Landscaping and tree care
Marketing for landscaping companies that books the season early.
Local SEO, Google Ads, websites and follow-up for landscaping, lawn care, hardscape and tree care companies, from a team that has done home services marketing since 2012.
Who we are
A landscaping marketing company. Home services since 2012.
Spectruss is a marketing company founded in 2012 in Chattanooga, Tennessee, working with landscaping, lawn care and tree care companies alongside the foundation, plumbing and painting contractors in our home services practice. Urban Tree, Chattanooga Gutter Co., Arrow Electric, Hard Knox Plumbing and Kentuckiana Contracting Services are among the companies we have worked with.
Landscaping is a seasonal, local, high-ticket business. The marketing has to book the spring before it arrives, win the big installs over the mow-and-go work, and keep the phones answered when the trucks are out.
What we see
Busy all summer. Marketing switched off in August.
The pattern in landscaping companies we talk to: the website is a gallery with no clear service pages, the Google Business Profile has 11 reviews and no posts, Google Ads runs on broad terms like "landscaping" and pays for people looking for jobs and DIY tips, and the marketing gets turned on in March and off when the crews are booked.
The companies that grow do the opposite. They rank for the specific, high-ticket services in each town they serve, run ads on the jobs they want most, and follow up every estimate request the same day.
Home services proof
The same system, proven on trucks and crews.
Kentuckiana Contracting Services, a foundation and waterproofing contractor, grew from about $1M to $9.3M in revenue and from 10 people to 40+ with a new website, location pages, SEO content, video and paid ads. Basement and Crawlspace Solutions went from #8 in their market to #1 in under 12 months, with 317% more conversions and 58% lower cost per lead.
Landscaping companies have the same shape of business: local, seasonal, estimate-driven, with a few services that carry the margin. The playbook moves across.
The problems it solves
The phone rings in April. Then it stops.
Sound familiar? Ask for a quote.
How we do it
How we market landscaping companies. Booked before the season.
We start with the Deep Dive: where your jobs actually come from, what each one costs to win, and where leads leak. Then we build the system that fixes it.
Own local search.
A page for every service and every town you serve, a Google Business Profile that gets reviews every week, and SEO built to win the map pack and get cited when homeowners ask AI who to call.
Ads on the jobs you want.
Google Ads aimed at the high-ticket work, hardscape, drainage, tree removal, irrigation, tracked from click to booked estimate.
Every estimate worked.
A CRM, call tracking and same-day follow-up automation so no request waits until the crews are back.
A brand worth the bigger ticket.
Photography of finished installs, video of the crews, and a website that makes you the obvious choice for the big project.
What's included
Scoped in writing. Then the work.
- Service and town pages that rank
- Google Business Profile and review system
- Google Ads on high-ticket services
- Website design and redesign
- Photo and video of the work
- Call and form tracking
- CRM and follow-up automation
- Seasonal campaign calendar
- Monthly reporting on leads and cost per job
Every engagement starts with a 15-minute call and a written quote. If the problem is bigger than one service, the Deep Dive tells us what to build first, and you keep the plan whether you hire us or not.
Proof
Results with the numbers attached.
All case studies →
Stuck around $1M with a team of 10.
Team grew from 10 to 40+.
Ranked #8 in a market led by a national player.
In under 12 months. 317% more conversions, 58% lower cost per lead. Sold to private equity at month 12 and merged with USS.
Reviews
What clients say about the work.
“It takes a lot to grow a business, but none of it matters if the phones aren’t ringing. Spectruss has been a key part of our success, driving the opportunities we need to thrive.”
Edward WoodwardOwner, Kentuckiana Contracting Services
Kentuckiana Contracting Services case study →
“After interviewing 5 prominent companies in Chattanooga it was an easy choice to pick Spectruss. Now having worked with them for several months we are really seeing the results of that great decision.”
Neil ScottGeneral Manager, Basement and Crawlspace Solutions
Basement and Crawlspace Solutions case study →
“Working with Sam and the Spectruss team to build my website and elevate my Instagram presence was an absolute game-changer. They completely understood my vision and translated it into a beautiful, functional, and user-friendly website. Beyond the build, their strategic help with Instagram completely transformed my engagement and content quality.”
Questions
Landscaping Marketing, answered.
Landscaping and lawn care companies that are growing typically put a mid-single-digit percentage of revenue into marketing, weighted toward the months before the season. Where it goes matters more than the total: local search and reviews first, then Google Ads on the high-ticket services, then creative. We size it to your revenue and capacity after the Deep Dive.
Usually both, in different roles. Ads bring in estimates this month and can be switched on before the season. SEO and the Google Business Profile build the map rankings that lower your cost per lead year after year. Basement and Crawlspace Solutions used that mix to go from #8 to #1.
Yes. Landscaping, lawn care, hardscape, irrigation, tree care and gutters all share the same local, seasonal, estimate-driven shape, and we have worked with companies in each, including Urban Tree and Chattanooga Gutter Co.
Three things: a page for each service and town so you rank for the specific searches, a Google Business Profile with steady reviews and photos of the work so you win the map pack, and ads on the high-ticket services with a landing page and tracking behind them.
With a 15-minute call. If there is a fit, the Deep Dive maps where your jobs come from and what to fix first, and you keep the plan whether you hire us or not.
Go deeper
Usually it's not just one thing.
Home services marketing → Google Ads management → Local SEO in Chattanooga → Lead generation and follow-up →
