Hard Knox Plumbing ยท Home Services
Knoxville plumbers. Online the right way.
The problem
A plumber that teaches customers, with a site that did not.
Hard Knox Plumbing serves Knoxville and the surrounding areas, with a focus on water filtration. They explain the issue, the options and how to prevent the next one, and they needed to be found online by people who value that.
What we found
Their edge was education.
A site that explains the work, plus the search and ad presence to show up when local homeowners need a plumber, would bring in customers who want clear answers.
What we built
Then we went and built it.
A new website
A site that showcases their range of plumbing services and their focus on water filtration.
Branding
Brand work that makes Hard Knox easy to recognize and remember.
Paid ads
Ads managed to reach local residents when they need a plumber.
SEO and blogs
Ongoing search work and blog posts to lift their visibility across Knoxville.
The work
What it looked like.
The result
Built to be found
Website, ads, SEO and content working together so Knoxville homeowners find Hard Knox when they need a plumber.
More case studies
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Decades of craftsmanship and no way to show it online.
A portfolio that makes it easy for buyers to find the styles they love and picture their own home.