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At the heart of Spectruss are creative minds that think beyond the status quo to build and execute cutting edge work, fueled by market research and data analysis, that guarantees slices of these breads! 

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<b>Get<br />
Some</b><br />
from Our<br />
Commander

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The Furniture Shoppe<br />
+<br />
The Patio Shop

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Spectruss Launches<br />
CBD Product Line, Kyte Life

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Our purpose at Spectruss is to strengthen and build your brand identity. We do this with creative campaigns, intelligent programming, beautiful design, compelling videos, engaging social content, research based marketing strategies and progressive advertising management.

We’re<br />
Always<br />
<b>Hard</b><br />
@<br />
<b>Work.</b>

3800 St. Elmo Avenue<br />
Suite 221<br />
Chattanooga, Tennessee

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<h4>Chattanooga advertising agency uses strategic digital marketing to help Sturm Cosmetic Surgery experience growth by five times in a single month</h4>



<p><strong>Chattanooga, TN- August 9th, 2019-</strong> Spectruss, a full-service advertising agency based in the Chattanooga, TN area, initiated strategic planning and progressive advertising management to increase growth for Sturm Cosmetic Surgery by 380% from June to July. Incorporating research-based digital marketing strategies has been the foundation for building a strong and growing customer base for Sturm Cosmetic Surgery, located in Ames, Iowa.  </p>



<figure class="wp-block-image"><img src="https://cms.spectruss.com/wp-content/uploads/Sturm_NewsImage2.jpg" alt="" class="wp-image-212029"/></figure>



<blockquote class="wp-block-quote"><p>“Reaching a specific target audience is a key component to Sturm Cosmetic Surgery’s incredible growth,” says Preslie Gifford, Advertising Manager at Spectruss. “In order to market to a focused demographic, it is essential to make sure display ads are seen by the right people. I focus on utilizing Google Ads due to the fact that research indicates potential cosmetic patients search ‘the best of the best’ near their location. This means people in the Ames, IA surrounding area who are searching anything related to cosmetic procedures will see Sturm Cosmetic Surgery at the top of the google search list. Social media advertising isn’t far behind in ranking. The key to social is combining fun, informative and promotional content.”</p></blockquote>



<p>With consumer research, competitive analysis, and audience segmentation, Spectruss has built a strong brand identity for Sturm Cosmetic Surgery that has produced significant results. Spectruss used digital strategies to drive more traffic to Sturm’s website which in return, drove traffic to the office. Sturm Cosmetic Surgery experienced double the amount of website traffic in the month of July compared to the month of June.</p>



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<figure class="wp-block-image"><img src="https://cms.spectruss.com/wp-content/uploads/Website-Growth-1024x603.png" alt="" class="wp-image-212030"/></figure>



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<p>ABOUT SPECTRUSS <br> Spectruss is a full-service advertising agency based out of Chattanooga, TN that specializes in marketing solutions utilizing custom website development, brand identity, videography and photography, digital marketing, e-commerce, paid media, public relations, review management, and data analysis. Their mission is to build long-lasting relations, living on the cutting edge of technology, advertising, and marketing to provide an unrivaled return on investment for clients. <br> For more information about Spectruss, its clients, and services, visit https:// spectruss.com. </p>

Spectruss Provides Exponential Growth for Cosmetic Surgeon

The success of a company depends heavily on the way you market your business. Specialized marketing efforts are crucial for creating brand consistency and business growth. In order to take your company to the next level, you must hire a marketing expert; however, in-house marketing directors or chief marketing officers require an expensive salary while still needing to outsource additional services such as videography, programming, design, etc.

What if you could partner with a whole team of dedicated marketing experts who deliver strategic marketing to reach your business goals, without the premium salary? Enter the Virtual CMO.
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<h3>So what is a Virtual CMO?</h3>
A Virtual CMO (vCMO) covers all strategic marketing for your business. It’s an outsourced team of &nbsp;professionals who work together to lower your customer acquisition cost while freeing up your valuable time. VCMO reduces overhead, relieves the pain of 3rd management, and strengthens your brand identity.
<blockquote>“Every business needs a strong and consistent brand identity, whether B2B or B2C. To accomplish this, you must tackle every area of advertising and marketing. Not only is this expensive for a business to do, it's also a lot of 3rd party management, which allows for inconsistency in brand identity.” - Sam Silvey, CEO at Spectruss.</blockquote>
<h3>VCMO Services Include:</h3>
<a href="https://spectruss.com/wp-content/uploads/2019/07/new.jpg"><img class=" wp-image-211763 aligncenter" src="https://spectruss.com/wp-content/uploads/2019/07/new-300x200.jpg" alt="" width="521" height="347"></a><a href="https://spectruss.com/wp-content/uploads/2019/07/vcmo2.jpg">
</a>
<h2>Benefits of a Virtual CMO</h2>
<h3>Cost Efficiency</h3>
One of the biggest benefits of hiring a vCMO is that your business is saving a huge amount of money! A virtual CMO is providing companies with estimated savings between 30-70%. This is because an average Chief Marketing Officer’s salary is $170k, not including additional costs of outsourced divisions. With a virtual CMO, an effective, outsourced team could cost less than a third of that expense.
<h3>High Quality Results</h3>
With a higher focus and consistency comes a higher quality output. An outsourced vCMO sees your business from an outside perspective which allows for unbiased, honest opinions about your company. Their network of marketing resources will allow them to analyze what works, what needs improvement, and clearly prioritize the problems needed to be solved for your business.
<h3>All in one Staffing Solution</h3>
A virtual CMO provides expertise across multiple disciplines. If your company launches a new product or service into a new marketing medium (digital media, social media, etc.), an in-house marketing director may not have the experience or skills to effectively execute to the public. When you hire an outsourced vCMO, you will have access to a broader range of expertise.
<h3>Consistency</h3>
Effective marketing requires consistency to establish brand recognition and positive customer experience. While business owners have every intention of driving their marketing efforts, something more pressing is bound to hit their desk becoming the new priority. An outside team’s priority will always be to provide marketing that delivers proven and measurable results while ensuring you make the right marketing decisions for your business.
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Virtual CMO is the Answer to Growing Your Business

<h2>Social Media Demographics</h2>
In order to maximize your brand’s social media presence, it is important to understand the demographics of different social platforms.&nbsp;You don’t want to waste time creating content on a platform where your target audience doesn’t have a large existence.
<h3 style="text-align: left;">Instagram</h3>
<a href="https://sproutsocial.com/insights/new-social-media-demographics/"><img class="wp-image-211727 aligncenter" src="https://spectruss.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-18-at-11.45.12-AM-300x211.png" alt="" width="487" height="342"></a>

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<h3 style="text-align: left;">Facebook</h3>
<a href="https://sproutsocial.com/insights/new-social-media-demographics/"><img class="wp-image-211728 aligncenter" src="https://spectruss.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-18-at-11.48.39-AM-300x199.png" alt="" width="517" height="343"></a>
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<h3>LinkedIn</h3>
<a href="https://sproutsocial.com/insights/new-social-media-demographics/"><img class="wp-image-211731 aligncenter" src="https://spectruss.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-18-at-2.22.27-PM-300x204.png" alt="" width="527" height="358"></a>
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<h3>Twitter</h3>
<a href="https://sproutsocial.com/insights/new-social-media-demographics/"><img class="wp-image-211732 aligncenter" src="https://spectruss.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-18-at-2.22.12-PM-300x203.png" alt="" width="553" height="374"></a>
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<h2>Social Media Engagement</h2>
It is important to note why consumers follow and unfollow brands. Paying attention to these indicators can help you improve your business profile and create more engaging content.
<h3>Why Consumers Follow Brands</h3>
<a href="https://www.marketingprofs.com/charts/2019/41243/why-people-follow-and-unfollow-brands-on-social-media"><img class="wp-image-211729 aligncenter" src="https://spectruss.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-18-at-10.51.02-AM-300x227.png" alt="" width="553" height="419"></a>
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<h3>Why Consumers Unfollow Brands</h3>
<a href="https://www.marketingprofs.com/charts/2019/41243/why-people-follow-and-unfollow-brands-on-social-media"><img class="wp-image-211730 aligncenter" src="https://spectruss.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-18-at-11.02.13-AM-300x188.png" alt="" width="581" height="364"></a>
<h2>Build a Strong Profile</h2>
<h3>Strategy</h3>
Building a social media strategy for your business is extremely important. It will help you to pinpoint who you are as a brand and give you direction on content to post. Take the time to identify your target audience to ensure you are utilizing the best platform to reach your consumers.
<h3>Theme</h3>
Using a theme helps boost your presence by creating a visually appealing profile and adding an overall uniformed look. Theming your account is especially effective on Instagram. Using similar filters, imagery and color schemes helps set a mood that reflects your brand to your followers.
<h3>Visuals</h3>
Use strong visuals on your social media accounts by integrating high quality pictures and videos. Posting eye-catching visuals is a great way to attract a bigger following. Think outside the box with your images such as utilizing puzzle feeds or grid images on instagram.
<h3>Captions</h3>
Be informative, get creative and use humor. Captions are an important part of your social media posts because they can drastically increase engagement. Asking questions in your captions encourages your followers to comment responses on your post. When a post receives a certain amount of engagement, Instagram’s algorithm actually boosts that post so more users are likely to see it.
<h3>Content</h3>
Mix up your content and keep it interesting. Utilizing Instagram/Facebook Stories is a great way to add something different to your profile while also reaching a large audience. Over 500 million instagram users engage in instagram stories every single day. Utilizing live stories is another great way to draw in your audience. Since your followers are notified when you start a live video, its a great way to increase engagement with consumers.

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Tips to Strengthen Your Brand's Social Media Presence

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Spectruss Provides Exponential Growth for Cosmetic Surgeon

Virtual CMO is the Answer to Growing Your Business

Tips to Strengthen Your Brand's Social Media Presence