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At the heart of Spectruss are creative minds that think beyond the status quo to build and execute cutting edge work, fueled by market research and data analysis, that guarantees slices of these breads! 

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<b>Get<br />
Some</b><br />
from Our<br />
Commander

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The Furniture Shoppe<br />
+<br />
The Patio Shop

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Spectruss Launches<br />
CBD Product Line, Kyte Life

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Our purpose at Spectruss is to strengthen and build your brand identity. We do this with creative campaigns, intelligent programming, beautiful design, compelling videos, engaging social content, research based marketing strategies and progressive advertising management.

We’re<br />
Always<br />
<b>Hard</b><br />
@<br />
<b>Work.</b>

3800 St. Elmo Avenue<br />
Suite 221<br />
Chattanooga, Tennessee

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<p>If your emails aren’t mobile-friendly, you could be missing out on a huge opportunity to engage your subscribers and drive conversions. A recent study shows that 67% of all emails are now opened on mobile devices. In order to grab the attention of the modern day consumer, it is imperative to tailor your emails for smaller screens and scrolling fingers. Check out these key tips to ensure your emails are optimized for mobile viewers. </p>



<h3>1. Short Subject Lines</h3>



<p>47% of email recipients decide whether to open an email based on the subject line alone. If the subject is too long, it can get cut off on a mobile screen and disrupt the opportunity to connect with your reader. A mobile device only shows 25-30 characters of an email subject line, so it is imperative to be concise with your wording. </p>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/short-subject-lines-gmail-email-1024x853-1024x853.png" alt="" class="wp-image-212365" width="613" height="510"/></figure></div>



<h3>2. Single Column Layout</h3>



<p>On a mobile device, multiple columns in an email often look too busy and can be confusing for the reader. Using a single column template will simplify your design and highlight your important content. It also makes the email easily scrollable, keeping your call-to-action in direct line of sight.</p>



<h3>3. One Clear Call to Action</h3>



<p>Emails that contain a single call to action (CTA) can increase clicks 371% and conversions 1,617%. To receive the maximum amount of clicks on a mobile device, it is important to keep a CTA to 2-4 words, use a higher contrast button color, place CTA towards the top of the email, and size the button to at least 44 x 44 pixels. </p>



<h3>4. Concise Copy</h3>



<p>Too much copy in an email can be overwhelming and boring to look at, especially on a mobile device. Use bulleted lists and short paragraphs to create easily scannable content for the reader. It is also important to increase the size the text to avoid people needing to zoom in to read the information. </p>



<h3>5. Space to Click</h3>



<p>Mobile screens get crowded quickly. If you stack links and CTA’s too close together without leaving enough space around them, recipients can accidentally click the wrong link. To keep this from happening, make sure to leave plenty of room to click, keep links to a minimum, and avoid stacking them. </p>



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<p></p>

5 Quick Tips for Mobile-Friendly Email Campaigns

<p>The holiday season from November to the end of December is the most lucrative time of year for retailers. Is your business ready for the shopping frenzy? With the holidays quickly approaching, now is the time to formulate your marketing strategies to attract customers and generate those sales! Check out these marketing tips below to see how your business can maximize its sales during the holiday season.</p>



<h3>Make Your Cyber 5 Strategy Part of a Bigger Game Plan</h3>



<p>Those extremely important shopping days from Thanksgiving to Cyber Monday are referred to as the "Cyber 5". A common misconception is to get your ad campaigns up and running just in time for Black Friday. While it is crucial to recognize the Cyber 5 as huge shopping days, implementing a more comprehensive advertising approach will result in a more consistent and effective campaign. In 2018, marketers devoted 19% of their search budgets to Cyber 5 spending, but those days make up for just 9% of holiday shopping. This year, more businesses are looking to adopt a strategy that encompasses the Cyber 5 as well as the whole extended holiday season. This results in catching the attention of both the October early-bird shoppers and the last minute shoppers.</p>



<h3>Optimize for Mobile Use</h3>



<figure class="wp-block-image"><img src="https://cms.spectruss.com/wp-content/uploads/mobile-2-1024x683.jpg" alt="" class="wp-image-212361"/></figure>



<p>A growing number of consumers are visiting websites from mobile devices. <br> Your business must be optimized for mobile use if you want customers to find your store and stay to shop. A responsive web design is crucial for grabbing the attention of consumers and will result in greater engagement and higher sales numbers. The National Retail Federation projects 105 billion in online sales this holiday season with an estimated 127 million shoppers predicted to shop on Cyber Monday. Of these Cyber Monday shoppers, 25 million said they would specifically use their mobile devices for purchases. </p>



<h3>Take Advantage of In-Channel Buying </h3>



<p>Consumers are more connected than ever before. A recent study found that 64% of customers are using multiple channels to complete a single transaction. This translates to many touchpoint across numerous different platforms. In 2018, holiday traffic to digital sites from social media channels grew by 22% year over year. This year, even more shoppers are expected to be buying in-channel. This means that retailers should be ready to push their brand where the consumers already are, such as social media platforms. </p>



<h3>Royal Highnies' Holiday Success </h3>



<figure class="wp-block-image"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2019-10-17-at-11.18.21-AM-2.png" alt="" class="wp-image-212358"/></figure>



<p>Royal Highnies is a growing luxury loungewear and undergarment retailer. From boxer shorts to lounge pants, to tee shirts and more, Royal Highnies provides ultimate comfort for the whole family.</p>



<p>During the 2017 holiday season, Royal Highnies wanted to boost its online advertising in order to attract more consumers to the brand. This is where Spectruss came in. Our team worked with Royal Highnies to implement digital marketing strategies that would result in a huge ROI. </p>



<p>First, we conducted detailed market research to identify a specific target market for Royal Hignies. Based off this audience, we did rigorous keyword research to ensure their brand would be seen by the right consumers.</p>



<p>Once we defined a specific customer base, we developed a digital marketing plan that included creative email campaigns, shopping ad campaigns, display ads, social media ad campaigns and fresh graphics.</p>



<p>This campaign utilized new approaches and creative materials designed specifically to reach Royal Highnies' target market. The end result? Royal Highnies saw a 25% increase in online sales and a 10% increase in wholesale sales.</p>

Boost Your Sales During the Holiday Season

<p>We’ve all seen the headlines, and some of us have already felt it. A recession is looming. The R word can send chills down a business owner’s, and even employees’, spine. Luckily, there’s good news. We know how to beat a recession. On top of that, we know how to make your company beat your competitors in a recession. Here’s how:<br></p>



<p></p>



<iframe width="560" height="315" src="https://www.youtube.com/embed/tRh30FU9vYY" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe>



<p></p>



<p>First, a company should see a recession as an opportunity to beat your competition, not to run and hide. For instance, Taco Bell and Pizza Hut took advantage of McDonald’s choosing to drop their advertising budget during the 1990-91 recession. The result was Pizza Hut growing 61%, Taco Bell 40% and McDonald’s declined 28%. Pretty astonishing numbers, right!?<br></p>



<p>Second, a recession is a great time to trim the extra fat and lower your recurring overhead. Payroll is the largest recurring line item cost for each business, and if things slow down during a recession, you could be stuck with an uncomfortable amount of payroll. At the same time, those large agencies that you have been using for your campaigns and technical aspects of marketing, charge huge numbers based on their large overhead. This is where smaller, more nimble agencies, such as Spectruss, have an upper hand. Not only do we thrive in the digital realm, but we also have all of the capabilities in-house to act as your entire marketing department. This lowers your costs, and allows you to easily scale up or down with us, even on a month-to-month basis.&nbsp;<br></p>



<p>Third, have a team that is constantly watching the data. There will be a lot of opportunity that will open up during a recession, including areas of advertising with less saturation, lower costs per click, and adjusted sales pitches that really resonate. Having the ability to track all of this data, monitor it daily and adjust in real time will produce the largest return on your investment.&nbsp;<br></p>



<p>Attacking advertising and marketing with a digital first approach has helped Spectruss grow over the last 8+ years. We have grown to bring all technical aspects of marketing and advertising in-house, thus strengthening the client’s brand identity and lowering their overall cost. We can either act as your out-of-house marketing department taking lead from your in-house CMO, or even help you build strategy as your Virtual CMO. In short, Spectruss makes your business recession proof.&nbsp;<br></p>



<p>Give us a shout today to setup a free consultation with Founder Sam Silvey.&nbsp;<br></p>

Recession Proof Your Business

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5 Quick Tips for Mobile-Friendly Email Campaigns

Boost Your Sales During the Holiday Season

Recession Proof Your Business