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Beauty<br />
begins<br />
here<br />
<b>Refine<br />
aesthetic studio</b>

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Check<br />
This Out<br />
<b>Hunter<br />
museum of<br />
American art</b>

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cheers!<br />
<b>hutton & smith<br />
brewing company</b>

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3800 St. Elmo Avenue<br />
Suite 221<br />
Chattanooga, Tennessee

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<p>Yes, we are open and we are here for your business during this difficult and uncertain time. Our heart goes out to all of the doctors and nurses working tirelessly to fight this virus, the grocery store clerks and truck drivers working overtime to keep our shelves stocked, and the many businesses who have closed their doors in an effort to stop the spread of COVID-19.</p>



<p>We believe your company can continue to prosper and your mission advance amidst this virus pandemic. During this time of social distancing, it is imperative that businesses adapt to serving their valued customers with digital options.</p>



<h4>Now is the time to showcase your business online. <br></h4>



<h4>And we are here to help you do it.</h4>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/refine_section_3.png" alt="" class="wp-image-212640" width="547" height="548"/></figure></div>



<p>If you don’t currently sell online, it’s time to start now. We can promote your products online with our flexible e-commerce platforms, giving you the ability to sell 24/7. Whether your business would benefit from platforms such as Shopify, WooCommerce, or Facebook Marketplace, our experienced team can provide you with online selling options that will continue sales and serve your valued customers from the comfort of their home. </p>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-03-25-at-2.46.13-PM-1.png" alt="" class="wp-image-212638" width="587" height="114"/></figure></div>



<p>During this current situation, we have seen a significant rise in digital advertising to drive sales online. If your business already sells online, it is more important than ever to implement advertising strategies that will increase your online visibility and drive traffic to your e-commerce website. </p>



<p>Whether your business needs an e-commerce website, digital advertising management, or council on next steps to take, our dedicated team of experts is here for you. Schedule a free consultation with us today!</p>



<h2><a href="https://spectruss.com/contact">Click HERE to get started!</a></h2>



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Showcase Your Business Online

<h3>The Client</h3>



<p>Refine Aesthetic Studio, an affiliate of Plastic Surgery Group, is a new premier medical spa located in downtown Chattanooga, TN. Our team at Spectruss used creative design and e-commerce web development to build a custom website for Refine Aesthetic Studio. </p>



<p>We also manage their digital marketing, advertising and social media platforms to help build brand awareness and increase online visibility. Other creative work includes event planning, PR, promotion and creative packaging.</p>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/office-1-2.jpg" alt="" class="wp-image-212584" width="512" height="512"/></figure></div>



<h3>Web Design</h3>



<p>Our creative team was eager to design a beautiful platform for Refine Aesthetic Studio that would readily attract clients. We thoughtfully chose color schemes, images, and layouts that would provide a visually appealing online experience and successfully portray the company’s overall brand image.</p>



<h3>Ecommerce</h3>



<p>We built a custom website with ecommerce capability to offer online ordering for Refine Aesthetic Studio’s skincare lines. Our goal was to create a convenient online shopping experience for clients to easily purchase their favorite skincare products. Designed to be responsive on all platforms, customers can use any device to shop on Refine Aesthetic Studio’s site.</p>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-03-13-at-1.39.53-PM-1.png" alt="" class="wp-image-212585" width="550" height="510"/></figure></div>



<h3>Social Media</h3>



<p>Social media is an effective platform for your business to gain exposure and build customer relationships. Our team managed Facebook and Instagram platforms for Refine Aesthetic Studio to build brand awareness through engaging content that showcased their services, products, and upcoming events. In just one month, Refine Aesthetic Studio saw significant social media growth.</p>



<h3>Print </h3>



<p>Using print materials is a great way to present potential customers with valuable information about your business in a small, portable form. Our creative team designed visually engaging literature to help build a recognizable brand and promote the offered services for Refine Aesthetic studio.<br></p>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-03-13-at-1.43.23-PM-1.png" alt="" class="wp-image-212586" width="553" height="509"/></figure></div>



<h3>Photo + Video</h3>



<p>From headshots to Instagram stories, we captured quality content to utilize on Refine Aesthetic Studio’s website and social media accounts. Our team will come to your business to create engaging videos and take beautiful pictures that will showcase your company brand.</p>



<h3>Paid Advertising</h3>



<p>Paid advertising is an excellent way to increase business growth by driving traffic towards multiple online platforms. Our team created and implemented advertising strategies to reach a specific target market and grow brand awareness for Refine Aesthetic Studio.</p>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://cms.spectruss.com/wp-content/uploads/Screen-Shot-2020-03-13-at-1.52.10-PM-1.png" alt="" class="wp-image-212587" width="559" height="528"/></figure></div>



<h3>Event Planning</h3>



<p>Our creative team organized events for Refine Aesthetic Studio from start to finish. We designed promotional materials, creative packaging and sent out a press release to local news outlets to help drive foot traffic to the new medical spa. </p>



<p>Check out the website we designed for Refine Aesthetic Studio at <a href="https://refineaestheticstudio.com">https://refineaestheticstudio.com</a></p>

Spectruss Builds Custom Platform for New Medical Spa, Refine Aesthetic Studio

<p>In today’s world, it’s harder than ever to get the attention of consumers. Brands are always looking for new ways to stand out against all the noise and truly engage their customers. An increasing amount of businesses are turning to experiential marketing, which offers immersive, memorable campaigns that help deliver a brand’s message without distractions.</p>



<h4>So, What Exactly is Experiential Marketing?</h4>



<p>Experiential marketing has been a buzzword over recent years and is gaining increasing momentum in the marketing world. This powerful campaign strategy brings a whole new light to the way consumers experience a brand.</p>



<p>Experiential marketing focuses on direct engagement with consumers by using creative interactions to leave a lasting impression. These experiences could include a live event or a pop-up installation. Its central focus is to provide consumers with a live, engaging experience. </p>



<p>Many brands have found huge success in experiential marketing. Check out some great examples of successful campaigns below. </p>



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<h4>JetBlue- The Icebreaker </h4>



<figure class="wp-block-image"><img src="https://cms.spectruss.com/wp-content/uploads/JetBlue_icebreaker-min.jpg" alt="" class="wp-image-212536"/></figure>



<p>Who doesn't want to take a trip to the beach in the middle of freezing cold winter? JetBlue airlines used this opportunity to promote their new direct flights from New York to Palm Springs in a very clever way. They put various summer-themed prizes such as beach attire, golf clubs, and free tickets to Palm Springs inside a huge block of ice and told passing New Yorkers that anything was up for grabs. </p>



<p>A social media campaign was launched along with this unique experiential strategy, resulting in a huge success for JetBlue. Everyone loves free stuff, right? Giving away prizes in a unique, creative way gave consumers an engaging experience they wouldn't forget. </p>



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<h4>Gatorade Combine</h4>



<figure class="wp-block-image"><img src="https://cms.spectruss.com/wp-content/uploads/GatoradeCombine-min.jpg" alt="" class="wp-image-212537"/></figure>



<p>The Gatorade brand is widely known for its close association with professional sports. To create an engaging experience for consumers, Gatorade used experiential marketing strategies to test individual athletic abilities in the form of a combine. A combine is an examination of athletic skills that athletes must complete before going to the professional league. Gatorade worked with a number of companies such as Xbox, Kinect, and Sparta Science to create electronic stations that executed interactive combine tests for each participant. </p>



<p>The results for the Gatorade combine tests provided accurate information for consumers, giving them data and knowledge to apply to other areas of life whether it be workout routines or dieting. Experiential marketing proves extremely impactful to consumers when it not only offers entertainment but also valuable information. </p>



<h4>Red Bull- Stratos</h4>



<iframe width="560" height="315" src="https://www.youtube.com/embed/FHtvDA0W34I" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe>



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<p>The whole world held its breath when Redbull performed a record-breaking, supersonic skydiving jump. Known for its bold actions and involvement in extreme sports, Redbull decided to take its marketing strategy to new heights - - 24 miles about the earth's surface to be exact! Redbull developed an experiential marketing campaign known as "Stratos" and partnered with Felix Baumgartner, a skydiver from Austria, to accomplish this incredible stunt. </p>



<p>Redbull streamed this event on YouTube and received over 8 million views (the highest viewing traffic of any live stream broadcasted on Youtube!) Don't be afraid to think big and push the limits with your marketing strategies. Leave a lasting impression on your consumers by using the power of suspense and giving your audience something new to experience.</p>

Why Brands Should Embrace Experiential Marketing

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