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The Deep Dive

Know what is broken before you buy the fix.

Real accounts, real numbers, and every vendor in one picture. It is paid, hands-on work, and the plan is yours to keep whether you hire us or not.

How it works

Step two is where we're different.

1

A 15-minute call.

Tell us what's broken. We'll tell you straight if we can help.

2

The Deep Dive.

A paid, hands-on look at your marketing, advertising, and sales. You get a clear plan, whether you hire us or not.

3

The work.

We lead the strategy and do as much of the execution as you need.

Why it exists

Most companies do not have a lead problem. They have a system problem.

Leads that never get called back. A website that does not convert. Ads bringing in people nobody wants. No tracking that says which dollar did what.

When every vendor grades its own homework, every report looks fine while revenue stays flat. The Deep Dive looks at the whole thing at once.

We would rather know what is broken before we tell you what to buy. So would you.

Sam Silvey at work as a fractional CMO

What we look at

Marketing, advertising, and sales. One connected picture.

We go through your real accounts and real numbers, not a questionnaire.

Local search rankings before and after Spectruss SEO work
01 The businessYour market, margins, goals, and every marketing and advertising service you pay for today.
02 Website, SEO and GEOSpeed, conversion, rankings, keyword research from SEO and Google Ads data, and whether ChatGPT, Gemini, and AI Overviews mention you at all.
03 AdvertisingThe past year of campaigns: where the money went, what it bought, and what it should be doing.
04 Sales and follow-upCRM, pipelines, automations, and what happens to a lead after it comes in. This is where most budgets leak.
05 Brand and competitionPositioning, creative, your Google Business Profile and map pack standing, and a competitor analysis against the companies you lose to.

What you get

A clear plan. In order.

You get what is working, what is bleeding, and what has to happen next, in order of what moves the number most, with a recommended monthly and annual budget.

We walk you through it in a working session, so every finding comes with the why behind it.

Yours either way

You keep the plan. Whether you hire us or not.

A free audit is a sales pitch wearing a lab coat. A paid one is a diagnosis, and its job is to tell you the truth.

Some companies run the plan with their own team. Some hire us for the strategy, or the strategy and the work. All of those are good outcomes.

Who it is for

Companies spending real money and not sure it is working.

The Deep Dive fits funded startups to publicly traded companies, and everything in between: any company that is spending on marketing and advertising and cannot say with confidence what it is getting back.

It starts with a 15-minute call, so we can both tell whether it is the right next step.

Sam Silvey, Spectruss

Who does the work

Sam leads every Deep Dive. No junior team.

Sam Silvey has done every job in marketing and advertising by hand, inside 250+ companies since 2012. He reads your numbers himself, with the specialists the problem calls for.

Sam's story →

Proof

Problems we found, then fixed.

All case studies →
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services Kentuckiana Contracting Services case study →
“One of the biggest challenges we had before was using multiple agencies to accomplish one goal. When we moved over to Spectruss, they were able to handle all of our needs for direct mail, television production, print ads, the website, social media, everything all in one.”
Carter FowlerPresident, Fowler Brothers Co. Home & Patio Fowler Brothers Co. case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions Basement and Crawlspace Solutions case study →
“A year or two ago, when we started with Spectruss, I was seeing between, maybe 2 or 300 new service requests and customer inputs to the POS system every 30 days. Last month, there was 486.”
Blake TerryJeweler, Rick Terry Jewelry Designs Rick Terry Jewelry Designs case study →

Questions

The Deep Dive, answered.

Because a free audit is a sales pitch and a paid one is a diagnosis. It is real work on your real numbers, and the findings are yours to keep with no obligation to continue.

Your business and current vendors, website, SEO and GEO, advertising, sales and follow-up systems, and brand and competition, looked at together as one picture.

Sam Silvey leads every Deep Dive, with the specialists the problem calls for. Nothing is handed to a junior team.

You get the plan in a working session. You can run it yourself, hire us for strategy, or hire us for strategy and execution. Your call.

Book a 15-minute call. If the Deep Dive is the right next step, we will scope it to your channels and systems.

Start with fifteen minutes.

Tell us what's broken. If a Deep Dive is the right next step, we'll say so, and if it isn't, we'll say that too.