Dexter White Construction ยท Home Services
Decades of homes. A page for every one.
The problem
Decades of craftsmanship and no way to show it online.
Dexter White Construction has built homes in Chattanooga since the early 1990s, from facelifts to fully custom builds. They needed a website that reflected the quality and range of architectural styles in their work.
What we found
Buyers shop by style.
A gallery would not do it. Buyers shop by style and by detail, so each home needed its own story: the photos, the construction methods and the finishes.
What we built
Then we went and built it.
A curated portfolio
We collected and curated photography from their extensive body of work.
A page per home
Each project has its own name, gallery, construction insights and breakdown of finishes.
Browse by style
Homes organized by architectural style, from Craftsman to Modern Farmhouse to Traditional.
Website management
Ongoing management that keeps every past project on display.
The work
What it looked like.
The result
Every home, its own page
A portfolio that makes it easy for buyers to find the styles they love and picture their own home.
More case studies
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
A plumber that teaches customers, with a site that did not.
Website, ads, SEO and content working together so Knoxville homeowners find Hard Knox when they need a plumber.