Data & Analytics
Data and analytics you can actually read.
Tracking and reporting that shows what the money did. From the first click to the closed deal, in numbers your team can act on.
We've wired up tracking on the sites we build since 2012, because we wanted to know what they actually did.
The problems it solves
Lots of reports. No answers.
How we work it
Track it. Then read it.
We start with the numbers that matter to the business: leads, cost per lead, sales, and revenue. Then we make sure every channel reports back to them.
Audit what you have.
We check every form, call, purchase, and pixel to see what is tracked, what is broken, and what is missing.
Fix the plumbing.
Analytics, conversion tracking, call tracking, and CRM connections, set up so the data agrees.
Report what matters.
One report built around cost per lead, conversions, and revenue, not a pile of screenshots.
Act on it.
We read the numbers with you and move budget toward what works.
What's included
Strategy first. Then the work.
- Tracking audit
- Google Analytics 4 setup
- Conversion and event tracking
- Call tracking
- CRM and ad platform connections
- Attribution across channels
- Cost per lead and revenue reporting
- Custom dashboards
- Monthly review of the numbers
Every engagement starts with a 15-minute call. If it makes sense, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
Proof
Problems we've solved.
All case studies →
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services
Kentuckiana Contracting Services case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
Questions
Data & Analytics, answered.
A tracking audit, analytics and conversion setup, call tracking, CRM connections, and reporting built around leads, cost per lead, and revenue.
Having it installed is not the same as having it track the right things. Most setups we audit are missing calls, forms, or purchases.
Yes, when your CRM or sales system can share data. We connect it so you can see which channels bring in customers, not just clicks.
Monthly by default, with a review of what the numbers mean and what we will change. Dashboards are available any time.
Capabilities