Case studies
Problems we've solved.
Every case study follows the same shape: the problem, what we found, what we built, and the result. They run from Chattanooga, Knoxville and Louisville companies to national brands like Liberty Safe.
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Two brands splitting one business.
An ADDY-winning rebrand that made two brands one.
Three brands, one location, and no structure to grow.
In 3 years, after a rebrand and restructure of all 3 brands.
Facebook banned ads for their whole category.
6M+ views and an ADDY-winning viral campaign that led to the national account.
A website that showed rings but not the business behind them.
New service requests and customer entries in their point-of-sale system in a single month, against a typical 200 to 300.
A luxury brand with a store that could not keep up.
Consumer sales were up 25% and wholesale orders up 10% by the time the new website went live.
A new brewery in a crowded, growing market.
Among the fastest-growing breweries in the US from 2017 to 2019, with a World Beer Cup gold and two Great American Beer Festival medals.
A big brand with a limited online presence.
A fully interactive site that tells the Full Throttle story and serves every customer at every location.
An annual event that had to feel new every year.
Worldwide film submissions, sponsors like Red Bull, Audi, The North Face and Patagonia, and bigger venues every year since 2015.
A website that did not reflect the practice.
A podcast, a new site and monthly content that make the practice a trusted voice in dermatology.
A website that could not keep up with operations.
One mobile-first platform for clinics and individual buyers, connected to the system that runs the business.
A brand that no longer matched the expertise.
A cohesive identity that builds trust and sets them apart in a competitive global market.
A new flavor in a market overflowing with options.
It sold out in gas stations and grocery stores, and social media filled with requests to bring it to new cities.
A growing whiskey brand with a website falling behind.
A fast, user-friendly site that tells the Chattanooga Whiskey story, and a partnership that keeps every bottle and limited release current as the brand grows.
A convention that needed a theme and an identity.
Passageways drew submissions from around the world and was featured in several prominent design publications.
Decades of craftsmanship and no way to show it online.
A portfolio that makes it easy for buyers to find the styles they love and picture their own home.
An outdated website hiding the work.
A modern website, built for search, that shows commercial and industrial buyers what Southeast Painters can do before the first call.
A plumber that teaches customers, with a site that did not.
Website, ads, SEO and content working together so Knoxville homeowners find Hard Knox when they need a plumber.
A museum that needed a site anyone could use.
A visitor-centered site that serves people of all ages and is easy for the museum team to keep current.
Distinguished achievements
We play to win.
Expertise.com's Best Web Designers in Chattanooga for 2026, two Silver ADDYs, Best Advertising Agency in Chattanooga for 2024, Three Best Rated in 2022 and 2025, and Expertise.com's Best Legal Marketing Companies in Atlanta. Nice to have. The results on the client side matter more.
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio
Fowler Brothers Co. case study →
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services
Kentuckiana Contracting Services case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
“Spectruss has allowed us to scale exponentially and we have been highly impressed and grateful.”