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At the heart of Spectruss are creative minds that think beyond the status quo to build and execute cutting edge work, fueled by market research and data analysis, that guarantees slices of these breads! 

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<b>Get<br />
Some</b><br />
from Our<br />
Commander

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The Furniture Shoppe<br />
+<br />
The Patio Shop

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Spectruss Launches<br />
CBD Product Line, Kyte Life

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Our purpose at Spectruss is to strengthen and build your brand identity. We do this with creative campaigns, intelligent programming, beautiful design, compelling videos, engaging social content, research based marketing strategies and progressive advertising management.

We’re<br />
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<b>Work.</b>

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3800 St. Elmo Avenue<br />
Suite 221<br />
Chattanooga, Tennessee

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<p>We've entered into a new decade of email design. </p>



<p>It's important that we adapt our email strategies to appeal to new audiences and keep ahead of the competition. Check out the trending 2020 email designs below that will be sure to spark new interest and grab the attention of your readers!</p>



<h3>Design for Dark Mode</h3>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-01-09-at-4.50.47-PM-2.png" alt="" class="wp-image-212486" width="898" height="395"/><figcaption><br></figcaption></figure></div>



<p>We’ve all heard about Dark Mode. This new feature on digital devices displays copy on a dark background and a light foreground. This setting is gaining huge popularity and is a solution for those with light sensitivity. More people are using dark color schemes as the default setting on their digital devices and find bright designs to be a jarring experience. </p>



<p>Designers should start using darker background colors in their email designs to stand out against the many bright-colored email campaigns we saw in 2019. </p>



<p></p>



<h3>Use Minimalistic Design</h3>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/negative-space-2-1024x777.jpg" alt="" class="wp-image-212492" width="815" height="618"/></figure></div>



<p>The power of minimalism is in the beauty of simplicity. Inboxes can get quickly jam-packed with emails, so cut through the noise with an easy-to-read design using plenty of negative space. By simplifying the content and making it easily digestible, you provide a clear call to action for the reader. </p>



<p>Minimalistic design in emails has been gaining attention over the last year and is expected to continue to soar in 2020.</p>



<p></p>



<h3>Apply 3D Visuals</h3>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/3D-1024x777.jpg" alt="" class="wp-image-212487" width="813" height="617"/></figure></div>



<p>Designers are getting more creative with their use of visuals in emails. 3D visuals have already begun to gain popularity with big brands because it delivers imagery that is more realistic and intriguing. In contrast to traditional flat imagery, 3D visuals bring products to life and spotlight key messages. </p>



<p>Using 3D imagery in email campaigns brings a wow factor to the table and is expected to continue to gain major traction in 2020.</p>



<p></p>



<h3>Ditch the Columns</h3>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-01-16-at-2.04.52-PM-527x1024.png" alt="" class="wp-image-212490" width="539" height="1046"/></figure></div>



<p>Switch it up and don’t be so boring! So many emails follow the typical column layout which starts with the email header at the top followed by the product image, description, and so forth. </p>



<p>This year, think beyond the conventional email layout and start using broken grids in your designs to create a more engaging experience for your subscribers.</p>



<h3></h3>

Email Design Trends for 2020

<p>The holiday season is here and businesses everywhere are gearing up for the busiest shopping day of the year- Black Friday. Over 74 million Americans shop on Black Friday (if they were to form a country, it would be the 20th most populous on Earth!) Is your business ready?!</p>



<p>With so many stores offering huge deals on Black Friday, it can be difficult to stand out against all the noise. However, incorporating a few simple strategies can help your business provide an excellent Black Friday experience and leave a lasting impression on your customers.</p>



<h4>Staff well</h4>



<p>The crowds....the lines. We all know what this national shopping day is like. Make sure you have plenty of staff to get your customers through the checkout lines quickly. If your store is understaffed, it will be a very long and frustrating day. Black Friday shoppers are expecting lines, but your store can offer a refreshing experience by being extra organized and efficient. </p>



<h4>Make it fun</h4>



<p>Black Friday is a long and busy day for your staff, so make it fun by bringing in lots of snacks and goodies for the break room. You can even offer contests and prizes for meeting goals at the end of the day. Making it fun for your employees will help to create a positive atmosphere which will translate to a great customer experience with your store.</p>



<h4>Keep your store looking extra special</h4>



<p>According to a recent study, foot traffic to big box stores is expected to increase by 34% this year. Many small and medium retailers located near these stores could expect a spike in traffic as well. It is important for your businesses to prepare for this additional traffic by making sure your store looks in tip-top shape. Bringing out your latest merchandise, sprucing up your window displays and keeping things in order throughout the big day will be sure to leave a great impression on your customers. </p>



<h4>Don't try to compete with the big box stores</h4>



<p>Let's face it, the retail giants will always be able to offer bigger and better deals on Black Friday. Trying to compete with the big stores will only hurt your business by eating up all your margins. Instead, your business needs to focus on what those box stores can't offer- a personal experience. As a smaller business, putting community and family values first is essential for generating loyal customer relationships. So, don't bother opening on Thanksgiving because your customers will appreciate your businesses more for staying closed on the holiday. </p>



<h4>Offer coupons with future dates</h4>



<p>With the influx of traffic to your store on Black Friday, it is important to implement a strategy to encourage those shoppers to keep coming back. A great way to do this is by handing out coupons to customers at checkout. Be sure that those coupons are dated for a week or two in the future. This will bring shoppers back to your store during a less rushed time and could lead to long-term customer relationships. </p>

5 Tips for a Successful Black Friday

<p>If your emails aren’t mobile-friendly, you could be missing out on a huge opportunity to engage your subscribers and drive conversions. A recent study shows that 67% of all emails are now opened on mobile devices. In order to grab the attention of the modern day consumer, it is imperative to tailor your emails for smaller screens and scrolling fingers. Check out these key tips to ensure your emails are optimized for mobile viewers. </p>



<h3>1. Short Subject Lines</h3>



<p>47% of email recipients decide whether to open an email based on the subject line alone. If the subject is too long, it can get cut off on a mobile screen and disrupt the opportunity to connect with your reader. A mobile device only shows 25-30 characters of an email subject line, so it is imperative to be concise with your wording. </p>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/short-subject-lines-gmail-email-1024x853-1024x853.png" alt="" class="wp-image-212365" width="613" height="510"/></figure></div>



<h3>2. Single Column Layout</h3>



<p>On a mobile device, multiple columns in an email often look too busy and can be confusing for the reader. Using a single column template will simplify your design and highlight your important content. It also makes the email easily scrollable, keeping your call-to-action in direct line of sight.</p>



<h3>3. One Clear Call to Action</h3>



<p>Emails that contain a single call to action (CTA) can increase clicks 371% and conversions 1,617%. To receive the maximum amount of clicks on a mobile device, it is important to keep a CTA to 2-4 words, use a higher contrast button color, place CTA towards the top of the email, and size the button to at least 44 x 44 pixels. </p>



<h3>4. Concise Copy</h3>



<p>Too much copy in an email can be overwhelming and boring to look at, especially on a mobile device. Use bulleted lists and short paragraphs to create easily scannable content for the reader. It is also important to increase the size the text to avoid people needing to zoom in to read the information. </p>



<h3>5. Space to Click</h3>



<p>Mobile screens get crowded quickly. If you stack links and CTA’s too close together without leaving enough space around them, recipients can accidentally click the wrong link. To keep this from happening, make sure to leave plenty of room to click, keep links to a minimum, and avoid stacking them. </p>



<h3> </h3>



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5 Quick Tips for Mobile-Friendly Email Campaigns

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Email Design Trends for 2020

5 Tips for a Successful Black Friday

5 Quick Tips for Mobile-Friendly Email Campaigns