Home Services
Home services marketing that fills the schedule.
Foundation, waterproofing, plumbing, painting and landscaping. We have helped contractors grow from a team of 10 to 40+, and from #8 in their market to #1.
What we see most
The phones go quiet. The trucks sit.
What we do about it
Phones ringing. Every job tracked.
We start with the Deep Dive: where your jobs actually come from, what each one costs to win, and where leads are leaking. Then we build the system that fixes it.
Own local search.
Service and location pages, Google Business Profile and SEO built to rank in every town you serve, and to get cited when homeowners ask AI who to call.
Ads that pay by the job.
High-intent Google Ads aimed at the work you want most, tracked from click to booked job so you know what each one cost.
Every lead worked.
A CRM, call tracking and follow-up automation so every call and form gets an answer, an estimate and a reminder.
A brand worth the bigger ticket.
Video, photography and a website that make you the company homeowners trust with the big project.
Proof
Problems we've solved.
All case studies →
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
A plumber that teaches customers, with a site that did not.
Website, ads, SEO and content working together so Knoxville homeowners find Hard Knox when they need a plumber.
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services
Kentuckiana Contracting Services case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
Who we've worked with
Home services companies that taught us something.
Capabilities
What we usually build for home services.
SEO & GEO
Found on Google. Cited in ChatGPT, Gemini, and AI Overviews.
Explore → 02Advertising
Google, Meta, YouTube, LinkedIn, TV, print, and billboard, wherever it pays.
Explore → 03Lead Generation
Campaigns, landing pages, and CRM so every lead gets worked.
Explore → 04Website Development
Custom sites and e-commerce that convert and get found.
Explore →Questions
Home services marketing, answered.
Foundation and waterproofing, plumbing, painting, gutters, electrical, tree care, landscaping and home builders, among others. Kentuckiana Contracting Services, Basement and Crawlspace Solutions and Hard Knox Plumbing are a few of them.
Usually both. Ads bring in jobs this month, while SEO builds the rankings that lower your cost per lead over time. Basement and Crawlspace Solutions used that mix to go from #8 to #1 in under 12 months.
We track every call and form back to its source and, where your CRM allows, to the booked job. You see cost per lead and cost per job, not just clicks.
With a 15-minute call. If there is a fit, the Deep Dive maps where your jobs come from and what to fix first, and you keep the plan whether you hire us or not.