studies → Next: Fowler Brothers Co. Home & Patio →
Kentuckiana Contracting Services work by Spectruss
Kentuckiana Contracting Services
The problem

Stuck around $1M with a team of 10.

The result $1M to $9.3M

Team grew from 10 to 40+.

 Dexter White Construction work by Spectruss
Dexter White Construction
The problem

Decades of craftsmanship and no way to show it online.

The result Every home, its own page

A portfolio that makes it easy for buyers to find the styles they love and picture their own home.

 Hard Knox Plumbing work by Spectruss
Hard Knox Plumbing
The problem

A plumber that teaches customers, with a site that did not.

The result Built to be found

Website, ads, SEO and content working together so Knoxville homeowners find Hard Knox when they need a plumber.

Got a problem like this one?

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