Branding & Positioning
Branding for the business you've become.
Naming, identity, and voice that make you the obvious choice. We position first, then design, so the brand says something your competitors can't.
Branding is how we became a creative agency, not long after we started building websites in 2012. We've been naming, designing, and rebuilding brands ever since.
The problems it solves
The business grew. The brand didn't.
How we work it
Position first. Then design.
A logo can't fix a positioning problem. We figure out who you are for and why they should pick you, then build the identity that says it.
Find the position.
We look at your customers, competitors, and the business you want to be, and pick the ground you can own.
Name and voice.
If the name is in the way, we fix it. Then we write how the brand sounds, so everyone says it the same way.
Build the identity.
Logo, color, type, and the system that carries them across signs, trucks, packaging, and screens.
Roll it out.
We put the new brand to work on the website, ads, and content, so the change shows up where customers see it.
What's included
Strategy first. Then the work.
- Positioning and messaging
- Naming
- Brand voice guide
- Logo and identity system
- Brand style guide
- Rebrands and brand consolidation
- Print and packaging design
- Environmental design and signage
- Merchandise
- Social media brand templates
Every engagement starts with a 15-minute call. If it makes sense, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
Proof
Problems we've solved.
All case studies →
Two brands splitting one business.
An ADDY-winning rebrand that made two brands one.
Three brands, one location, and no structure to grow.
In 3 years, after a rebrand and restructure of all 3 brands.
A new brewery in a crowded, growing market.
Among the fastest-growing breweries in the US from 2017 to 2019, with a World Beer Cup gold and two Great American Beer Festival medals.
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio
Fowler Brothers Co. case study →
“Spectruss has allowed us to scale exponentially and we have been highly impressed and grateful.”
“Love the creativity and inspiration this company brings to the board. Extremely professional and responsive to our needs and ideas.”
Where we use it: Home Services, Healthcare, Retail, E-commerce, Technology, Professional Services
Questions
Branding & Positioning, answered.
Positioning decides who you are for and why they should choose you. Branding is the name, look, and voice that make that position obvious.
A complete brand identity, with logo, strategy, and visuals, usually takes about 4 to 6 weeks. Naming and larger rebrands take longer.
Yes. We have merged two brands into one for Fowler Brothers Co. and restructured three brands for Refined Looks. We plan the rollout so you don't lose the recognition you have.
Yes. We name companies, products, and lines, and check the name against your market before you commit to it.
The positioning, the brand voice, the identity files, and a style guide your team and vendors can follow.
Capabilities
Usually it's not just one thing.
Go-to-Market Strategy
Who to sell to, what to say, and where to show up first, before a dollar is spent.
Explore → 02Market Research
Customer, competitor, and market insight that tells you what to build and who will buy it.
Explore → 03Website Development
Custom sites and e-commerce that convert and get found.
Explore →