Website Development
Websites that convert. And get found.
Custom sites and e-commerce built to bring in calls, orders, and leads. Then we keep them fast, secure, and current.
We started in 2012 building websites. We still build them, and we've learned what makes one sell.
The problems it solves
A nice website. No phone calls.
How we work it
Made to convert. Kept that way.
We plan the site around what it has to produce: calls, bookings, orders, or leads. Design, code, and search all serve that number.
Plan for the conversion.
We map the pages, offers, and paths a buyer takes before anything gets designed.
Design and build custom.
Custom WordPress or e-commerce, mobile first, fast, and easy for your team to edit.
Connect the systems.
We tie the site to your CRM, POS, inventory, and booking tools so data moves on its own.
Launch, track, and manage.
Analytics is set up on day one, and we handle updates, security, and improvements after launch.
What's included
Strategy first. Then the work.
- Custom WordPress design and development
- E-commerce on WooCommerce or Shopify
- POS, CRM, and inventory integrations
- Landing pages built for campaigns
- Mobile-first, fast-loading builds
- Technical SEO and GEO foundations
- Analytics and conversion tracking
- Website management, updates, and backups
- Security and speed monitoring
- Training for your team
Every engagement starts with a 15-minute call. If it makes sense, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
Recent sites
Built to sell. Live and working.
Proof
Problems we've solved.
All case studies →
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
A luxury brand with a store that could not keep up.
Consumer sales were up 25% and wholesale orders up 10% by the time the new website went live.
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services
Kentuckiana Contracting Services case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
“Sam is great to work with! He is extremely talented and knowledgeable. It is very apparent that he enjoys what he does. I used Spectruss to update my website and launch an ecommerce site.”
“A year or two ago, when we started with Spectruss, I was seeing between, maybe 2 or 300 new service requests and customer inputs to the POS system every 30 days. Last month, there was 486.”
Blake TerryJeweler, Rick Terry Jewelry Designs
Rick Terry Jewelry Designs case study →
Where we use it: Home Services, Healthcare, Retail, E-commerce, B2B, Technology, Professional Services
Questions
Website Development, answered.
Most custom builds take 8 to 12 weeks, depending on complexity, content, and edits. Landing pages and smaller sites move faster.
Mostly custom WordPress, with WooCommerce or Shopify for e-commerce. We pick the platform that fits how your business runs.
Yes. We integrate websites with POS, CRM, inventory, and booking systems so orders and leads flow without retyping.
Yes. Website management covers updates, security, backups, speed, and ongoing improvements.
Yes. Every build includes the technical SEO and GEO foundations, and we can run ongoing SEO and GEO as well.
Capabilities