Lead Generation
Lead generation that gets worked, not lost.
Campaigns that bring in the right people, landing pages that turn them into leads, and a CRM that makes sure every one gets a follow-up.
We've spent fourteen years making phones ring for companies like Kentuckiana Contracting Services, which grew from $1M to $9.3M. We learned early that leads are only half of it. The other half is what happens after they come in.
The problems it solves
Leads came in. Then what?
How we work it
How we generate and manage leads. From first ad to sales handoff.
We build the whole path, from the first ad to the handoff to sales, so more of the people you pay to reach turn into customers.
Bring in the right people.
Search, social, and retargeting campaigns aimed at buyers with real intent, not just more clicks.
Turn visits into leads.
Landing pages, forms, and calls to action built and tested to convert.
Follow up fast.
CRM setup, lead scoring, and automated email and text follow-up so no lead waits.
Close the loop.
Tracking from first touch to closed sale, so budget moves to what produces customers.
What's included
Strategy first. Then the work.
- Lead generation campaigns
- Landing pages and forms
- CRM setup or integration
- Lead scoring and qualification
- Automated email and text follow-up
- Retargeting and remarketing
- Sales handoff and pipeline stages
- Call and form tracking
- Lead source and conversion reporting
Every engagement starts with a 15-minute call. If it makes sense, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
Proof
Problems we've solved.
All case studies →
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services
Kentuckiana Contracting Services case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
“Spectruss has helped transform our business with their creative and financially mindful solutions.”
Where we use it: Home Services, B2B
Questions
Lead Generation, answered.
Lead generation is the work of attracting people who might buy and getting their contact information, through ads, search, content, and landing pages. We also manage what happens next, so leads turn into customers.
No. We can work with the CRM you have or set one up from scratch, then connect it to your forms, calls, and campaigns.
People who reach out are usually talking to more than one company. The business that responds first often gets the job, so we automate the first touch.
Lead volume, cost per lead, lead quality, and how many leads become customers. We track each lead back to the campaign that produced it.
Home services, healthcare, retail, e-commerce, B2B, technology, and professional services. We have worked with more than 250 companies since 2012.
Capabilities