home-contact-form-logo-dark

home contact form logo dark

home-contact-form-logo

home contact form logo

brewski-8

brewski

fs_chair

FS_Chair

chattwhiskey_cask

ChattWhiskey Cask

home-contact-dots

home contact dots

home-slide-1-box-image

home slide 1 box image

home_slide_1_dot

home_slider_1_main

home_slider_1_small

Beauty<br />
begins<br />
here<br />
<b>Refine<br />
aesthetic studio</b>

home-slide-2-dot-grid

home slide 2 dot grid

home_slider_2_main

home_slider_1_small-2

Check<br />
This Out<br />
<b>Hunter<br />
museum of<br />
American art</b>

home-slide-3-dot-grid

home slide 3 dot grid

home_slider_3_main

home_slider_3_small

home_slider_4_main

cheers!<br />
<b>hutton & smith<br />
brewing company</b>

home-slide-4-dot-grid

home slide 4 dot grid

home_slider_4_small

home-slide-5-box-image

home slide 5 box image

home_slider_5_small

Want more than just a tip?

home-news-grid-left

home news grid left

home-news-grid-center

home news grid center

home-news-grid-right

home news grid right

astec-logo

brewski-logo

cw-logo

gfs-logo

transcard-logo

hutton-smith-logo

liberty-safe-logo

sturm-logo

fs-logo

lwff-logo

pbsj-logo

refine-logo

conversant-logo

tinker-ma-logo

onion-bottom-logo

summitt-logo

joint-chiro-logo

new-blue-logo

gallery-1401-logo

high-point-logo

amex-logo

prestige-logo

cistech-logo

axispoint-logo

monty-logo

3800 St. Elmo Avenue<br />
Suite 221<br />
Chattanooga, Tennessee

footer-dots

footer dots

footer-google

footer google

footer-google-2

footer google 2

footer-hubspot

footer hubspot

footer-logo-2

footer logo

footer-linkedin

footer linkedin

footer-youtube

footer youtube

footer-instagram

footer instagram

footer-facebook

footer facebook

footer-twitter

footer twitter

footer-upcity

footer upcity

header-dark-hamburger

header dark hamburger

header-dark-logo

header dark logo

header-light-hamburger

header light hamburger

header-light-logo

header light logo

header-linkedin

header linkedin

header-youtube

header youtube

header-instagram

header instagram

header-facebook

header facebook

header-twitter

header twitter

header-x

header x

<p>To say that 2020 is a unique time for businesses around the world is an understatement. There is no playbook for a health crisis such as COVID-19. This global pandemic has significantly altered consumer behavior and attitudes, ultimately changing the way people interact with your brand, find your site, and access your products. The ever-changing cultural window of COVID-19 is requiring brands to create at significant speeds just to keep their content relevant to the consumer.</p>



<p>Challenging times like these require marketers to be extremely nimble and develop an actionable plan to optimize business performance. This is where smaller, more agile agencies such as Spectruss have the upper hand. At Spectruss, we have the ability to quickly pivot in our marketing strategies to help businesses adapt in changing circumstances. By closely monitoring data, our team can test, learn, and adjust in real time to ensure your brand messaging remains relevant and your advertising efforts are correctly allocated.</p>



<p>As a marketing agency who has worked closely with brands during this time, we have found that businesses who quickly adapt their messaging, digital, and e-commerce strategies set themselves up for success. During this time of social distancing, our team implemented new digital solutions for our clients, allowing them to continue to serve their targeted audience in a unique way.</p>



<h4>Social Media Campaigns</h4>



<p>With the stay at home order sweeping the nation, cosmetic surgeons and medical spas were drastically affected, as they rely on face-to-face consultations with patients. For one of our clients, Refine Aesthetic Studio, we launched a social media campaign that offered virtual consultations for their clients. Utilizing digital technology gave the studio the ability to continue to help their patients, even with their office doors temporarily closed.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/IMG_DB4A4B08B8F2-1-1024x1024.jpeg" alt="" class="wp-image-212844" width="486" height="486"/></figure></div>



<h4>E-commerce</h4>



<p>As consumers stay home and shift their shopping habits towards online, it was imperative to quickly provide an e-commerce solution for our client, The Furniture Shoppe, a high-end furniture store in the Chattanooga area. Our team took immediate action towards building a beautiful, functional e-commerce website which significantly increased the store’s online presence. This not only gave our client a solution to continue sales during the lockdown, but also created a platform that would maximize their revenue intake for years to come.</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-05-13-at-4.33.04-PM-1024x728.png" alt="" class="wp-image-212845"/></figure></div>



<p>During this constantly evolving time of consumer behavior, it is imperative for businesses to quickly adapt. While we all hope that things go back to “normal” soon, companies must be prepared for the lasting impact on the consumer landscape. Brand messaging, digital, and product strategy may need to significantly evolve in the post-COVID-19 age.</p>

Marketing in the Covid-19 Age

<p>The future of e-commerce is booming. In fact, e-commerce sales are forecasted to increase from 15% in 2020 to 25% in 2025. If you've been considering starting an e-commerce business, now is the time! </p>



<p>When it comes to building an online store, there are many important factors you must consider to ensure you are creating the best performing e-commerce website for your business. </p>



<p>In the video below, Spectruss showcases the key elements necessary for an outstanding, profitable e-commerce website.</p>



<iframe width="560" height="315" src="https://www.youtube.com/embed/luQunyjo2rg" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe>



<p></p>



<p>Excited to start your e-commerce business yet?? We sure are. Read below to learn more about how you can make sure your e-commerce website is a success!</p>



<p></p>



<p></p>



<h3>Platforms</h3>



<p>The platform your ecommerce store is built on serves as the foundation for your business. In order to maximize your online success, it is crucial to choose a platform that best represents your overall business goals. We highly recommend building your e-commerce store with either Woo-Commerce or Shopify, depending on your unique business needs.</p>



<p>WooCommerce uniquely offers the capability to build on top of Wordpress - which accounts for 60% of all content management systems. It also offers complete website control, source code ownership, and customization options that other platforms simply do not have. With over 3.8 million companies using the WooCommerce platform, it’s clear that this is the preferred choice.</p>



<p>For companies looking for a more affordable option, Shopify is the recommended platform. Businesses using Shopify are limited to the platform’s themes, plugins, credit card processing system, and hosting fees. Despite the limitations, this platform remains a good option for budget-friendly businesses looking to launch a store quickly.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-04-15-at-12.11.29-PM-5.png" alt="" class="wp-image-212674" width="661" height="163"/></figure></div>



<h3>Fully Responsive </h3>



<p>Fully responsive means your site works seamlessly across all screen sizes, such as mobile, tablet and desktop. With over 50% of online transactions taking place on mobile devices, it’s crucial that your e-commerce store is optimized for mobile! Utilizing responsive design ensures that your customers will have a smooth user experience from start to finish, no matter which device they are shopping on.</p>



<h3>Product Photography</h3>



<p>Eye-catching, beautiful product photography is crucial for showcasing your merchandise online and grabbing the attention of your potential customers. The right lighting, positioning, and brand language makes all the difference!</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-05-08-at-2.00.11-PM.png" alt="" class="wp-image-212826" width="666" height="374"/></figure></div>



<h3>PCI Compliance</h3>



<p>Implementing PCI compliance on your ecommerce site ensures that all credit card transactions are secure. This alleviates you of any potential liability and builds trustworthiness with your potential customers.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-05-08-at-2.02.39-PM.png" alt="" class="wp-image-212827" width="655" height="368"/></figure></div>



<h3>Analytics</h3>



<p>Gathering data from your website is extremely useful for increasing your online sales. As you begin driving traffic to your new site, it’s critical that you have proper analytics set up to help you understand your customers’ behavior. Measuring this data will help adjust the way you advertise, maximizing your your user traffic and online sales. If you don't have tracking tools properly set up, you could miss out on huge business growth opportunity.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-05-08-at-2.03.49-PM.png" alt="" class="wp-image-212828" width="672" height="377"/></figure></div>



<p>Ready to get started with an AWESOME e-commerce website? Our team at Spectruss would love to help! </p>

The Key to Building a Profitable Ecommerce Website

<p>A strong online presence is crucial for the growth and success of your business. So how do you ensure your website is performing at its best and you are getting the best possible ROI on your digital marketing efforts? It all starts with web analytics.</p>



<p>Tune in to the video below as CEO of Spectruss, Sam Silvey, discusses the importance of website analytics, the key data to focus on, and how you can use it to prove a return on investment for your business. </p>



<iframe width="560" height="315" src="https://www.youtube.com/embed/RF0FQ5d6DO8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe>



<p></p>



<p></p>



<h4>The Best Platforms to Use</h4>



<p>Over 55% of the top 10,000 websites in the world use Google Analytics, making it the most highly recommended data measurement platform for businesses today. Not only is Google Analytics free to use, but it also gives your company the ability to analyze in-depth details about the visitors on your website.</p>



<p>In addition to Google Analytics, HubSpot is another extremely useful analytics tool that manages tracking codes to collect important website user data. By bringing all your Google Analytics and HubSpot data together, you can analyze and report across the entire customer journey, ultimately allowing you to devise a successful strategy for your business.</p>



<h4>Know the goal for your website</h4>



<p>As mentioned in the video, the goal for your company website is to direct traffic towards your call-to-action, whether that be filling out a contact form, buying a product, or clicking a phone number. Once you have a clear call-to-action for your website, your company can then move towards maximizing conversions. </p>



<p>After you have identified your call-to-action for your website, you must then discern how much that conversion is worth to your company. Known as a conversion value, assigning a numerical value to specific conversions is crucial for determining their impact on your business. This gives you the clarity to optimize and make decisions based on real ROI data.</p>



<h4>Understand your website traffic</h4>



<p>Monitoring the traffic to and on your website helps your business better understand your online visitors, potential customers, and interactions with your site. Google Analytics is a great platform for tracking this important data, giving your business the ability to pinpoint exactly how your website is performing, and in what areas it can be improved. </p>



<p>In order to make your website more successful, you must first analyze how traffic navigates on your website. Tracking data from product purchases, abandoned shopping carts, bounce rates, page clicks, and session duration gives your company a clear picture of where the drop off is on your site, what content your potential customers are looking for, and where you want to spend your ad budget to drive more traffic. </p>



<h4>Collect data from mobile, tablet and desktop</h4>



<p>With content consumption drastically increasing on mobile phones, it’s more important than ever to ensure that your website is optimized on all devices. In fact, we are now seeing up to a 60% conversion rate take place on mobile phones. Comparing conversion data from mobile, tablet, and desktop versions is extremely important for reviewing inbound traffic and identifying the success or failure of how your website is performing across all devices.</p>



<h4>Manage advertising spend to identify what converts best</h4>



<p>Now that you have been collecting and analyzing data, it’s time to start advertising to drive more traffic to your website. Return on ad spend (ROAS) is one of the most important metrics for digital advertising. Essentially, ROAS answers the fundamental marketing question, “If I put X amount of money in a marketing channel, what will I get back in return?” Using the website analytics collected from your digital ads helps you to know if your ad budget is actually providing a return on investment. </p>



<p></p>



<p></p>



<p>If you’d like to learn more about how to make your website perform the best it can and really prove a return on investment, give us shout! We’d love to talk with you. </p>

Why Web Analytics are Crucial for a Successful Business (Video)

Home